Know-How Exchange : Taglines/Names

My name is Tim Keck & I am a retired police chief. I now own Performance Insights (.net) and make a living as an executive coach, speaker, and teambuilding expert.

Our primary teambuilding seminar (and what we're best known for) is called CSI:YOU, where we set up a fake crime scene and turn a company's exec team into Crime Scene Investigators for an afternoon. We have taken this thing international as we license other consultants to use it.

The other big part of our business is coaching - both for leaders and for teams. Our approach is bold but caring and we drive for real results; i.e., not just coaching or training for the sake of coaching or training.

With my background, I understand what it takes to perform under stress when the outcomes are critical and there is little margin for error. I believe it is the courage and candor with which we approach even CEO's that has set us apart and allowed our small business to experience phenomenal growth.

What we need is a tagline that conveys who we are and/or what we do. We were using "Unorthodox, unedited approaches, unleashing performance of heroic proportions" but I fear it is too long and too masculine.

We are about to do a massive website and logo redo and want to add a great tagline to complete the branding process. Any suggestions???

Thank you - Tim Keck