Question

Topic: Taglines/Names

Catchy Name For Roofing Guarantee

Posted by Anonymous on 9/6/2006 at 1:02 PM ET 250 Points
We are a residential roofing company. We have been working on USP and are considering promoting our guarantee that says if their roof leaks after we replace the roof that we will repair for free and give them $500 for the inconvenience. We have emergency service 24 hours a day. I am trying to create a name for the guarantee. Any ideas?
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RESPONSES

  • Posted on 9/7/2006 at 3:09 AM Accepted
    Top of mind suggestion "Watertight".

    As in "Our Watertight Guarantee - It Leaks, We Pay"

    Communicates:
    a) what the roof is intended to do fo the customer
    b) that you can (or will) not wriggle out of your promise

    Michael
  • Posted by Frank Hurtte on 9/7/2006 at 10:04 AM Member
    I like the
    Our watertight Guarantee.. it leaks we pay..

    You are unique in the addition of the payment for inconvenience, with a roof leak...
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