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What To Call A Special Group Of Mprofs Members?Premium Member
Posted By: Shelley, MProfs on 8/4/2006 10:59 AM (CST) 1000 Points
Hi, all!

For a long time now, we've been randomly inviting members like you to participate in benchmark surveys about various marketing topics. (There are eight results of those in our Premium Library so far.)

We want to try something new. We'd like to find MarketingProfs members who are willing to join a permanent group of panelists for future benchmark surveys. But before we officially open the doors, we'd like to give that group a name.

The Benchmark Team?
The MarketingPulse Team?

If you've got ideas to contribute, throw them up here and we'll see what sticks. Many thanks!

Shelley

Posted by: Deremiah *CPE Member Response
8/4/2006 1:08 PM (CST)
Hi Sheldon,

hope you're having a wonderful summer and things are going great for you.

I'd love to join the team and would also love to say I like the MarketingPulse Team name.


Here's some others to think about.

The Get off the Bench Team....(since most people need to get in the game on this one)

My Survey Team

MarketingProfs Input Team

The Advice Counts Team

Chief MarketingPulse Team

Cool MarketingPulse Team

My MarketingPulse Team


Have a great day and thanks for the cool question.
Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
 
Posted by: cread Accepted Answer
8/4/2006 1:23 PM (CST)
The Back Bench Markers (UK pun)
Survey Sluts (XXX rated)
The Flat Liners (no pulse)
The Dream Team (Dreamers not thinkers)
The Hole Punchers (Dreams and &*%$^#'s)
The Market Surveyed (God like)
The No It Alls (Truthful)
The Know it Alls (Less truthful)
The No Nothings (Very Truthful)
The Inquisition (religious pun)
The Square Pegs (For mProfs round holes)

I could go on but marketing concepts are so finitely limited
 
Posted by: Shelley, MProfs Author Response
8/4/2006 1:39 PM (CST)
Thank you, Deremiah and Charles! Some fun ideas there.

Just to clarify: The group in question isn't an advisory board for MProfs (although that will probably happen soon, too). It's an audience of marketers who will respond to periodic benchmark surveys.

I like "The Bench" as a concept, as in a judge on a bench. But I know "The Bench" can also mean that place where an athlete is parked when he's not play-worthy.

What to do, what to do...
 
Posted by: rbauman* Accepted Answer
8/4/2006 7:12 PM (CST)
- SurveyProfs
 
Posted by: Puru Gupta Accepted Answer
8/4/2006 9:32 PM (CST)
Shelley,
I would look at it from the point of an invitee - the kind of name I, as a marketer, would like to associate with.

Some suggestions -
- The BenchMARK-eters
- The Touchstone Panel
- The MarkProf Herald Team
- Markproffer Panel
- Bellwether Panel

You could work on these, in case anyone ticks. The basic idea was to work on the lines of "practitioners" "trendsetters" and professionals providing a direction for other marketers - typical characteristics of the panelists.

Hope this helps!
Regards
Puru
 
Posted by: deni418 Accepted Answer
8/4/2006 11:00 PM (CST)
BenchmarkPlus
 
Posted by: darcy.moen Accepted Answer
8/5/2006 1:13 AM (CST)
BenchMARKetingProfs seems fine to me...and relatively consistant with the brand.

My two cents.

Darcy Moen
 
Posted by: vittosquinta Accepted Answer
8/5/2006 1:38 AM (CST)
Hi Shelley
I think that these are some interesting ideas:

- BenchmarkPlatoon

-Benchmark T-Group

-BenchmarkManiachs

-BenchmarkEliteTeam

-Benchers

- Benchmark Round Table

- Benchmark Nursery

- Benchmark Survaivors

- B.I.A. (Benchmark Intelligence Agency)

- B.I.G. (Benchmark Intelligence Group)

-Benchmark Volunteers
 
Posted by: Ricky Accepted Answer
8/5/2006 2:33 AM (CST)
Hey there Shelley,
how are you?
I don't know about you, but shouldn't we as marketers avoid overused words and expressions because after a while they lose their power? And isn't "benchmark" one of those?
Iwould just call them The Markers. Sounds like a band. Plus, it conjures up:
--grades (marks)
--an elite group
--benchmarking without calling it benchmarking
--my 4th grade teacher's big red pens (when she was giving me A after A...)

ciao
Ricky
 
Posted by: Shelley, MProfs Author Response
8/5/2006 10:25 AM (CST)
I definitely like the idea of keeping PROFS in there somewhere.

I'll leave this thread open until Monday or Tuesday to give others time to chime in.

Thanks, y'all!

">
U
 
Posted by: Graeme Accepted Answer
8/5/2006 10:55 AM (CST)
I think that you should build on the name of your company and call the group:

MarketingProfessionals

or

MarketingPros

The latter is preferable because it is shorter, simpler, and more memorable.

Graeme
 
Posted by: vittosquinta Member Response
8/5/2006 11:53 AM (CST)
what do you think about "BENCHPROFS TEAM" or "MARKPROFS TEAM"or "BENCHPROFS" or MARKPROFS only?

bye
 
Posted by: Mushfique Manzoor Accepted Answer
8/6/2006 7:57 AM (CST)
hi Shelley

how about these....

"BenchmarkProfs"
"SurveyProfs"
"ProfSurveyers" (professional surveyers)

"MarkSurve Team"
"PulseMarketers"
"The MarketingDocs" (Doctors take pulse of patients, Marketing Docs takes pulse of markets)

cheers!!
 
Posted by: Deremiah *CPE Accepted Answer
8/6/2006 8:41 AM (CST)
Okay Shelley,

I'm starting to get dizzy...

I think I'm going to have to hire an interpreter to figure some of these names out or go see a word doctor to help me recover. Or a Wordacologist to help me deliver all these names I'm pregnant with. Somebodies got to help me deliver these words out of my brain. But here's another one before I head to the Doc Terpreter (lol).

"Professors of BenchMarks"

"Marketing Bench"

"BenchMark Board"


"The Whats-a-call-It's"

(oh shucks I almost forgot what I was doing here...sorry...) Okay I tink I'm back on crack...oh I mean I'm back on track!


"The Board of Benchmarks" or "Board of Benchmarks" or "Board of BenchMarkers" or or or-or-or

or

there it is a 17 letter, 29lb 9oz baby girl...I finally did it! I'll call her...

"BenchMarkers Board"...YEAH!!!

"BENCHMARKERS BOARD"...THAT'S IT!!! THAT's IT!!!


I FINALLY FOUND IT!!! I DID IT, I BROKE MY RECORD, I FINALLY DID IT! YEAH GUYS I FINALLY DID IT!
 
Posted by: Shelley, MProfs Author Response
8/6/2006 12:14 PM (CST)
Somebody pour me whatever Deremiah's drinking. ;]

Maybe simple is best: Benchmarkers.
 
Posted by: Deremiah *CPE Member Response
8/6/2006 2:29 PM (CST)

Okay Shelley,

(My mirrors still sayin' you're the smartest in the land)

Well the good news is I was half way there. So I "2nd that motion" with an "I"

You're right Shelley, Benchmarkers Board is about 20lbs too heavy. So let's make her 9lbs 9oz's and call her
"Benchmarkers".

And btw I'm still drinkin' water because if I had anything else...well you know I'd be in trouble.
 
Posted by: Nayip* Accepted Answer
8/6/2006 9:17 PM (CST)
Hi Shelly,

Well i would go for
1) ActivProfs
2) ActiveProfs
3) IRprofs( Immeadite Response)
4) eActiveProfs

Hope my contribution can spur some ideas.

Cheers!!
 
Posted by: MANSING Accepted Answer
8/7/2006 6:24 AM (CST)
Hi There!!!

Try this,

1. Benchmarking communication / research
2. Benchmark exchange
3. Benchmark technica
4. benchmark text members
5. KHEclub Benchmark
6. KHE’s Benchmarketing Club
7. E-KHE’s Club
8. East West benchmarking Club

I hope this will help!

Regards,

M Bhor
 
Posted by: D Powell* Accepted Answer
8/7/2006 8:33 AM (CST)
Benchmark Bunch? Too casual?
 
Posted by: Bob.DeStefano Accepted Answer
8/7/2006 12:34 PM (CST)
I like MarketingPulse

Good Luck.

- Bob
 
Posted by: SteveByrneBranding Accepted Answer
8/7/2006 12:49 PM (CST)
Hi Shelley,

I support the simple solution: Benchmarkers

Trying to incorporate some element of Marketingprofs into the name just dilutes the Mprofs brand. Benchmarkers says it all as a kind of generic tone sub-branding to the parent brand. Clean, clear and professional.

My two cents worth

Steve
 
Posted by: Shelley, MProfs Author Response
8/7/2006 12:57 PM (CST)
I hear you, Steve!

Keeping this question open a little while longer today to see what else might trickle in...

Shelley
 
Posted by: Shelley, MProfs Author Response
8/7/2006 6:11 PM (CST)
Thanks, everyone! I awarded points to each of you because I appreciate the brainstorming efforts. Your generosity and creativity really shine through on KHE.

Our team has selected MarketingProfs Benchmarkers as the official name for this group. If you're a Premium member, you should be getting an invitation to become a Benchmarker soon.

All the best,

Shelley
 


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