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New Real Estate Agent Need Ideas For Tag Line
Posted By: lisa* on 8/4/2006 11:34 AM (CST) 250 Points
Hi Everyone,
I am a new real estate agent who is in need of a tag line . Any ideas will greatly be appreciated.
Thanks so much

Posted by: Frank Hurtte Member Response
8/4/2006 11:36 AM (CST)
Lisa,
Tell us about yourself....

Lets work this to be a personal thing....

Not just
The Real Deal in Real Estate
or
Have Sign will Travel
or
Let me litter your yard with my sign
 
Posted by: lisa* Author Response
8/4/2006 11:50 AM (CST)
That's such a hard question !!!
I want to come across as confident , strong , modern and fresh .
I see a lot of stale agent that have lost their zip. So I want my prospects to see me in a different light. I hope this helps
 
Posted by: vic Member Response
8/4/2006 12:40 PM (CST)
What is your name? What is the name of your company?
Residential or commercial? What area of the country? (HELP!)
 
Posted by: lisa* Author Response
8/4/2006 12:53 PM (CST)
Lisa
Keller Williams
Residential
california
Thanks for all your help
 
Posted by: ag_gervais Member Response
8/4/2006 5:08 PM (CST)
List with Lisa.
Real Estate with a Modern Touch.
 
Posted by: lisa* Author Response
8/4/2006 5:22 PM (CST)
Oh I like that .
Thanks so much
Any More?
 
Posted by: rbauman* Member Response
8/4/2006 7:00 PM (CST)
You have 2 alternatives when selecting a tag line:
- something "catchy"
- something that reinforces your differentiating characteristics and strengthens your brand. (If I get a vote it goes for this type, but it's your call.)

If you want the 1st type, look for something that rolls off the tongue, has a rhyme and/or double meaning and is easy to remember. Conduct a brainstorming session for 15-30 minutes (or until new ideas dry up) and capture every idea - the good, the bad and the ugly. Your goal should be to get as many ideas without evaluating or filtering any. When you're finished, put the list away until the next day - then select the good ideas and any promising ideas that you can build upon. (Feel free to laugh as you discard the bad and the ugly!)

If you want the 2nd type, you first have to:
- define your differentiating characteristics. What makes you different from other similar businesses and why should people use you instead of your competition?
- define your target customers (buyers and sellers) in as much detail as possible. What are their: ages, income level, marital status, sex, educational level...?
-define what you want your brand to represent. In the future after your brand is established, when someone hears your company name what do you want them to think of? With this information, conduct a brainstorming session as described above.

What makes you different from your competition?
 
Posted by: rwood* Member Response
8/4/2006 11:37 PM (CST)
Building upon Mr. Bauman,

Since you are new, begin building on something you know best.

Your neighborhood, where you grew up, where you live. Let your neighbor sell your home, sell with someone you know, buy with some one you know, I know your neighborhood. Build your farm areas with what you know best.

Lisa; Online, and Next Door
Sell with someone you know.

I know your neighborhood. I lived here, grew up here, know the schools,

Lisa Stevens, Right at home, online.

Moving in or out
Moving lives,
Moving you, Lisa Stevens

If you want to come across as strong confident, try picking a niche, Condos, First-time homebuyers. Hud buyers, forclosures, etc.

Work two ends, your farm, and your niches. moving in moving out moving lives

Sounds like a marketing plan to me (Lisa Stevens used as example)
 
Posted by: lisa* Author Response
8/4/2006 11:53 PM (CST)
I think I would like to go for the brand , and as you can all tell I am completely lost. So I appreciate all of your help . I know this comes easy for people but not me its like brain just shuts down. Who would think a tag line is so hard . I just want to keep it fresh if that helps any.
Thanks for all your help and ideas Lisa
 
Posted by: Frank Hurtte Member Response
8/6/2006 7:22 PM (CST)
Lisa... Homes with a Modern Touch
 
Posted by: lisa* Author Response
8/10/2006 12:51 AM (CST)
I will think more in the direction I want to go in and be more specific and post again when I have more Ideas thanks everyone
 
Posted by: carrie77 Moderator Response
8/10/2006 6:29 AM (CST)
HI Everyone,

The question author asked me to close this question and refund his points because she didn't find the answer she was looking for.

Thanks for participating!

All the best,
Carrie (Production Editor)
 


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