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Loyalty Club & Card Name Ideas Needed For Pet Shop
Posted By: petgirlnz* on 8/2/2006 12:38 AM (CST) 500 Points
Hello you talented, creative bunch.

I've been posting ideas for ages and thought it high time I use some of these points in asking a question!

A run a pet store in New Zealand and am finally launching our loyalty card. For those that remember my very first question you can slap me on the hand later (I said way back then that I'd be launching it soon!).

It is (hopefully) a pretty basic system - the amount spent on every visit is recorded on one card. When the card has 10 visits recorded, the total spend over those 10 visits is added up. TA DAA! The loyalty card then turns into a voucher worth 10% of the total spend. After the 'voucher' is spent they start a new card.

(drum roll please) SO MY QUESTION FOR YOU IS...

What shall I call it?

I'd like the name of the card to also be usable in conversation 'do you have a ... card' but without it becoming a laughing matter (nothing to long or too cutesy). A competitior has 'friends for life' but it sounds a bit like a charity for my tastes.

I'd also like the name to link both animals and loyalty somehow!

My thoughts so far are...

Buddy Card / Buddy Club

as in 'are you a member of the (store name) Buddy Club?' ... 'have you got your Buddy Card with you?'

See what I mean? I'm trying to link the idea of your pet being your best friend with the customer being the store's buddy.

BUT it's not quite right. SO I now pass the naming of my loyalty club & card onto the marketing gurus ... go for it!

Thank you in advance :)

Posted by: NovaHammer Member Response
8/2/2006 7:31 AM (CST)
'We're All Animal Guardians' or WAAGs Card.

It's early here, hope that gets things rolling for you!.
 
Posted by: Frank Hurtte Member Response
8/2/2006 7:54 AM (CST)
call it a pet card...

Do you have your pet card with you today?
 
Posted by: varko* Member Response
8/2/2006 3:42 PM (CST)
There are more answers than questions in your topic :). I’ll little digress from the main theme, I’ll answer directly to it tomorrow.
In shopping mall I work (fashion center) we also have such shop “Dog & Cat boutique” in fashion gallery “Fashion Lab”, where are gathered the best Ukrainian designers. Few months ago has stared second one. Boutiques participate in shopping mall loyalty program. Also boutique has its own, with very simple procedure - after buying for some amount you’ll get an equal discount. But they have very interesting “raisins” – they participate in all fashion events regular passed in our fashion center. In other words – there are fashion club and created fashion pet’s club brought together. Glamour pets regular appear in podium on different accessories, very expensive accessories. After the success of such events we (as management) proposed boutique to create common fashion events such as “Dog’s party”, etc. There were also top-designers involved.

Also here is their description:
He threw up a white bathrobe and slid his view by a mirror. His white hair was yet wet and jauntily got out from under the bathrobe. Delicate perfume of cinnamon, which remain after shampoo, improve his mood. All his life Burry used bleaching shampoos, but he didn’t confess her about it. Having opened the door, she was mentally delighted with blinding whiteness of his hair.
Ipa had lay little covered her protruding eyes and her beautiful leaned body with short little black strand of wool covered open-work lingerie, just today bought in “Dog&Cat boutique”. Burry slide his view by her slim legs, slender waist, swan-neck on which gleam coulomb like a bone he had presented her at betrothal and thought – he would never find more nice doggy bitch all around the world.
They were epicure in eat, clothes and life at all. That bring them together in spite of different nationalities and religions. Earlier, in chase of the best they must to travel a lot or to make unimaginable great orders to their friends.
Right now, with opening of “Dog&Cat boutique”, all the best accessories, style clothes, lingerie, boots, perfumes, forage – every dog and cat can buy for itself most loved.

Dear dogs and cats, don’t lose yourself such pleasure, but come to us and feel like humans (owners also allowed, you can take them with you).

Sorry for knotty translation. There’s also a great booklet with very interesting text. Tomorrow, when I’ll be at work (now I’m at home :) ), I’ll also type it.
 
Posted by: petgirlnz* Author Response
8/2/2006 4:09 PM (CST)
Thank you for your ideas so far. I wanted something a bit more creative than pet card / pet club. Our tagline for the store is 'we're mad about pets' so maybe something linked with that?
 
Posted by: deni418 Accepted Answer
8/2/2006 9:23 PM (CST)
Pet Pass

Kitty Kard

Dog Tag

If you're MAD ABOUT PETS- How about a :

Happy Pass

Glad Card
 
Posted by: mbarber Accepted Answer
8/3/2006 12:13 AM (CST)
Gidday Anna, hope the long white cloud is treating you well
I'm inclined to make it more specific and less 'sexy/arty' so why not be direct with it -

Loyal Pets Card

Loyal Pets Program

Loyal Pets Rewards

Pet Rewards

All of these play on the theme of loyalty, friends for life, reward etc.

By the way, North or South?
 
Posted by: petgirlnz* Author Response
8/3/2006 3:33 AM (CST)
Hi all, I'm in the North Island (Auckland).

Loyal, as obvious as it might be, is actually a great word to use, thank you mbarber, nice association with the loyalty a pet gives as well as a customer.

Funny how the simplest ideas are often the best!

There are some good ones in your ideas deni418 but I think they might be a little too specific in some cases as the card works for purchases of all pet products.

Just had a quiet giggle about going in a different direction altogether and calling it The Mad Club, I can hear the conversations now (staff to customer) 'are you a Mad customer?'

More ideas welcome, I'll leave this open for another couple of days then make decisions / allocate points.

Thank you so far :)
 
Posted by: Mushfique Manzoor Accepted Answer
8/3/2006 5:29 AM (CST)
hi Anna

how about 'MAP' as the name (from your shop tagline Mad About Pets)?? this will also help.... "do u have a MAP".

alternatively, you can also name SHADOW (as most pets, four-legged i.e dogs, actually follow its owner as a shadow). so you can also say ... "do have a SHADOW"

in a similar way, since some pets imitiate you, can name it IMITATE and say in your campaigns.... "do you IMITATE"

hope this helps. please forgive me for restricting my thinking self to very typical pets who follow or imitate

cheers!!
 
Posted by: turqiz Accepted Answer
8/3/2006 6:50 AM (CST)
How about:

Bone-Us card (pronounced like bonus)

and instead of the usual point system use bone system - customers collect bones ... ??? "how many bones do you have? 35? OK, that means you get a bone-us of XXX for your next purchase... "

you can do a great graphic design with this on the card. imagine a card with a big bone-visual graphics, and you can even do matching key holders etc'

hope you like it

good luck
 
Posted by: petgirlnz* Author Response
8/3/2006 7:00 AM (CST)
Hi turqiz,

That's an awesome idea!

Especially about collecting bones. I could change the scheme to earn a number of bones per spend, $20 = 1 bone for example, collect 10 bones and earn $10 to spend on your next visit. Should be easy to find a bone-shaped stamp as well for the mad / bone-us card.

Keep them coming!
 
Posted by: rbauman* Member Response
8/3/2006 3:31 PM (CST)
How about:
- Loyalty Licks
 
Posted by: petgirlnz* Author Response
8/3/2006 5:07 PM (CST)
Hi all,

Thanks to your feedback and ideas I'm now thinking of running it as the Mad About Pets Club with the Mad Card and combining this with collecting 1 bone stamp per $20 spend.

After 10 bones you get Mad Money. Basically a full Mad Card turns into $20 of Mad Money.

Considering 10 bones represents $200, is a 10% rebate too generous?
 
Posted by: petgirlnz* Author Response
8/4/2006 6:06 PM (CST)
Hi all,

I'll close this question tomorrow so any other ideas / feedback before then would be great.

Does the Mad Card / Mad Club sound like a go-er?

And does 10% rebate sound about right? Or too generous?
 
Posted by: deni418 Member Response
8/4/2006 6:45 PM (CST)
Lovin it ! Ten % sounds great. I don't think anyone would be MAD when it comes to saving money and getting a reward too. Best of luck to you with your new program.
 
Posted by: vittosquinta Member Response
8/5/2006 10:15 AM (CST)
Hi all!

I thought this:

"Pawycard" designed like the mark of a paw.

I hope I helped you
Bye
 
Posted by: ag_gervais Member Response
8/5/2006 12:55 PM (CST)
paws card!!
 


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