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Brand Name For Line Of Frozen Dough Products
Posted By: corey* on 10/6/2006 9:57 AM (CST) 250 Points
I need to develop a brand name for a line of frozen dough products. The staple product will be gourmet frozen biscuits with the addition of cookies and other dough products in the future. Our competitors are Pillsbury, Mary B's and White Lilly. I would love to find something that has the same name qualities as Lipton, Pillsbury, Stouffers etc. We could even use an individuals name such as Newman’s Own etc. Let me know your thoughts.

Posted by: vic Accepted Answer
10/6/2006 10:05 AM (CST)
"Forno Fresco" (Bakery Fresh in Italian)
 
Posted by: Frank Hurtte Accepted Answer
10/6/2006 11:51 AM (CST)
Granny Gails GoodDough
Granny'sFreezer
 
Posted by: Harry Hallman Accepted Answer
10/6/2006 1:26 PM (CST)
Well all of the ones you mentioned are names of people. It's the way it was done back then and they ahve sepct lots of years and millions making the names what they are today.

So start with a name and make it something.
 
Posted by: corey* Author Response
10/6/2006 1:33 PM (CST)
I agree with the fact that those companies have all spent a lot of time and money on their brands. The main goal of this post is to hear some ideas from someone other than my spouse and family members.
 
Posted by: JudyJudyJudy Accepted Answer
10/6/2006 2:33 PM (CST)
Feel like rhyming?
Dough-to-Go
Rolled Dough
Yeast Treats
Otto Frederick's Bread (named after sliced bread inventor)
Daily Bread
 
Posted by: kannanveeraiah Accepted Answer
10/7/2006 7:54 AM (CST)
Dear Corey,

I suggest :

"Ms. Dough"

"Madam Dough"

"Mother Dough"

"GrandBake"

"Ms. Baker"

"Madam Baker"

Best Wishes,

kannan
 
Posted by: Danimal* Accepted Answer
10/7/2006 3:30 PM (CST)
Harvest to Home - Frozen Dough You Have To Know

Dough Like Home

Dough Store - Doughnuts, Biscuits, Cookies, Bread Straight from our Baker Fred.

You can never have enough Dough

Dough Ri Me - You could also sell music!

Doughzers

Cold Dough To Go

Freezer Fresh Dough Stores

Doughnotos - hahaha! ;-) I just had to.

"Sub-Zero" the Dough Hero (Maybe you have a mascot super hero area for frozen kids treats.

FrozDough

Frozen Fresh

Dough and More

Refridge-A-Dough

Cold Dough

Dough Done Right

Dough's - Kinda like Wendy's. Dough could be the name of the spokesperson who is a female baker but it also relates directly to the many doughs you froze.

Doughs - Frozen, Ready to Bake

That's about all I have for today. Thanks for a fun topic and good luck. I hope you Rake In The Dough.







 
Posted by: jaaustin Accepted Answer
10/7/2006 8:27 PM (CST)
Blanchard Bakery
Berta's Baked Goods
Homespun Bakery
Smithfield Bakery
Golden Dough
 
Posted by: deni418 Accepted Answer
10/9/2006 4:49 PM (CST)
Corey's Delicious Biscuits
 
Posted by: corey* Author Response
10/9/2006 5:30 PM (CST)
I am not sure what to think about Corey's Delicious Biscuits.

However I do like "Frozen Fresh"
 
Posted by: JudyJudyJudy Member Response
10/10/2006 3:20 PM (CST)
How about "Baker's Dozen" or "Baker's Frozen Dough?"
 
Posted by: browncatfan Accepted Answer
10/12/2006 10:23 AM (CST)
It's Dough-licious!

From Dough to Delicious!

OR SOMETHING WITH A WARMTH/HEARTH FEELING, LIKE:

Homebake

Mrs. Kitchen's

Lovin' from the Oven
 
Posted by: peanutpeanut Accepted Answer
10/15/2006 2:17 PM (CST)
Gourmet Biscuits...when only the best will do


Gourmet Delights....when only the best will do
 
Posted by: sam Accepted Answer
10/16/2006 9:50 AM (CST)
Corey,
Who is the target audience and what is the distribution channel?

Is this going to be sold in the traditional food channel, Gourmet stores or some other avenue?

There are thousands of new products in the traditional grocery channel each year that come and go because they aren't prepared for the challenge of marketing through the supermarket industry. What ever you choose it needs to invoke an emotion of being as good as or better than homemade or as good as grandma makes...

browncatfan is correct in the warmth/hearth feeling.

Take a step back and determine the reason this product is being made in the first place. Someone had a vision of supplying the community with at product that they feel is the best that has ever been and or reminded them of what they used to get or are getting at the breakfast table or at grandma's house...

Somewhere in those thoughts is your answer. Be wary of catchy or too clever of a name that doesn't invoke an emotion of comfort for this food product.

Fresh, Gourmet, Country Oven, Baker, Aroma, Warmth, Delicious, Grandma, Mom, Golden, Flaky, Home, Kitchen...

Mix and match these naming attributes with some of the above answers while thinking about why this product was developed and you may get your name.


Good Luck!
 
Posted by: carrie77 Moderator Response
10/20/2006 11:45 AM (CST)
Hello Everyone,

I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks for participating!
Carrie (Production Editor)
 
Posted by: tomsanders* Member Response
8/7/2007 4:53 PM (CST)
Be advised that your "accepted answers" that include "Dough to Go" for a product name would be in violation of our, (Dough-to-Go, Inc.) registered trademark. You can check this out by going to: http://www.uspto.gov/main/trademarks.htm and clicking on "search" - 1/2 page on right side - and typing in "dough to go." You will see the current status of our trademarks. If you have any questions, have your trademark attorney contact me.

Tom Sanders
tomsanders@dough-to-go.com
800 220-2339
 


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