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Thesis Subject: Market Basket Analysis
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This is Samira, I m studying Ecommerce and industrial Marketing
I'm interested to do my Master thesis in Market Basket analysis by Data Mining tools. But I'm really confused because market basket analysis by itself is something classic by itself and I want to do something new in this field.
So I can not define my thesis topic. What I need is what other related subjects to Market Basket analysis are or other advices that perhaps you have for me to define a good subject.
I'd appreciated if someone helps me.
Thanks
Samira