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Kotler Or Trump?
Posted By: theerrandboy* on 9/24/2006 12:22 AM (CST) 125 Points
Philip Kotler is arguably the top marketing guru in theory. The Don of Superlatives, billionaire Donald Trump is the practical man's marketing guru. If you were running a business, who would you consult for marketing advice?

Posted by: Deremiah *CPE Accepted Answer
9/24/2006 8:29 AM (CST)
Hey theerrandboy,

THIS IS AN EAZY CHOICE FOR A *BOOKIVORE...
Although Donald Trump may be the most well known, and probably to most TV viewers even the most entertaining I'm not sure the real super intelligent staunch business woman or man will conclude you can accurately translate Trumps success into your business in a way you can see bottom line results. As a hungry *bookivore I have not found Trumps books to be the most informative or even as entertaining as Donald happens to be on TV.

CAKE or WHEAT BREAD...
It's like eating Cake over Wheat Bread. Everyone probably will say Cake wins hands down. Although wheat bread is far less attractive to the tongues palette it's far greater in nutritive value and better regardless if the queen says "Let them eat cake". Now if I was trying to transform my business profits into a new market on TV Trump wins my vote hands down but that's not this case. (see below)

NOW MY CHOICE...
Let me also say that while I'll admit Trump is extremely successful and I wouldn't mind examining his ideas in more detail than he ever puts into his books I would be more willing to allow Kotler to mentor me on my business endeavours and from the profits pay Tom Peters on showing me how to become a more evangelically compelling *MG. Remember our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need my help. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)


*Bookivore=(*someone who loves consuming books)
*MG= (*Maestro Guru)
 
Posted by: wnelson Accepted Answer
9/24/2006 9:01 AM (CST)
Donald Trump is a real estate mogul, not the practical man's marketing guru. And he's an ass strictly into helping himself. Philip Kotler has dedicated his life to furthering the intellectual aspects of the science of marketing and sharing it with the world to improve everyone's lives. I wouldn't trust Trump with my business because his "help" would be to find ways to steal it from me while Dr. Kotler would indeed help me to succeed. Comparing the two, Donald Trump is like a guy hanging out on an internet corner with a vitual tin cup and a sign "Will take your money for nothing" and Philip Kotler is the sage in the Library of Alexandria. I choose Dr. Kotler.

Wayde
 
Posted by: WHA* Accepted Answer
9/24/2006 2:02 PM (CST)
As a former gaming employee and a resident of the Atlantic City area, I relish the opportunity to jump in here.

I think we all know there's marketing and then there's delivering on the promise.

You can be the world's most entertaining marketer but you've still got to deliver on the promise. The only thing Trump delivers on is the fact that he's a hopeless blowhard.

He'll give you all the platitudes about marketing and management but he won't deliver. Examine the annual reports of his enterprises and you'll see that.

I would study Kotler but I'd also study anyone who's actually done it and not trampled on thousands of people while not doing it very well.

harringtoncnsltg
 
Posted by: Peter (henna gaijin) Accepted Answer
9/24/2006 5:49 PM (CST)
No different solution here - Kotler would be the way I go.
 
Posted by: hEREE.G Accepted Answer
9/26/2006 12:20 AM (CST)
I go for Trump, I need a practical man to spare some space for me
 
Posted by: Brandscape* Accepted Answer
9/27/2006 1:03 AM (CST)
I would go with Kotler. Unlike trump who can only brag about what he had done in the past that has resulted in lots of cash, Kotler has been able to consistently share insights that apply across the board to any marketing endeavour. Many will find Trump who I consider a mere case study, irrelevant to their business but Kotler is never irrelevant since he supplies his audience with a guide that is flexible enough to fit most circumstances.
 
Posted by: KANDI* Accepted Answer
9/30/2006 6:15 AM (CST)
My philosophy has always been to try and determine the optimum solution (the theoretical approach) and then let pragmatism (such as budget) lead me to the actual solution. That by definition puts me firmly in the Kotler camp.

I could never describe Trump as the practical man's marketing guru. He is more the self-publicist, relying on controversy and charisma rather than practical solutions. Nevertheless it's always a good idea to take note of business leaders who have taken the hands on pragmatic approach to problems, particularly in times of crisis. Although not a marketing example, Bill Ford's decision to bring in somebody else to do implement those "difficult decisions" could be an example?

Regards ....... KS
 
Posted by: gryffinhot Accepted Answer
9/30/2006 11:18 PM (CST)
well comparison is not a great idea

But still, if u want a philosopher and if u can implement the philosophies then its better to go with Kotler.

But if u want to practically compete and win, try trump

I would mix up both men's strategies in ur field and win over - thats the final goal rite.......
 
Posted by: Jr_Mgr_lester* Accepted Answer
10/5/2006 5:37 PM (CST)
fyi, trump is one of the people with really good feng shui- it really works, i dont know why.
if you are a small to medium scale business, you would do well to listen to kotler than trump.
 
Posted by: stevea Accepted Answer
10/6/2006 7:00 PM (CST)
Bothe Philip Kotler and Donald Trump are self publicists. The difference as far as our readership are concerned is that Donald conducts his business through is ability to self-publicities, whilst Kotler self publicises because enough people actually find his work, theories and practice to be useful, so he would be a fool to eschew the route of self publicity. Donald courts it, Philip wins it.

On a personal level, the Donald wants to buy a few thousand acres next to our family estates in Scotland to build some sort of golf-style-Disneyland.

Well good luck to him. We might prefer Kotler as a neighbour or to be more accurate as an absentee neighbour, but Trump will bring millions to the local economy.

He’ll be disappointed however in the number of invitations he gets to share in the appreciation of the local usquebaugh (the proper term for Scotch) in the highland retreats of our fellow clansmen. (And I’m only Scottish by osmosis and marriage)

The aesthetic Kotler would be far more welcome, but he probably doesn’t have the clout to buy the estates and the chutzpah to develop them. Still, Donald is doing what he is best at – that is not marketing but bullying the other locals into selling up their rights to him.

Thankfully my extended family have preserved the Peasant season along with the Pheasant season as up there, we don’t get much to shoot at apart from grouse.

Loads of love

Steve Alker
Ex-Laird
 
Posted by: Emi_C Accepted Answer
10/8/2006 6:49 PM (CST)
I would take a piece of advice from both of them ;) but If i really had to choose, id go for Kotler.

He knows the theory but the man has worked or hasconsulted number of top global brands which means that he knows his practice as well.

There is a problem with theory, its too narrow. Theory can never encompass the complexity of the real world. The practice, on the other hand, is impossible without some theoretical background. The two are co-dependant.

I think its wrong to dimiss trump. he made some good decisions at the right time and at the right place. thats the secret behind a good entrepreneur. But put him in a different business, different time and place, and perhaps he would get lost. With Kotler however, he would find his way wherever and whenever, I think.

What about Bill Gates, high school drop-out? Whose advice would you take, his, trump's or kotler's?

Kisses to all,
Emi
 
Posted by: MANSING Accepted Answer
10/10/2006 3:46 AM (CST)
Hi There,

I will follow Dr. Philip Kotler because he is simply great. He was selected as the fourth management guru of all time by the Financial Times and has been hailed by the Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."

Donald Trump is a successful entrepreneur. He starts his life from his family business. There will be different opinion every individual will like to address. If I want to start from scratch then it is time to listen to the person who will guide you most and that will be Dr. Philip Kotler.

If you guys want to make any decision then I will suggest you to read the following article on Philip Kotler.

Regards,

M Bhor

Website:

1. http://en.wikipedia.org/wiki/Philip_Kotler
2. http://en.wikipedia.org/wiki/Donald_Trump
3. http://www.amazon.com/Trump-Get-Rich-Donald-J/dp/1400063272
 
Posted by: carrie77 Moderator Response
10/12/2006 7:48 AM (CST)
Hello Everyone,

I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks for participating!
Carrie (Production Editor)
 


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