Michelle,

The first question that comes to mind is: Why would someone buy these boots from you and then have to pay the delivery charges? Do your competitors ship to the UK and USA? Do they charge shipping?

I'd suggest that you eliminate the two types of pricing pages and just display the AU, UK and USA pricing right off the bat.

Then, for us non-metric folks, I'd update the shipping page with the pounds/ounces info so USA people could easily tell what the shipping cost would be. You've covered the size difference issue.

Actually, I think the site is fine. It's quick, all the information is there and accessible. I'm wondering if it isn't more an issue of details. And, I'd check how the competition handles the shipping.

If everything else is equal, I'd suggest that you develop a very strong marketing message that differentiates you from your competition. If prices are about the same, and you do the couple things to accommodate visitors from other countries, then your problem must be that you aren't giving your visitors a great reason to buy your product vs. others'.

Hope this helps.

Kathleen

uggs.com looks like your competitor. In yahoo and google they come up high on the search results and the adwords and I'm not seeing your links at all. It might be timing, of course, but the uggs.com is extremely present. I notice that they have a .com url. I would recommend that you get one, too, even if you have to adjust your exact domain name for it, and a .uk url as well.

Note that the word "international" is a tipoff that your site is not focused on my country (if I have to click "international pricing," to get to US or UK prices, for example.) I agree with the suggestion above that you just have one pricing page listing all countries you serve.

My feeling as a consumer is that shipping charges from Australia to the US are a big deal. As a US-based person, when I'm looking for something and I run into a website source that is not in the US, I normally leave and keep looking for a US source, just to be practical. If you want to serve US and UK customers, then I'd put something on the homepage that specifically addresses the shipping question. "Genuine Australian boots on your feet in the US and UK in about 2 weeks" or some such wording.

Customers hate shipping charges anyway, and when they're left completely vague it's not encouraging. I would recommend building the shipping cost into the US and UK price of each item. If you can't do that, then give examples of specific costs or ranges for particular items.

Good luck.
Marge

At least 3 people on the first page of a google search for ugg boots had free shipping to the US.
I also noticed SAKS, Nordstroms, and another American reatilor carrying these in their online store, at a slightly lower price. I can tell you my first impression would be to buy from the local retailer with a reputation, than to buy from Austrailia and pay for shipping.

Michelle,

I'll agree with the other folks who posted their opinions - the site looks cool and definitely does not look like a potential rip-off. I like the various pages I looked into.

My comment comes in the form of a nagging thought/worry I had in the back of my mind as I was exploring your site:
OK, if these are winter boots, I'd wear them around Pittsburgh (my hometown) in the winter and I would undoubtedly get salt sludge on them (used liberally to melt snow + ice in the winter). This has a tendency to stain any footwear people wear in wintertime making them quite unattractive in the process.

Then I looked at the page about the care of the boots and saw all the products you have there, which again made me think it would be a big deal to keep the boots properly conditioned in order to potentially avoid staining them.

Overall, it sounds like a big hassle and not very practical. I for one would rather not get into this scenario (not enough time). I don't know if this could be turning off visitors.

Hope this helps,
John

The Ugg boot was very hip and trendy in the US several years ago. People were paying $400 for a pair and even more. They are not now, but even so the boot is assocaited with the trendy bunch.

Your web site is not hip and trendy looking. To be frank, it looks like your site is copying the Ugg boots that were popular in the US. Not that you are.

I would setup up the design and get more modles on the site. Take a look at these sites of the hip and trendy manufacturers of clothing:

http://www.diesel.com/

http://www.bronx-shoes.com/

http://www.shopbob.com
(seller)