Know-How Exchange

Ask your question ... sign up today! It's FREE!

Topic: E-Marketing

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

How To Start An Affiliate With Our £high Priced Used Items?

Posted by Anonymous on 10/28/2006 at 6:19 AM ET 500 Points

We've put £millions and 8 years into building our content of quality used items for sale that contain enough information for people to pay big bucks to buy the items unseen. We've got great customer testimonials on our site through selling over 500 £high ticket items through eBay. We now want to build an appropriate affiliate scheme that gets quality appropriate sites embedding our listings in return for a £persale.

We don't want to adversly affect our SEO plans. Our listings do contain strong branding. We also need to understand how an affiliate scheme might interfere with our affinity partnerships. We need it to be country specific.

Whilst we've got great in-house programming abilities - we've got a limited marketing department - and would probably be best suited to working with an agency to assist us. Can anyone advise us on how to start on this exciting journey?

Posted by Clive Fernandes on 10/28/2006 at 9:28 AM Accepted

Dear Rebecca,

You've done the hard part by establishing your content and building your brand/reputation. What will work for you is that this reputation will not only help you in attracting customers but also affiliates to promote your products. As an affiliate myself, I know I would put more effort in promoting an established but still unsaturated product like yours.

The first step would be making a list of the type of websites you think your prospective customers would visit. Remember to make this as specific as possible. You can also use your existing sales data to determine your target market and then figure out what kind of sites they will visit.

Once you have your site list - your next step would be to search for high traffic websites that satisfy your requirements ( would be in your list). You can use Alexa or other website ranking sites to figure out which specific websites have the most traffic in thier field.

Your method of contacting the owners of the website would depend on the actual product you are selling and the type of sites you are targeting as prospective affiliates. If there are a large amount of websites that meet your requirements you can use a well worded email to introduce them to your product etc. If you are looking to be more specific then you can personally contact the owners - email them introducing your product and ask them for a phone number etc if one is not there on the website.

Of course before embarking on getting affiliates for your business you would first have to determine the amount or percentage that you will pay them in terms of $ per sale - A good website detailing your product portfolio and terms is a must.

More information on your product portfolio will help the marketing agency ( if you hire one) to help you out in more detail with the above.

Hope this helps.

Clive Fernandes
Clive Fernandes Consulting
Posted by Clive Fernandes on 10/31/2006 at 5:13 AM Member

I'm glad I could help and I appreciate the support and fact that you actually took the time to read through my
profile.

Clive Fernandes

Top

More on Email Marketing

Email Open and Click-Through Rates: Benchmarks by ... by Ayaz Nanji
Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.
Social Sharing Boosts Email Results [Infographic] by Verónica Maria Jarski
Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put together the following infographic.
Email Opens on Mobile Devices Close to ... by Vahe Habeshian
Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013. As of yearend 2012, 41% of commercial emails were opened on mobile devices (smartphone or tablet), up from 27% a year earlier.
Email Volume Up 5%; Opens Highest on ... by Lenna Garibian
Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services 2012 Q4 email benchmark report, which also found that email open rates were on average highest on Saturdays and Sundays.

See more marketing articles »

The New Email Marketer

As email continues to reign as one of the most profitable and successful marketing channels, today's email marketers are now expanding, embracing and integrating other channels into their email marketing programs. With email strategies often acting as connectors to website, mobile, social, print, and in-store strategies, email has become the hub in driving cross-channel integration.
Take 10: Five Ways to Keep Your B2B Email ...

In just 10 minutes, you'll learn five things you should be doing right now to keep your customer data clean and up-to-date.
Take 10: Triggered Email Messages that Will Make Your ...

In just 10 minutes, you'll learn about three types of triggered messages that you should add to your marketing arsenal.
Trigger Happy: The Next Level of Campaign Automation

Learn how to use campaign automation techniques across your welcome, order confirmation, and other communications programs to significantly lift program response and transaction rates (not to mention dramatically increase revenue). Sponsored by Experian Marketing Services.