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Brainstorming For The Perfect Tagline
Posted By: kross* on 10/3/2006 7:41 AM (CST) 1250 Points
Hello everyone. I own a mid-size home health care company in business for 20 years; looking for a memorable tagline that conveys our position. Competitors, are large hospitals & Visiting Nurses Assoc. (VNA) which is the "Kleenex" of homecare & has been around 100+ yrs. They market around their technical expertise, "quality u can trust" "We care" and "We put you first". We are smaller & more personal. Our goal is to bring life into the home. Ex: Lonely 90 year old woman lives alone and has a wound; Dr. orders short-term home care. We'll heal the wound, but while we're there we also focus on finding ways to bring vitality back to her life long after we're gone. We believe everyone can live vibrantly on some level. We're holistic, fresh and innovative. My dilemma is that I want a tagline that conveys this message while giving a clue as to the function of the company as well. Final dilemma: We need to appeal to a very broad audience: patient and family, other community health providers, discharge planners, and health care professionals. Current ideas: "We bring good health to life" " We bring health care home" I would appreciate any ideas and suggestions. Thank you so much for your creative input!

Posted by: vic Member Response
10/3/2006 8:03 AM (CST)
"We bring health care home to you"
 
Posted by: Tiago Member Response
10/3/2006 8:18 AM (CST)
"Caring for life in your home. No matter what, your health quality of living is our main priority".

It is quite similar to a sentence you´ve used in your post, but I think it might be very good.

Its shows concern, human touch and holistic atittude.

What do you think?

Hope it helps,
Tiago
 
Posted by: jaaustin Member Response
10/3/2006 10:28 AM (CST)
Healing Mind, Body & Spirit.
Bringing Health to life in your home.
 
Posted by: J a y P a r KHE* Member Response
10/3/2006 11:07 AM (CST)
In your health is our wealth.

#1 Choice of the Health conscious.

#1 Health Care for your home.

# Our Mastery is in your Healthitude

# Our Speciality is in Healthitude = Health + Attotide
 
Posted by: J a y P a r KHE* Member Response
10/3/2006 11:10 AM (CST)
Sorry about the misspelt word Last word should read ATTITUDE.
 
Posted by: kannanveeraiah Member Response
10/3/2006 11:34 AM (CST)
Dear,

Just in a single paragraph you have explained volumes that you do. Of course, it would be sweet if one tagline means that all.

How do you like :

"We breathe life into Your HealthCare !"

"We bring life in HealthCare right at Your Home!"

Best Wishes,

kannan
 
Posted by: sumeet_k_anand Member Response
10/3/2006 11:35 AM (CST)
Try
'New Horizons in Healing'

or

'Wholesome Care. Holistic Care'

or

'Shift your paradigm. Gain your Life'
 
Posted by: PRSME* Member Response
10/3/2006 11:59 AM (CST)
Beyond healthcare...lifecare

Care for your health...Care for your life

Good luck!
 
Posted by: Frank Hurtte Member Response
10/3/2006 12:39 PM (CST)
We put the Home into Home Health services..

Home Health Services.. Neighborly Care
 
Posted by: Craig Member Response
10/3/2006 12:44 PM (CST)
I'd put the emphasis on the healing at home...as in:

"Healing...at home."
"Your health. Your home."
 
Posted by: GKrehbiel Member Response
10/3/2006 12:55 PM (CST)
"We bring healing, wellness and renewed vitality to the home"
 
Posted by: JudyJudyJudy Member Response
10/3/2006 1:51 PM (CST)
Extending well-being into life
Healthcare giving for a vital life
Extraordinary health care for living an ordinary life
 
Posted by: kross* Author Response
10/3/2006 1:57 PM (CST)
Thank you to everyone who has already posted ideas! I just got to take a quick look and I am looking forward to time this evening to digest everything and respond. I can't believe I forgot to give the name of my company. It would help to know, since it all ties together. The name is Vibrant!
 
Posted by: gnorman* Member Response
10/3/2006 2:30 PM (CST)
Your Home.. Your Health.. Our Caring
 
Posted by: rbauman* Member Response
10/3/2006 2:49 PM (CST)
- Helping You Reclaim Your Vitality
- Holistic Nursing for the Whole You
 
Posted by: KathySmithFilms* Member Response
10/3/2006 5:05 PM (CST)
BeCause -WeCare = Results you can live with! Splurge st being Cause.

Do what is best for your loved ones - -
Caring results - safe return to health

H.E.A.L.T.H = Healing EveryBody At Life Through Holistics
We show a safer way to take care of yourself
(I just made that up but you can play with it)

Succumbing? Apply our vibrant survival holistic technology!!!

Holistic Alternatives - For health For Life For Nutrition For Energy

Elan Vital!!! Lift up your Spirit - Your survival is our game

"Your care experts in alternatives" -

I'm just tossing around some concepts.
Anything that helps on an organic level, I speak out
and look forward to your end result. Thanks

Kathy
 
Posted by: mbarber Member Response
10/3/2006 5:56 PM (CST)
Giving Vitality to Health Care

Bringing Vitality to health care

It's not just health, it's life!

Healthcare plus lifecare

By the way, I love Jay's 'healthittude' :-)
 
Posted by: kross* Author Response
10/3/2006 6:28 PM (CST)
Thanks to everyone for continuing to brainstorm. I love the feedback. To help refine what I'm looking for, I don't want anything too long--7 words max. I don't want to use any "invented" words and I want to stay away from anything purely functional that just says " we bring health care to your home" It just doesn't capture our personality. And this may be hard to understand, but I sort of want to stay away from the word care....as in we care for your health, taking care of you at home, etc. We do take care of people, but only on a very short-term intermittent basis. I want to conjuring up avoid visions of nurses coming in and feeding people or treating their illness, etc.... I want to focus on the jorney toward health, wellness, and independence, the ultimate goal of which is not necessarily a healthy person (most of our clients are 75+) but a person who finds a way to live joyfully and vibrantly with whatever limitations they have.

Here is another example: A woman needs daily antibiotic injections for a week. She is blind and bedbound when we take the case and will be blind and bedbound when we leave, but we want to find a way to enrich her life for the long-haul; so in the course of our care we look for opportunity. We learn that she used to love going to church. We arrange for The Bible on tape to be at her bedside, and we arrange regular visits from church volunteers. The injections were the "home health care" and the clinical outcome was that the infection resolved. Important yes, but the real value, the beauty and our passion is in touching this woman's life in a positive and lasting way that makes her life vibrant. (Vibrant is clearly a relative term.) I don't mean to be negative about any of the suggestions. I am just so passionate about what we do and I really want to find something that captures and communicates the essence of what we offer. I like the suggestion of "Breathing life into ....." and "Lift up your spirit..." and "Extraordinary health for ordinary lives" I am giving all this feedback to try to steer toward the right path, but I do appreciate every single idea!
 
Posted by: kross* Author Response
10/3/2006 6:37 PM (CST)
My post should have said I want to AVOID conjuring up images of nurses feeding people......


I like..."It's not just health, its life"

Hmmm...maybe I should think about that healthitude thing a bit more....
 
Posted by: Danimal* Accepted Answer
10/3/2006 6:56 PM (CST)
Vibrant Lives Deserve Vibrant Care

Delivering Unique and Extrodinary Care To Enrich our Clients Lives

Customized Personal Care for Vibrant Lives

Exceptional Care Made From Scratch
 
Posted by: JBtron Member Response
10/3/2006 7:08 PM (CST)
kross,

Interesting pennings above, some better than others.

V I B R A N T....hmmm.....

THEME ONE:

Your Health Home

Home In On Your Life

Homing In on Health

Homing In on Your Health

The HOME in Homeopathy

Your Home for Homeopathy

THEME TWO:

Essential. Home. Health.

Essential. Home. Life.

THEME THREE:

Homebound Health

Homebound Home

Homebound Homeopathy

Just Jammin' for a bit.
More to come later..........


Best,

::JBtron
 
Posted by: KathySmithFilms* Member Response
10/3/2006 7:25 PM (CST)
Hi Kross, Thank you for the service you do. I had to pass on this
story as it reminded me of what you handled in your service. Every time I read this I feel for these people. I label you Earth Angels.

Subject: Wonderful story

THE CAB RIDE

Twenty years ago, I drove a cab for a living. When I arrived at 2:30 a.m., the building was dark except for a single light in a ground floor window. Under these circumstances, many drivers would just honk once or twice, wait a minute, and then drive away.

But I had seen too many impoverished people who depended on taxis as their only means of transportation. Unless a situation smelled of danger, I always went to the door. This passenger might be someone who needs my assistance, I reasoned to myself.

So I walked to the door and knocked. "Just a minute", answered a frail, elderly voice. I could hear something being dragged across the floor.

After a long pause, the door opened. A small woman in her 80's stood before me. She was wearing a print dress and a pillbox hat with a veil pinned on it, like somebody out of a 1940s movie.

By her side was a small nylon suitcase. The apartment looked as if no one had lived in it for years. All the furniture was covered with sheets.

There were no clocks on the walls, no knickknacks or utensils on the counters. In the corner was a cardboard box filled with photos and glassware.

"Would you carry my bag out to the car?" she said. I took the suitcase to the cab, then returned to assist the woman.

She took my arm and we walked slowly toward the curb.

She kept thanking me for my kindness. "It's nothing", I told her. "I just try to treat my passengers the way I would want my mother treated".

"Oh, you're such a good boy", she said. When we got in the cab, she gave me an address, and then asked, "Could you drive through downtown?"

"It's not the shortest way," I answered quickly.

"Oh, I don't mind," she said. "I'm in no hurry. I'm on my way to a hospice".

I looked in the rear-view mirror. Her eyes were glistening. "I don't have any family left," she continued. "The doctor says I don't have very long." I quietly reached over and shut off the meter.

"What route would you like me to take?" I asked.

For the next two hours, we drove through the city. She showed me the building where she had once worked as an elevator operator.

We drove through the neighborhood where she and her husband had lived when they were newlyweds. She had me pull up in front of a furniture warehouse that had once been a ballroom where she had gone dancing as a girl.

Sometimes she'd ask me to slow in front of a particular building or corner and would sit staring into the darkness, saying nothing.

As the first hint of sun was creasing the horizon, she suddenly said, "I'm tired. Let's go now"

We drove in silence to the address she had given me.It was a low building, like a small convalescent home, with a driveway that passed under a portico.

Two orderlies came out to the cab as soon as we pulled up. They were solicitous and intent, watching her every move. They must have been expecting her.

I opened the trunk and took the small suitcase to the door. The woman was already seated in a wheelchair.

"How much do I owe you?" she asked, reaching into her purse.

"Nothing," I said

"You have to make a living," she answered. "There are other passengers," I responded. Almost without thinking, I bent and gave her a hug. She held onto me tightly.

"You gave an old woman a little moment of joy," she said.

"Thank you."

I squeezed her hand, and then walked into the dim morning light. Behind me, a door shut. It was the sound of the closing of a life

I didn't pick up any more passengers that shift. I drove aimlessly lost in thought. For the rest of that day, I could hardly talk. What if that woman had gotten an angry driver, or one who was impatient to end his shift?

What if I had refused to take the run, or had honked once, then driven away?

On a quick review, I don't think that I have done anything more important in my life.

We're conditioned to think that our lives revolve around great moments.

But great moments often catch us unaware-beautifully wrapped in what others may consider a small one.

PEOPLE MAY NOT REMEMBER EXACTLY WHAT 'YOU DID, OR WHAT YOU SAID, ~BUT~THEY WILL ALWAYS REMEMBER HOW YOU MADE THEM FEEL.

You might help make the world a little kinder and more compassionate.

Thank you, my friend...

Life may not be the party we hoped for, but while we are here we might as well dance.

 
 
Posted by: Amy Madsen* Member Response
10/4/2006 12:32 AM (CST)
sounds like a compelling service that you provide. here are some ideas:

Short-term care for long-lasting vitality

Short-term care for long-term vitality

Short-term care with an emphasis on long-term vitality

Short-term care supporting long-term vitality

Delivering long-lasting vitality

Delivering personlized home healthcare for long-lasting vitality

Short-term care with an emphasis on your long-term vitality

Delivering personalized health care for long-lasting vitality

Personalized home healthcare for long-lasting vitality

Personalized home healthcare for long-term vitality
 
Posted by: zeewaqar77 Member Response
10/4/2006 5:29 AM (CST)
Your Vibrant Companion in the Journey of Vitality.
Enrich your Life with Vibrant's Healthitude

Good Luck!!
 
Posted by: Leigh Cowan* Member Response
10/4/2006 7:43 AM (CST)
Care, and a smile, from a friend.
 
Posted by: kannanveeraiah Member Response
10/4/2006 10:40 AM (CST)
Dear Kross,

I would like to add one more suggested tagline :

"Your HealthCare Angels!"

Best Wishes,

kannan
 
Posted by: Harry Hallman Member Response
10/4/2006 11:39 AM (CST)
I am not good at names but your stories seem to me you enchance the quality of life. I think Quality of Life should be part of your saying. Perhasp some folks here can work with that. At 62 that is something I worry about.
 
Posted by: aparrish* Member Response
10/4/2006 2:35 PM (CST)
Bringing Vitality Back to Life
Breathing Life Back
Vitality Begins at Home
Energizing Health Care with Heart
Healing with Vigor
Healing, Helping, Happiness
Healthcare with a Personal Touch
One Touch, One Life at a Time
 
Posted by: jstiles* Member Response
10/4/2006 3:48 PM (CST)
- We put the Caring in Home Healthcare

- Home care with a caring touch

- Home healthcare, mom would approve
 
Posted by: scott.zagurski Member Response
10/4/2006 9:10 PM (CST)
Who says no one makes house calls anymore?
 
Posted by: tsuiter Accepted Answer
10/4/2006 9:27 PM (CST)
We remember what it's like to be vibrant.

Intuitive caring for the ones you love.

A vibrant approach to caring.

Vibrant - caring for your WHOLE life.

Vibrant - a brighter way of caring.

Ok - can't procrastinate anymore on my own project...
Good luck - Tina
 
Posted by: kross* Author Response
10/5/2006 8:07 AM (CST)
Thank you to everyone for the many creative responses. While I have chosen to stay with our original idea "bringing health to life" I have received alot of great ideas for "packaging" our home health service line. We are combining some of the ideas and feel confident we will be putting out a very compelling name, tag and logo! Best wishes to all on your many endeavors.
 
Posted by: david.champness Member Response
10/9/2006 3:43 AM (CST)
Personal care, care for the person.

D.Champness
 


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