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Strategy   URGENT - Need Help Fast!  
 
This question has been closed, and points have been awarded.
Products Portfolio Analysis At Country Level
Posted By: garoseme on 9/7/2006 4:13 PM (CST) 125 Points
Ther are several tools to perform subject analysis at corporate level:
BCG mtrxi,Ansolf Matrix, GE-McKinsey matrix,etc.

Which should be the best at country level?

Guillermo Arosemena

Posted by: genemunro* Member Response
9/8/2006 2:22 AM (CST)
Hi Guillermo,

I would suggest the BCG Matrix or the GE McKinsey Matrix as I find the Ansoff matrix is a little too simplistic and old.

In my opinion the GE McKinsey Matrix is essentially a more in-depth version of the BCG Matrix. This is a good thing if you have some-one in your company that has experience in applying this matrix, but I guess if you are here asking about it, the BCG Matrix would be best for you.

Because the BCG Matrix is the most popular you should find that most people within your organisation are familliar with it, or at least have heard of it. This familiarity should help put all concerned parties on the same page.

Hope this helps
 
Posted by: garoseme Author Response
9/8/2006 8:03 AM (CST)
Thank you genemunro. Actually I am a consultant for a government institution involved in exports promotion at country level, that is, involved in helping to increase my country exports.

The matrix would not be used by individual exporters
as we would be working with total figures for each export good. This is not a micro study, it is a macroanalysis.

I want to know, which of the tools availables- I mentioned 3 in my previous message, but do not want to limit to them - is the best to use. I am not a marketing expert. Thank you again
 
Posted by: sash* Member Response
9/8/2006 8:38 AM (CST)
PEST analysis could help you out here!

its stands for Politics, Economics, Society/Social and Technology

PEST identifies the external environment in which a business operates, i.e. the state of the country where the business operates!

try this as well along with the SWOT.

Sash
 
Posted by: garoseme Author Response
9/8/2006 9:13 AM (CST)
Thank you Sash. I am afraid that I am not too explicit.
The research has to do with product portfolio analyis, that is determining the competitive strenght of each good exported in my country. It is not related to country analysis in terms of politica,economic,etc environment.
 
Posted by: gurubaba* Member Response
9/8/2006 8:13 PM (CST)
Here are a few points about the BCG matrix before you start walking with it.
1. Essentially, it is an extension of the experience curve concept that relates output to reduction in cost
2. The experience curve, thus output, becomes the horizontal axis, relative market share
3. The vertical axis is the market growth rate
4. "Market share" generates cash, "Market growth rate" uses cash

If you can apply these concepts to countries, their output, cost structures, growth rats, etc. by all means use BCG. I think the real challenge is to find the country-level analogs for the above concepts which are product and market based.

But, again, I may have misunderstood the question.

Cemal
 
Posted by: gh_niz* Member Response
9/9/2006 1:23 AM (CST)
Hi

I think I would go with GE matrix, as it will give you a clear picture of corporate strategy framework.

I think the forum can further help you with the two factors like Market Attractiveness (External) and Competitive Strength (Internal), if you can further elaborate your project.

As far as BCG matrix is concerned, it is a portfolio planning tool that assumes that increase in market share will eventually increase in generation of cash

Gaff
 
Posted by: garoseme Author Response
9/9/2006 12:03 PM (CST)
Thank you Gaff. The subject market attractiveness and competitive strenght are interesting subjects which I would like to learn more.

My country has 29 export categories,most of them are commodities and industrial products based on commodities,very little addedd value.

I have been retained to make a competitive analysis for each product category so I will have to study the number of countries competing in each category and develop a marketing strategy for each of them
 
Posted by: garoseme Author Response
9/9/2006 12:08 PM (CST)
Thank you Cemal, your suggestion have been taken in consideration.Please read my reply to Geff for further comments.

If you have any bibliographical reference-not the basic as I know quite a bit of theory at company level- would rather like to read advance articles, please provide me links.
 
Posted by: gurubaba* Member Response
9/9/2006 8:28 PM (CST)
I think you are better off not trying to map the BCG analysis to your country level analyses. That's why I pointed out the obvious. You may refer to Bruce Henderson's books and writings on the subject, he is the one behind these concepts. If you Google his name I am sure you will come up with tons of material, Amazon is a good resource too. Here I go again, pointing out the obvious.

Cemal
 
Posted by: garoseme Author Response
9/12/2006 3:16 PM (CST)
Anyone dealing in commodities would appreciate how you develop sompetitive strenght in a market where it is very dificult to differenciate your product from competitor
 
Posted by: KKW* Accepted Answer
9/13/2006 10:59 AM (CST)
You might also speak with major importers of goods and services from your country. From a marketing perspective, you will need to know both what the perception of the offering is AND where/how what your country's exports can deliver. Often the international purchasing business is driven by established relationships and unfounded stereotypes. Oh wait, maybe that's not specific to international. :) Anyway, you get the idea.
 
Posted by: garoseme Author Response
9/13/2006 2:38 PM (CST)
Thank you kalatrz for your comments. I will be closing this inquiry. If any one comes across a study done at country level where the competitive strenght, industry attractiviness, Porter 5 forces and other strategic marketing tools have been used, appreciate reply
 
Posted by: mbarber Member Response
10/31/2006 5:28 PM (CST)
Guillermo I have tried to respond to your request for Scenario Planning ideas, however your server is blocking my response.


My response address to this question is coming via desiredfutures@netscape.net and is being blocked at your end. I am using this question in the hope that the alerts system of marketingprofs will send you another reminder regarding your question and you'll come to view this response.

Contact me again via email and let me know if you can unblock my email address so that my reply on Scenario Planning can get through to you

Marcus :-)
 


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