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Need A Very Particular Tagline
Posted By: aphroditek* on 8/26/2006 11:41 AM (CST) 250 Points
I am a realtor in Canada looking for a tagline -- I know, I know - isn't every realtor? In addition to all the regular "I am so-o-o honest and make your home buying / selling experience painless ,etc" , I have something that a lot of others don't, however, because my first name is Aphrodite (yes, like the Goddess) and I'd very much like to be able to use the equity in that for advertising purposes. I am Greek and my last name reflects that, so that most people recognize that I am not a stripper (lol)! My website address is www.thehomegoddess.com.

Any assistance that anyone can offer is greatly appreciated.

Posted by: rubukas Member Response
8/26/2006 12:01 PM (CST)
" I love your house! "
" Creating that lovely feeling"
" Because buying and selling a home is supposed to feel good !"
" Making the sale of your home - a love story"


hows that for starters ? :D

-vidar-
 
Posted by: wnelson Accepted Answer
8/26/2006 12:56 PM (CST)
Aphrodite,

In order to come up with ideas, I did a tiny bit of research into your namesake. You may want to consider how well people know the mythology of the goddess before you go promoting your business that direction. From Wikipedia (http://en.wikipedia.org/wiki/Aphrodite) one of the characterizations of Aphrodite is: "Aphrodite, in many of the myths involving her, is characterized as vain, ill-tempered and easily offended. she is one of the few gods of the Greek Pantheon to be actually married, she is frequently unfaithful to her husband." Those are some personal characteristics you don't often hear realtors attributing to themselves! Using them would definitely set you apart!

That was just a cautionary note. If many people are like me and are not all that familiar with mythology, you may get by with just an impression of "Goddess of Love and Beauty." Since you've invested in the concept with your web name and it's not like you'd want to change your first name, let's see if we can use it and have some fun:

The goddess of finding beautiful homes you'll love

Making real estate a beautiful experience you will love

You'll love working with me

Providing you with real estate wisdom handed down from Mount Olympus

Why put your real estate (or home) needs in the hands of mere mortals?

When you need more than a mere mortal in real estate

The goddess of real estate (simple)

Who do you think sold Mount Olympus to Zeus?

Helping you avoid the myths in real estate

Real estate isn't all Greek to me

Summoning the gods to meet your real estate needs

Anything else is an ugly experience

More than just another pretty face

For sale by goddess

For a real estate experience you'll worship

These "brainstormed" ideas may stimulate your thinking so you can come up with just the right one!

I hope this helps.

Wayde
 
Posted by: greg Member Response
8/26/2006 2:12 PM (CST)
Hmmm. Not sure where you want the focus. Goddess, or perhaps the meaning of Aphrodite? You also don't say what the tag line is actually attached to.

I love your domain name. What's wrong with just "The Home Goddess" as it is? Why not build on that? Let people create their own connection in their minds according to their own perception, rather than trying to make a connection that they may not understand.

Wayde's suggestion of "For Sale by Goddess" popped into my mind, but not as a tag line. It makes a great For Sale sign that will be remembered!

If I see one more photo of an agent standing with their arms crossed I'll scream. Why not take the Goddess image to the max? Get a little silly. Be different. BE Aphrodite, the home Goddess! This love Goddess of the 21st century finds people beautiful homes filled with love. You're a beautiful woman. Get some good photos of yourself in Goddess attire. Put that image everywhere, including some billboards. The radio spots I can think of are endless.

Think the silly approach will make you less professional? Think again. Every agent I have talked into getting "silly" has reaped the rewards. You see, so many people fear real estate agents and the home buying process. Getting a little silly in your marketing breaks the ice with this group. Once they call and talk to you they understand they are dealing with a professional.

Others will appreciate your creativity and assume that you will be just as creative in selling their home. It really works.

Just some thoughts. Bottom line is, when people think real estate, you want them to think Aphrodite, The Home Goddess.
 
Posted by: hEREE.G Member Response
8/26/2006 7:10 PM (CST)
I would say

Aphrodite-dating service for the home lovers
 
Posted by: NovaHammer Member Response
8/26/2006 9:34 PM (CST)
It's not all Greek to me!!
 
Posted by: thomas.c.taylor* Member Response
8/27/2006 6:41 AM (CST)
"If Your Home Is Where Your Heart Is, Aphrodite Is Your Expert"

"For Homes You'll Love To Live In, Aphrodite Is Your Expert"

"A Home You'll Love From A Realtor You'll Love - Aphrodite"

...or, you could do a series of small signs like the old Burma Shave campaigns:

"Other realtors brusk or flighty?
Seem conceited, act almighty?
Don't despair or get up tighty,
You'll love a home from Aphrodite!"

"Looking at homes both day and nighty?
Confused, exhausted and up tighty?
Don't worry Friend, you'll be alrighty,
You'll love a home from Aphrodite!"

"Has your home search caused you despair?
Wrenched your hands and pulled your hair?
There is an answer, a goddess Fair,
Call anytime 'cause Aphrodite's there."
(Followed by phone number, email, etc)

"Looking at houses can be a chore.
Some look good, but most: a bore.
If you're after Something More,
Aphrodite has Home's galore!"

Regardless of your decision I wish you continued business success! Trust your Business, Common, and Humor senses!
Best Regards,
TT
 
Posted by: NovaHammer Member Response
8/27/2006 4:32 PM (CST)
Roses are Red,
Violets are Blue,
Aphrodite has sold bunches of houses
Yours could be next too!

Corny but memorable.
 
Posted by: xanderpage* Member Response
8/27/2006 6:14 PM (CST)
I also immediately saw "For Sale By Goddess" in my mind as a play on the typical For Sale sign for houses you are selling and LOVE that idea. It meets the holy trinity of Engaging, Entertaining and Memorable!
 
Posted by: Matt Massey* Member Response
8/27/2006 10:06 PM (CST)
Maybe it's just me, but looking at the real estate game, I find it increasingly difficult to see any differentiation between agents. Smiling, arms folded across chest male or female agent, it's pretty common in an industry with little imagination for marketing.

IF you are going to play with your name, go for it, but go all the way. Toga it up and do a photo shoot on a chaise lounge in a very tropical looking backyard setting. Then, buy a few billboards in high traffic neighbourhoods and you will be remembered.

Let your website thehomegoddess.com be your tagline. You are in the hottest real estate market in Canada right now, you had better set yourself apart from the crowd.

Oh, and own event promo opps like the greek festival. The greek community is, I'm sure, very tight in Calgary as it is here in Ottawa. You probably know almost every Greek family in Calgary. Make sure you have a strong marketing presence there.
 
Posted by: aphroditek* Author Response
8/27/2006 11:32 PM (CST)
I want to thank you all for thinking about my dilemma so carefully and for providing such a quick response. I have taken all comments into consideration and, as Matt recommended, I am taking outdoor spots for an augmentation of a direct mail campaign in my farming area. I'd very much like to use the taglines supplied by Wayde and Greg, especially for direct mail since I think they are attention-getting-- particularly for unaddressed direct mail.

While I know that there are pitfalls in the use of the "Aphrodite --Goddess" connection, I am betting that the vast majority of people don't have an in-depth knowledge of Greek mythology and, those who do know, only know of her as having the "Love" connection.

Almost everyone commented on the almost-impossible task of differentiation for my profession. That's probably the single most challenging thing with respect to advertising and I am truly hoping that standing out name-wise just might help.

Best to all,
Aphrodite
 
Posted by: SAP* Member Response
8/28/2006 4:30 AM (CST)
Goddess Heaven , now your home

Abode of love, now on sale by aphrodite

Get your share of heaven on earth- Contact Aphrodite

Heavenly Abode for you


Hope this helps as well

Regards
Santosh
www.marketingbuff.blogspot.com
 


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