MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Ask your question ... sign up today! It's FREE!
Taglines/Names     
 
This question has been closed, and points have been awarded.
Business Name
Posted By: i.abdellah* on 8/5/2006 4:25 PM (CST) 250 Points
Can anybody please give me their honest opinion about my new business name ?
Friends and family have given me mixed opinions.

The business name is:
Illumination Republic

It is a lighting store, selling all types of interior lighting products.

Thanks for your help !!!!

Posted by: alyson Member Response
8/5/2006 4:48 PM (CST)
I personally think it sounds too political. If you wouldn't have mentioned what type of business it was, I'm embarrassed to admit that I wouldn't have made the connection. Just my two cents.

Alyson
 
Posted by: deni418 Accepted Answer
8/5/2006 5:20 PM (CST)
Understanding that we have people from all around the world on this forum, I am sure that for your region the name is viable. However, I like to try to come up with alternative names no matter where I am, even passing an established business.

How about Illumination Connection?

Good Luck and Best Wishes.
 
Posted by: Deremiah *CPE Member Response
8/5/2006 5:54 PM (CST)
Hi i.abdellah,

hope you are having a great day!

A POINT WELL MADE COULD BE A POINT WELL TAKEN...
I must say your name is very open to all kinds of generalities. As described above I was thrown way off when you announced you were a lighting store. Another way to test the validity of what your name pulls is to exam what happens when you put the name in a search engine. Check it out (click here)

This is what you get on Google search engine
http://www.google.com/search?hl=en&q=Illumination+Republic&btnG=Google+Sear...

This what you get on MSN search engine
http://search.msn.com/results.aspx?q=Illumination+Republic&Form=MSNH

This is what you get on dogpile which is several search engines rolled into one.
http://www.dogpile.com/info.dogpl/search/web/Illumination%252BRepublic/1/-/...

Well I think you should slowly get the point of what kind of visitors you could attract to your website if you put one in operation. Attracting the right viewers to your name is not totally impossible but it would be a lot easier to make a new name happen in your benefit so much faster. Even an amazing tagline glued to the name would make a huge difference.

Of course we could start giving you a bombardment of new names but the name should really make sense for your viewing audience/customers...almost like a good title for a movie could far out pull too general or too vague a title. I hope you see what I'm saying. I believe your relatives have a relevant point that should be considered. Remember our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. Just know that I'm here for you if you need my help. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
 
Posted by: ag_gervais Member Response
8/5/2006 6:38 PM (CST)
it's a mouthful. could you just go with Illumination?
 
Posted by: thomas.c.taylor* Accepted Answer
8/5/2006 8:57 PM (CST)
"IllumiNation""See The Light"

"Bright Futures"

"Department of National Illumination"

"Bright Lights"

Best of Luck with your new endeavors regardless of your choices!
 
Posted by: Jon Aston Member Response
8/5/2006 9:19 PM (CST)
Illuminati
Lighting to change your world.
 
Posted by: Frank Hurtte Member Response
8/6/2006 10:22 AM (CST)
I think it works.. it just needs a tag line to set it up more....

And, I think it is a great idea..
 
Posted by: leont* Member Response
8/6/2006 10:46 AM (CST)
What a great name!! Enjoy your business
 
Posted by: i.abdellah* Author Response
8/6/2006 3:46 PM (CST)
Alot of good answers. Thank you guys !!
Regarding the tagline, I still do not have one. Any ideas on what it could be ?

I appreciate all the help from you guys !
 
Posted by: deni418 Member Response
8/6/2006 6:33 PM (CST)
Illumination Republic- Lighting for Tomorrow- Today.

Illumination Republic- For A Brighter Tomorrow.

Illumination Republic- The Future of Lighting.

Illumination Republic- Concept Lighting of the Future.
 
Posted by: MANSING Member Response
8/7/2006 4:55 AM (CST)
Hi There,

As you have received so many comments I should recommend you few things. The name sounds like political “Illumination + Republic” ; To be honest I don’t know your background?

As you know great names are a powerful force in the branding, marketing and advertising campaigns of the companies they work for. They differentiate you from competitors, make an emotional connection with your audience, and help to build a brand that ignites the passions of your customers. You need to thing very carefully for long term.

Any way, why don’t you consider few names as below?

• Illumination World
• Lighting Dreams / World
• Lighting Store (Add your lucky name or family name)
• Home lighting store
• Yours Lighting Store
• Lighting Shop

Make it simple to understand not complicated. It will be easy for them to understand and remember!!!

I hope this will help!

Regards,

M Bhor
 
Posted by: zeewaqar77 Member Response
8/7/2006 7:12 AM (CST)
Dear Abdullah,

I have few names and slogans for your shop.

1. The Illumination Center – Enlighten your home
2. Delight Lighting Store – Brighten your world
3. Illumination Hub - House of Lighting Materials

Goodluck!!!
 
Posted by: vic Member Response
8/7/2006 10:32 AM (CST)
I like it...but I think "Illumination Nation" or "Illumination Station" rings better.
 
Posted by: Dramagenics* Accepted Answer
8/8/2006 2:17 PM (CST)
I love the idea from thomas.c.taylor.

Name:
IllumiNation
(Always capitalize the 'N' in IlluminNation)

Tag:
See The Light?

I think this is perfect. Simple, catchy, and clever.
 
Posted by: ward5830* Accepted Answer
8/10/2006 5:35 PM (CST)
My vote is for


IllumiNation. It's not often a name just jumps out at you but IllumiNation really does. I would say thanks very much everyone, take that name and run!
 
Posted by: i.abdellah* Author Response
8/16/2006 3:40 PM (CST)
Thanks to all you guys. This is the first time I post to this website, and I am amazed at the number of answers I received so quickly. Thanks again for all your help !!!! Good luck to you all.
 


Get more answers ... ReTweet this!

Would you like to post a response?
Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).




Know-How Exchange powered by MarketingProfs


Sponsored Links

Buy a Link Now

Just Released ... Download Today!
Just Released ... Download Today!
Look inside
Included with Premium Membership
User Name:
Password:
Remember Me
Forgot your password?

Top 25 KHE Experts
(Taglines/Names)
Jay Hamilton-Roth (118779)
PhilGrisolia=Results (50958)
mgoodman (35690)
casey (27917)
vic (25818)
Mikee (24528)
Frank Hurtte (22862)
mdlugozima (22558)
W.M.M.A. (21692)
proeditor (17927)
Jo Masterson (17742)
SteveByrneBranding (13863)
NovaHammer (12753)
JudyJudyJudy (12070)
browncatfan (11145)
Levon (10795)
Gary Bloomer (10570)
Marketing-Riot (10503)
ASVP/ChrisB (10360)
D4Demand (10338)
rakesh_sethia80 (9754)
mbarber (8689)
michael (8270)
peanutpeanut (8225)
SRyan ;] (7751)
Recently Posted Marketing Jobs
Director of Marketing and Communications
Demand Generation Manager
Marketing/Advertising Faculty
Director of Marketing
Market Analyst
Sr. Field Marketing Manager - Business Intell.
Associate Vice President of Marketing and Corporat
Marketing Manager
[more jobs]

Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.