Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Health Insurance Tagline
Posted by Anonymous on
10/17/2006 at 10:18 AM ET
Your ideas for a Health Insurance Ad Campaign tagline will be highly appreciated.
Target market is employers and employees, but it should also double as an awareness campaign for a whole city.
Primary Media to be utilized: Billboards, Print, Radio.
Has to be as short as possible.
1,000 Thanks in advance :)
10/17/2006 at 10:40 AM
Speaking of "short as possible" the information you provided to us, to create such an important component of your marketing strategy, is just not quite enough information to do so.
Help us as much as you can, w/o giving away the store. But, I would guess that you may need to hire a consultant to help you with this.
10/17/2006 at 11:14 AM
Each of the above, in my opinion are not necessarily "taglines" but are more "Subjects" of a particular ad/mark campaign(s).
Taglines, or positioning statements, from what I have learned, need to be more long-term, in scope. "Have it your way"..."you deserve a break today"...made by Elves...with lines such as yours, more closely related to singular campaigns such as; "Where's the Beef"...which faded w/the campaign, but lived on in our hearts.
I found "Piece of Mind" interesting. Why did you choose that over "Peace of Mind"? Just curious, as always.
I can not see the taglines selected above, as long-term, binding statements for any particular brand.
100% Coverage-shouldn't this just get a company to the table, as a part of the standard service?
UR Covered-Well, if I bought your insurance, I had better be covered....etc.
I hope you can gleen through this and pick out all of the positive aspects of my response. I am cheering for you...but, do not see it here.
10/17/2006 at 11:47 AM
With that many messages...why not.
10/18/2006 at 8:10 AM
we cover you like a hospital gown..?
10/18/2006 at 12:52 PM
Your Life Depends On It
10/18/2006 at 2:42 PM
Why....WHY would you want to forget about it when it is done?
Why would you not want to create an ongoing program that builds awareness and loyalty?
It just doesn't make any sense to create a 30 day program of mixed messages that goes away.
If you think the market will pick and choose what they like, as in a salad bar, and leave the rest...you are mistaken. I do not believe you are doing your client any favors by developing a program, that is in essence..."worthless".
But, just like a salad bar, you will select the responses that best suit your layer of thinking, and validate what you wish.
10/20/2006 at 4:44 AM
It's Your Healthy Choice!
Be Healthy, or Be Prepared!
We Wish You Health - But You've Got to be Prepared!
It's your Responsible Choice!
Are you healthy? Great! But...are you prepared in case...?
XXX Insurance -
It's your Responsible Choice!
May all the health insurance money you have to pay - go down the drain...!
May you never ever have to need it...!
But should you need it one day - you'll remember how smart you were.
XXX Insurance - Choose responsibly today!
10/20/2006 at 9:20 AM
Here's the bottom line from my perspective...points or not. You have not provided us with enough information to help you. I have asked for additional information, and you send back what appears to be a program for disaster for your client.
You want to create a 30 day, health-oriented advertising program, for a governmental agency, targeted at employers, employees, rest of city, that is a forgettable campaign, seems to be the bottom line.
That sounds exactly like many governmental information spending programs, around the world.
The general message is be healthy and prepared for ---something---and buy our government-related insurance program.
But, it doesn't matter...really.
The forum still does not know what it is you are trying to achieve. Perhaps you are not clear, as well.
I ask again. Please take your time in responding.
1) What is it you want to communicate to your target audience?
What is the product?
2) What is the service?
3)Why would you want them to begin to act on something (for 30 days), then forget it?
10/23/2006 at 6:37 PM
for peace of mind
BACK TO TOP
Post a Comment
Kill These 12 Content Marketing Software Bugs (It's Not What You ...
by Ernest Nicastro
Five Modes of Persuasion You Need in Your Marketing Campaigns
by Timothy Carter
The Best Resume Format for Marketers
by Ayaz Nanji
50 Horrible Cliches You Need to Stop Writing and Saying Right ...
by Verónica Jarski
Brand Personification: The Ultimate Way to Get to Know Your Brand
by Coralyn Loomis
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with