Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Mom/daughter Team Need A Tagline
Posted by Anonymous on
8/20/2006 at 2:59 AM ET
Help please! My mother and I have recently started working together in Chicagoland as realtors. She has been in the business for roughly 10 years and I joined in 2 1/2 years ago. We sell everything from studios to million dollar homes and obviously work with anyone from 1st time buyers to people who have bought many homes and we sell all over chicago. I think we offer a unique package to our clients because I am more marketing driven and technosavy where as mom has the long term market and home buying knowledge both from living a buying a lot in her past. We often create long lasting friendships with our clients. Our goal is that our clients feel our relationship is only beginning at the closing table and that they continue to refer us to family and friends and use us for the rest of their life. Mom moved to Chicago in the 60s and I have lived here my whole life so we are very familar with the area. We are thinking about using Grossman Realty Group as our name but need a tag line or slogan to use. I know I just rambled and included a TON of info but I want you to get a good idea of who we are. any more questions are certainly welcome!
8/20/2006 at 4:02 AM
Not just Realtors.
Friends for Life.
Giving life to your future home.
Your very own.
A Relation thats last Forever.
It couldnt get Better.
8/20/2006 at 5:03 AM
Do you have a name yet?
8/20/2006 at 5:34 AM
We make the Royal's
8/20/2006 at 7:54 AM
Grossman + Grossman
"For you, the plus is us"
8/21/2006 at 5:49 AM
I think Jon is onto something good... the only thing I will change in the tagline is interchange the 'us' and 'you'.. to read:
"For us, the plus is you"
I like the name Grossman & Grossman as well... with the tagline reading
- Property... Properly
- Time for your own space
- The property professionals (I cant believe I recommended this.. hehehehehe.... but it sounds nice)
- Lets think property. Together.
See if any of them ring a belll..
8/21/2006 at 10:39 AM
I too like the Grossman and Grossman
Here are some tag lines
Chicagoland knowledge .. Family experts
8/22/2006 at 3:58 AM
Given your connections to Chicago, I might avoid generics and go for direct Chicagoland references, like:
"We Live Chicago."
"We Are Chicago."
"Chicago is in us."
"Chicago is Family."
"Your Chicagoland Neighbors."
"Our Last Name is Your First Name in Chicago."
"Homes The Chicago Way"
"Sweet Homes, Chicago!"
Not coincidentally, this type of tagline lends itself to be supported (or proven) by a series of photo-documentary pics captioned with short phrases--A series that ties you to Chicago's unique nieghborhoods or landmarks, with photos/phrases you can cycle through print ads or postcard series and all of which would make you appear knowledgeable and connected with the city. We already know you ARE knowledgeable and connected; we just need to ensure your tagline(s) and related media communicate that, as well. This could be done in a slightly humorous way, too, such as:
Grossman & Grossman Realty
"Yes, we do know what makes a friendly confine."
We live Chicago!
[combined with professional pic of Wrigley Field]
Grossman & Grossman Realty
"Yes, we know what 'The Junction' is."
We live Chicago!
[combined with professional pic of north side interstates]
8/22/2006 at 1:08 PM
Why don’t we try this?
1. Perfect match for your dream world
2. Consultant to real industry
3. Your Dream Team for real world.
I hope this will help!
9/1/2006 at 12:03 AM
Grossman Realty Group - Generations of Experience
Grossman Realty Group - Relating to your home needs
Grossman Realty Group - Family Home Experts
9/4/2006 at 8:14 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Kill These 12 Content Marketing Software Bugs (It's Not What You ...
by Ernest Nicastro
Five Modes of Persuasion You Need in Your Marketing Campaigns
by Timothy Carter
The Best Resume Format for Marketers
by Ayaz Nanji
50 Horrible Cliches You Need to Stop Writing and Saying Right ...
by Verónica Jarski
Brand Personification: The Ultimate Way to Get to Know Your Brand
by Coralyn Loomis
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with