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Being Valued- Back Of The Business Card!
Posted By: mvp43* on 10/7/2006 1:16 PM (CST) 500 Points
To the best marketing group in the world,

You have all helped me so much with my name/tagline development, so I thought I would send this out for additional feedback on my continuing marketing campaign.

I am getting my business cards ready for my new insurance agency I will be starting in December. I like the idea of putting information on the back of the business card. I feel strong about this because it seems like a good opportunity to use the wasted space to point out some of my differences and enhance my usp, as the #1 insurance agency in a Whole New league....Where YOU are the MVP (Most Valued Person). My business name is MVP Insurance Group and my main focus is on the Most Valued Person, where the "V" symbolizes being valued. The "V" really stands out in my logo and my tagline is "Our Most Valued Person is You". The "V" symbolizes an elated person. I will use the "V" symbol on the back of the card to define what being valued means and some good bullet points of the benefits I will offer.

Looking for a good catch phrase for "being Valued", "Valued",etc..

I thought of of the following:

Definition:
Valued; To Regard Highly; held in great esteem for admirable qualities of an intrinsic nature.

A person's greatest emotional need is to feel appreciated and valued.

Being Valued= YOU matter!

"V" is for Valued

"The Valued Difference" or "The Valued Advantage"
Save up to 37% with First Accident Forgiveness
Free Annual Policy Review Guaranteed
100% Client Satisfaction "Peace of Mind" Guarantee


Just getting things going and was looking for your opinions--- again!!!

Thanks!

Mike

Posted by: mbarber Member Response
10/8/2006 10:51 PM (CST)
Gidday Mike - I'm not sure I would go with an alternative catch phrase given that you already have your by-line in operation.

What I'd like to suggest is that you use the back of your card to expand a little on your business. Almost a mini ad. It might be worded 'Why we think the most valuable person is you...'
Then list 3 points why they are valuable in your eyes. After each point you say a little about how you prove they are valuable to you.

By way of an example, perhaps you could say
'Our continued success is reliant on helping you' with your proof indicator being 'We customise insurance options to fit your existing lifestyle needs'

After you've listed each point and proof indicator, leave them with a call to action: 'By helping you we grow - let us help you today- call...' and restate your phone number
 
Posted by: Levon Member Response
10/8/2006 11:46 PM (CST)
The back of the business card (as well as the front) should be full colour. The web offers color and so should your printed marketing collateral -- it should speak in color.

Last year the University of Auckland MBA students research suggested purple is the most effective colour for print. That could be due to the fact that producing the color purple is the hardest color to produce in Digital Printing -- it is so close to blue - that some print runs come back too blue. Offset is a little easier though -- but you have to do large runs with offset.

Disclaimer (make sure that if you do decide to use purple -- please make sure it compliments your business and the other colors you decide to use in the rest of the card!

My point is color re-enforced with a strong value message - one that you will have to finalize after much debate and consideration. Some options for the back would be the logo quite large then the value statement just below it (e.g. like the http://www.placebrandinggroup.com placer page). A strong brand logo (visual) re-enforced with a message does the trick when it is full color. Sometimes a nice image behind the logo and marketing message (for that layered feel) looks smart!

I have designed a few "call to actions" for the backs of clients business cards -- I have even developed coupons and tools (e.g. like a risk accessment sliding graph for an insurance company) for my client's customers reference. Customers hold on to these cards in their wallets because the card has some utility. Really the imagination is the limit. You might even develop something for the back of your card that no one else has ever proposed before.
 
Posted by: mvp43* Author Response
10/9/2006 8:03 AM (CST)
Levon,

You points are well taken. I tried to go on the placebrandinggroup.com website but it was unavailable. Is there a different domain name. I would like to see a few "call to actions" examples that you talking about. Also, I am in the process of choosing colors as well. I have narrowed it down to either a blue pantone 294/gold 110 or red pantone 7420/gold 110. Looking to go with either blue or red with gold combo. Not sure yet.

mbarber,

I like what you're saying as well. Those are some good points. I was debating whether to state 5 main reasons why I think the Most Valued Person is You or to list some key benefits that are different from my competitors on the back of my business card. I will toss that around and see what resonates the best.

Back to the drawing board.

Thanks for the suggestions!

Mike
 
Posted by: mvp43* Author Response
10/9/2006 10:47 AM (CST)
Okay folks,

Here are other possibilities to put on the back of the business card, based on your suggestions.

Why You are the MVP (Most Valued Person):

You’re special- We customize your policy options to fit your lifestyle
You’re unique- We offer “First Accident Forgiveness”
You have a sense of belonging and purpose- ALWAYS MVP service for Raving Fans!
Your thoughts and ideas count- We provide Protection. Security. Peace of Mind…in a Whole New League.
You want to be valued, respected, and treated with dignity- We’re #1 at treating you like family.

Either going with added benefit bulet points with a definition of what Valued means or going with Why You are the MVP (Most Valued Person).

Just looking to get some conversations going.

Thanks!

Mike
 
Posted by: Frank Hurtte Accepted Answer
10/9/2006 12:56 PM (CST)
Mike
Keep it simple and not too wordy..

You are the Valued:

customize your policy to fit your lifestyle
“First Accident Forgiveness”
You belong
 
Posted by: turqiz Member Response
10/9/2006 3:14 PM (CST)
Hi Mike
I agree with Frank - too much wording tends to throw them off-focus.

If you want a gimmick, you can cover the back side of your card with mirror-like substance (some children's books are printed with it - it's a silver-shining print - a printer will probably have the relevant knowledge how to do it) - with a big or small 'u' or 'U R Valued' printed on it, conveying that the person holding this mirror of a card is that valued person.

another suggestion which is really a textbook choice would be to use the back of the card as a coupon - and offer some special deal or discount, or else, use it to provide important info in your industry, so that the person holding it would want to keep it in his or her purse.

Hope this gives you some food for thought

good luck
 
Posted by: Levon Member Response
10/9/2006 6:10 PM (CST)
Mike,

Sorry for the mistake in the url, correct url is:

www.placemarketinggroup.com

The above reference is a good example of a branding slogan that I designed.

However, for a "call-to-action" -- it has to be customised to your business and more importantly speaks to your client. I think "Call for a Free Quote" -- is not going to cut it in todays competetive insurance market. You need something provative that speaks out and seperates you from the pack, but at the same time give you credibility and a solid reputation which is expected in your insurance services.

Maybe an un-veiling of a new product or service is a good way to use the back of the business card -- almost set up like an ad. If you are offering new services and programs -- the back can change to accomodate these new offerings.
 
Posted by: jillm Member Response
10/9/2006 6:20 PM (CST)
One thought: the company that I used to work for had printed in full-color on the back of our business cards, taking up most of the space on the back with graphics and messaging. The Marketing department got a lot of complaints from sales reps and other customer-facing employees because they could not take notes on the back of their business cards to give to customers and prospects.

So, while you see the back of the business card as "wasted space," I see it as opportunity -- the opportunity to take or make /relevant/ notes for my customers and prospects, while also leaving them with my contact information. How many times have you written on the back of a business card things like "See you at 2 PM on the 10th!" or other notations that are important? Or, do you need to write down part numbers, claim numbers, etc.?

Make the space useful to your customers and prospects... that's what is going to make them keep your business card around.

Thanks... I hope that this helps!
 
Posted by: mvp43* Author Response
10/9/2006 10:26 PM (CST)
Levon,

I cannot open your website. Please let me know if there is another site that I can check this information.

Thanks!

Mike
 
Posted by: Levon Member Response
10/10/2006 3:08 AM (CST)
Mike,

That is because the site is not live yet -- it will go live in a few months -- sorry about the confusion. I was just referring to the branding exercise on the static page and how there is a logo with a slogan beneath it. This example is a branding example though -- I think for your type of business you need more gimick and that is why I strongly suggest a call-to-action for the back of the card.

I think red, blue, white, and gold are very good color combos. Good choice!

-Levon
 
Posted by: mvp43* Author Response
10/10/2006 8:31 AM (CST)
Here it is: I have put the advantages first, then the benefits. Any comments from the gang?

Your Valued Advantage

No Rate Hike! - Save up to 37% with “First Accident Forgiveness”

Never be under/over insured- Free Annual Policy Reviews Guaranteed

Lifestyle customization- Exclusive customized policies to fit your lifestyle

Loyalty Rewards- Gold Star Referral Program

100% Client Satisfaction Guarantee- MVP Signature Service


“A person’s greatest emotional needs are to feel appreciated, valued, and treated with respect.

Thanks,

Mike
 
Posted by: jaaustin Accepted Answer
10/10/2006 12:28 PM (CST)
I like it, but I think the quote is too much. Those are not my greatest emotional needs and I don't think people equate insurance with emotion. Put forth why you are better and leave the quote off. Just my 2 cents.
 
Posted by: mvp43* Author Response
10/10/2006 12:49 PM (CST)
Would this get your attention:

Gold Star Referral Program

“Win $1,000 CASH for telling others about us! Simply tell others to call us for a quote and you’ll receive an instant THANK YOU surprise gift. PLUS, you win an entry into our Drawing held December 1, 2006 for the $1,000 Cash Reward. No limit to the number of entries.”


vs.

Your “Valued” Advantage

Save up to 37% with “First Accident Forgiveness”- No Surcharge!

Free Annual Policy Reviews Guaranteed- Never be under/over insured

Exclusive customized policies to fit your lifestyle- Ready for change

Gold Star Referral Program- Get Rewarded

MVP Signature Service- Personalized follow-up


Thoughts???

Mike
 
Posted by: Goincrazy* Member Response
10/11/2006 4:53 AM (CST)
the thing is with insurance, but i am not seeing any emotional connection here!

All the taglines names suggest one thing: money

It doesnt sound that the insurance company care for my physical well-being

Just an observation, i might be wrong but all the taglines and others put the idea that the owner is more into profit than the safety.

i might be confused

Tq

Goincrazy
 
Posted by: KathySmithFilms* Accepted Answer
10/11/2006 7:38 PM (CST)
Hi Mike, I am really interested in doing this myself...great post!

You've been awarded our elite group status:


"Most Valued Person" Put ivy on each side like you see on winners of film festivals. It gives the winner some pride.

Patron of our elite benefits - Most Valuable Player Club

This is your Gold Card - Priority Service--Valued Customer

Good luck on your create!
Kathy
 
Posted by: mvp43* Author Response
10/11/2006 9:36 PM (CST)
Thank you Kathy!

I'm so elated to be awared elite group status...I feel like an MVP!

Anyhow, thanks for your kind words of encouragement. I appreciate it.

I was thinking of taking the following line out:

Exclusive customized policies to fit your lifestyle
- Ready for Change

and replace it with the following as my first main bullet point:

Protection.Security.Peace of Mind...in a Whole New League.
or just:
Protection.Security.Peace of Mind


With one of the follwing tied into it:

Because who knows what will happen next
Because who knows what will happen down the road
First Things First
We got you covered
Always lookin' out for you
Lookin' out for You
For the "What if's"
Putting you First
You belong on our team
You belong on a winning team
We're always there when you need us

Also, what is the opinion of using either "No Rate Hike" or "No Surcharge" with the First Accident Forgiveness statement.

Please let me know your "valued" opinions!

Thank you all for your help!

Mike
 
Posted by: mvp43* Author Response
10/11/2006 10:38 PM (CST)
Also, we named the back of the business card:

"Valued Advantages"

Does the group feel this resonates okay?

Or what about

"Valued "WOW" Factors

Thoughts on a good headline for the specifics I have mentioned??

Thanks!
 
Posted by: mvp43* Author Response
10/12/2006 6:06 AM (CST)
Okay here it is, hopefully:

Protection.Security. Peace of Mind...in a Whole New league
-Making your life that much safer

Thoughts?
 
Posted by: Levon Accepted Answer
10/12/2006 7:04 PM (CST)
Mike,

I like where you are going with the league bit as it ties-in well with your MVP theme. However, I would consider breaking it up a bit. Maybe bullet:

#1 in:
- Protection
- Security
- Peace of Mind

MVP -Best in league!

I think protection and safety are inter-related.

-Levon
Place Marketing Group
 
Posted by: mvp43* Author Response
10/13/2006 11:14 PM (CST)
Okay,

This is what my consultant is recommending. She has decided to use some metaphors in the mix. Please let me know what you think! I will decide over the weekend and get back to her Monday afternoon.

Thank you!


“Valued Advantages”

Protection. Security. Peace of Mind…in a Whole New League-
Your fortress of safety

Save up to 37% with “First Accident Forgiveness”- No Rate Hike!

Free Annual Policy Reviews Guaranteed- Preparing you for life’s changes

Teenager Safety Driving Programs- Raising Awareness & Saving lives

Gold Star Referral Incentives- Rewarding your Loyalty
 
Posted by: jaaustin Member Response
10/15/2006 10:57 PM (CST)
Fortress of safety sounds a little much. I like the rest.
 
Posted by: KathySmithFilms* Accepted Answer
10/16/2006 5:57 AM (CST)
I changed "fortress to net" & agree w/jaaustin's take
And the winners are in this survey:

“Valued Advantages”

"Protection. Security. Peace of Mind…in a Whole New League-
Your safety net"

Save up to 37% with “First Forgiveness”- No Rate Hike! (I took out the word "accident" cause it sounds like a bad postulate. Make the client ask what is forgiven)

Free Annual Policy Reviews Guaranteed- Preparing you for life’s changes

Teenager Safety Driving Programs- Raising Awareness & Saving lives

Gold Star Referral Incentives- Rewarding Your Loyalty

I also included added ideas from above: "For your protection, security and parent's peace of mind" and last--"Most Valued League of Winners" You!!!
Kathy
 


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