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Topic: E-Marketing
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Customizing Enewsletters For Independant Financial Service Professionals To Meet Their Needs...
I would like to customize my eNewsletter in a way that caters more towards "my customer" --> the independant financial professionals who are registered through our broker-dealer firm. I currently use imakenews for my newsletters, and want to know if any research, knowledge, testing, support, etc. exists that validate what I am wanting to do or if it can even be done. I want to give the independant professionals the ability to control the content they receive by prioritizing it, but at the same time - NOT opting out. I want them, even if they prioritize it so low that it isn't in their eNewsletter, to be able to get to the information later on should they decide they want to research that topic...
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