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Case Studies

Posted by Anonymous on 250 Points
Anybody who can share with me Sales and Marketing case studies. Also guide me where I can download for free.

  • Posted by Pepper Blue on Accepted
    Hi c.jena

    There are good, free case studies here at the Fast Company website, titled "Marketing Case Studies:

    http://www.fastcompany.com/guides/sales.html

    And the Marketing Sherpa website titled "Newest Articles".

    http://www.marketingsherpa.com/

    I hope that helps!
  • Posted by ASVP/ChrisB on Accepted
    Zillions of brief anecdotal website-based case studies here www.solutionsmanagement.com.au

    Good Luck

    ChrisB
  • Posted by mbarber on Accepted
    Gidday C.jena - what do you plan to do with the case studies? Do you have a session to teach or something to do for school or a business plan you need to build?


    If you can let us know what sort of area you are in and your needs, we might be able to get more specific in the type of information we send to you.
  • Posted by WhiteRaven on Accepted
    Hello c.jena

    Your statement: “Anybody who can share with me Sales and Marketing case studies. Also guide me where I can download for free.” is vague. There is a surplus of free case studies on the net since businesses are in the habit of labeling product success stories as “case studies”. Every issue of Harvard Business Review at your library has a free case study and many address marketing issues.

    Here is a source for free British case studies: http://www.thetimes100.co.uk/home.asp
    This company offers a free sample: http://www.consultingcase.com/

    Case studies that are developed as educational tools typically cost $3 - $6 which is close to free. The best case studies, from my experience, are the ones with teacher’s notes. Top resources:

    IESE Business School: University of Navarra - http://insight.iese.edu/
    Harvard Business Online: http://harvardbusinessonline.hbsp.harvard.edu
    Richard Ivey School of Business:
    http://www1.ivey.ca/cases/
    Stanford University:
    [inactive link removed]
    Kellogg School of Management: http://www.kellogg.northwestern.edu/cases/index.htm

    A case study directory can be found at: http://www.caseplace.org/

    Articles about case study resources include: http://www.sla.org/pubs/serial/io/1998/dec98/keleher.html

    Good luck.


    [Moderator: Inactive link removed from post. 2/17/2011]

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