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Taglines/Names   URGENT - Need Help Fast!  
 
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Name Of Software Reporting Tool - Pyxis Infoaxis
Posted By: KJ Marketing on 7/21/2006 2:27 PM (CST) 250 Points

We have a new reporting tool that will integrate data from most of our many products and potentially other systems such as billing, etc that exist at our customers facility, and report on all the data, making sense of the data. A tool that integrates data from multiple systems and reports on it.

Our primary name right now is:

Pyxis InfoAxis system

we did some research in a small group and this was a favorite. What do you think? Any ideas?

Other ideas include:

SmartView
InfoPoint
InsightCenter
KnowledgeBase
TrendView
ReportMine

We can't use word data.

Our naming strategy is generic descriptive in that the names we choose should imply what the product is. All names have the division name first followed by the product name that implies function followed by its noun "system". A lot of our names are compound names such as MedStation, SupplyStation..but not all. We also have single names such as Reporter, Consultant, Remote Manager.

Posted by: denise.brown* Member Response
7/21/2006 3:12 PM (CST)
Some ideas to consider:

MultiView
CompStat
CompView
MultiFact
CompReport
MultiSys
BroadDat
DataComp
 
Posted by: W.M.M.A. Member Response
7/21/2006 6:23 PM (CST)
Just because you are a tech company, you don't have to do this: Pyxis InfoAxis System.
Too many tech companies think they have to have "techie" names...the market (your customers or prospects) may shy away from such names, because they do not understand them or their meaning...
IMHO...Do this: PIAS
or, PIAS-TotalVu...or.......????
 
Posted by: alyson Member Response
7/22/2006 6:22 AM (CST)
I agree with WMMA, does Pyxis mean something? Why can you not use the word data in the name? I would stick with names that are descriptive such as:

InfoMine
X-Mine (mining data across multiple platforms)
X-Compile
InfoRX
Integrated Info

Good luck!
Alyson
 
Posted by: Frank Hurtte Member Response
7/22/2006 1:06 PM (CST)
Pyxis InfoAxis system
I think this is too long...

ReportMine has a nice ring to it....

I could see a tag line of something like...
ReportMine - the people friendly business frontend
 
Posted by: KJ Marketing Author Response
7/22/2006 3:39 PM (CST)
Thanks for your answers and suggestions from Alyson. I like X-mine, and TotalVu. The reason you see Pyxis is that is out division name. If you are in the hosptial healthcare industry, it's a very familiar brand so it theoretically adds value since people will automatically at least know where the product is from if not what it does. So Reportmine would be Pyxis ReportMine. It's a big company so we have some rigid naming restrictions..probably for the best.

I'll repitch reportmine to our team and see if it goes.


Let me know if you think of anything else. I'm going to wait til next week to close out this questions.
 
Posted by: rbauman* Accepted Answer
7/22/2006 6:42 PM (CST)
If there is brand equity in your company name it makes sense to use it. I agree with many comments above that Pyxis InfoAxis System os too much. How about:
- Pyxis TotalVu
 
Posted by: MANSING Member Response
7/23/2006 8:38 AM (CST)
Hi KJ

Try this..!

1. Pyxis insight
2. Pyxis smart
3. Pyxis all
4. Pyxis view
5. Pyxisbase
6. Pyxisideal /ideal Pyxis

Regards,

M Bhor
 
Posted by: W.M.M.A. Member Response
7/23/2006 4:11 PM (CST)
I will follow up.

I will stand w/original w/minor alterations.

PIAS TotalVu
By Pyxis.

Using your name as developer, continuing value package.

Randall
WMMA
 
Posted by: Maximus Member Response
7/24/2006 2:05 AM (CST)
Hi,

You can try these names too:

Pyxis DatumStage
Pyxis InfoStage
Pyxis Mito-Stage (this name inspired from the powerhouse of the cell--Mitochondria)
Pyxis DatumJuncture
Pyxis DatumCore
Pyxis DatumBank
Pyxis eReporter
Pyxis 360view Report
Pyxis 360view Stage
Pyxis eCentric

Maximus
 
Posted by: DR Hitch* Accepted Answer
7/24/2006 9:48 AM (CST)
KJMarketing,

OK, you're stuck with the "Pyxis" name because it's the company division. Can this become a graphic logo instead of a name?

I agree with the others that "InfoAxis System" is all wrong for many reasons.

First, what functional area (e.g. finance, manufacturing, marketing) does your software do it's database mining best on?

Second, what industry is currently best-benefitted from this application (retail, manufacturing, etc)

Lastly, this isn't a "system" it's a "tool" that helps retrieve data from the copmany's current "system"....don't add another "system" to what'a lready a problem for the customer.

By the way, the military uses the term "common operational picture" so that everyone from the general to the mess hall cook can "see" the data that is most important to him/her.

So, I'd try things like

Pyxis Needle (finding the needle in the haystack)
Pyxis OmniView (everyone gets their own view)
Pyxis PictureWindow (see the world more clearly)
Pyxis DBF (database filter)
Pyxis Granularity (getting just the details you really need)
 
Posted by: DR Hitch* Member Response
7/24/2006 9:51 AM (CST)
Hey KJ,

I googled "Pyxis" and came up with a whole alphabet soup of products from Cardinal Health......http://www.pyxis.com/ProdIndex.aspx


WHOA.....if that't your cleint, then they've already got a branding issue with way too many product SKUs with very little differentiation and difficult to tell what each product really does.

it's time to start tying some of those products together under "suites" even if sold separately....

Am I correct?
 
Posted by: BevH* Member Response
7/24/2006 10:51 AM (CST)
Here's my 2 penny worth

Pyxis Retriever
Pyxis Fetch and Form
Pyxis Forum
Pyxis Warehouse
Pyxis Collate
Pyxis Total
Pyxis Total View

Good Luck
Bev
 
Posted by: KJ Marketing Author Response
7/24/2006 11:16 AM (CST)
Thanks everyone for your great feedback. I especially liked the comment about not have "system" be our noun modifier. We are trying to simplify not complicate.

And yes, Mr. Hitchcock is right that we have a lot of products, many of which are similar. The result is often times the people call every one of our product "The Pyxis" as opposed to what the product actually is.

I'm going to close this question and take these great coments to the bank.

Thx again.
 


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