Question
Topic: Strategy
Marketing Ideas For Print Shop
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After spending 9 years within the general insurance industry I recently made a career change to frolick in the wonderful world of printing. Have teamed up with a midsize company in a sales and marketing role however am a little stumped as to where to begin.
From a sales perspective I would personally like to target the corporate market and those who have print budgets in excess of 100K per year. Looking for unique ideas/strategies to help me get my foot in the door. The old adage of quality, service and price is rather redundant and is not going to do the trick until I have had the opportunity to build up rapport.
The marketing role here on the other hand is whatever I turn it into as they currently relay on referral/repeat business. My marketing experience is limited yet I do have a strong interest none the less and would like to play a big part in building the organization as a whole.
Your thoughts are much appreciated!
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