Advertising/PR - How does co-op advertising work? from Anonymous: MarketingProfs Question 14356

Question

Topic: Advertising/PR

How Does Co-op Advertising Work?

Posted by Anonymous on 8/11/2006 at 12:38 PM ET 250 Points

I am new to co-op advertising, having come from a more b2b background. Can anyone recommend books, articles or websites where I might be able to be educated quickly?

To continue reading this question and the solution, sign up ... it's free!

SUBSCRIBE
Or, SIGN IN

RESPONSES

Posted by MANSING on 8/15/2006 at 8:44 AM Accepted

Hi Ekominar,

The basic defination of co-op Adverting is "Where two organizations, such as a bookseller and a publisher, share the cost of advertising. The publisher usually pays the larger percentage" To solve the mistry you need to go through this webpage.

Try this,

1. https://www.google.co.uk/search?hl=en&q=co-op+advertising&meta=
2. https://66.102.9.104/search?q=cache:mi9joO-BFH8J:www.entrepreneur.com/artic...
3.https://www.findarticles.com/p/articles/mi_m3197/is_n1_v34/ai_7396553
4. https://www.co-opsourcebook.com/
5. https://www.google.co.uk/search?hl=en&q=co-op+advertising&meta=

I hope this will help!

Regards,

M Bhor

Know-How Exchange : Advertising/PR

Question

How Does Co-op Advertising Work?

RESPONSES

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)

Question

How Does Co-op Advertising Work?

RESPONSES

Post a Comment

Related Discussions

Community Info

Top 25 Experts (Advertising/PR)

Top 25 Experts
(Advertising/PR)