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Tagline For Discount Retail Optical Stores
Posted By: cambridge on 12/6/2006 12:03 PM (CST)	750 Points
I would be grateful for your suggestions for a tagline for a new discount retail optical chain—called Eyeworks Optical—to be based in the Southwestern U.S. The stores will be approximately 3500 to 4000 square feet in size and located in major strip shopping centers. All stores will be full service, including an optometrist and optical lab on premises, and offer one hour service. They will also offer a large selection of eyeglass frames, including many designer names, at prices that are significantly lower than other optical chains. Typical price points for eyeglass frames will be $25 to $70. Contact lenses will be sold at competitive prices, comparable to online purchases. The stores’ hallmarks will be personalized service, glasses prepared in one hour, large selection of frames, low prices and great quality, with satisfaction guaranteed. I have been thinking of taglines along the lines of ‘great glasses for less’ or ‘designer frames for less’, but would be grateful for other suggestions. Thanks for your help with this as well as the other questions I have posted in recent weeks. Everyone on this forum has been incredibly helpful.

Posted by: vic	Accepted Answer
12/6/2006 12:51 PM (CST)
Eyeworks...where the "eyes" have it

Posted by: Barracuda*	Accepted Answer
12/6/2006 2:20 PM (CST)
For a great look

Posted by: JudyJudyJudy	Accepted Answer
12/6/2006 3:33 PM (CST)
Wow, it sounds huge like an Eye-mart or something. Which made me think of these: Accessorize your eyes for less The best place to shop for your eyes

Posted by: peanutpeanut	Accepted Answer
12/6/2006 4:52 PM (CST)
dare to look great great prices, great styles, great service

Posted by: chrisbaker320*	Accepted Answer
12/6/2006 5:54 PM (CST)
Eyeworks Optical: See better.

Posted by: darcy.moen	Accepted Answer
12/6/2006 6:16 PM (CST)
'See' us for Savings Savings you can See. Darcy Moen Customer Loyalty Network

Posted by: KathySmithFilms*	Accepted Answer
12/7/2006 2:02 PM (CST)
Hi Cambridge - Very well done on getting this launched!! E y e w o r k s O p t i c a l - The Eyes Have It Now Smart Vision Choice Express Your Looks Smart Looks Affordable Designs To Go Lookin' Good! Envisioned Beauty Realized Full Service Eye Care Enhance Your Looks Hope this helps in the mix. Kathy

Posted by: cambridge	Author Response
12/7/2006 3:13 PM (CST)
Thanks everyone. These are great suggestions. I would like to emphasize our affordable values and great selection. Several of the taglines above go to this point. I would welcome additional suggestions. Thanks again for all your help.

Posted by: michelletrex	Accepted Answer
12/7/2006 6:10 PM (CST)
Eyeworks Optical Discounts as far as the eye can see Eyeworks Optical Savings as far as the eye can see Eyeworks Optical Sky High Eye Buys Eyeworks Optical The biggest in discount Specks Michelle

Posted by: michelletrex	Accepted Answer
12/7/2006 6:17 PM (CST)
It would have been funnier to be.. Jumbo Optical Discounts as high as an elephant's eye Michelle

Posted by: Jo Masterson	Accepted Answer
12/8/2006 12:39 AM (CST)
Eyeworks Optical I Like: "Designer frames for less" (yours) and "Savings as far as the eye can see" (michelletrex) other ideas: Fast Affordable Frames Fabulous Frames, Fantastic Prices Fast Fabulous Frames Good Luck, Jo

Posted by: KathySmithFilms*	Accepted Answer
12/8/2006 12:23 PM (CST)
pricing taglines additions: Affordable eyecare Save over 50% on eyeglasses Competetive pricing and quality products Eyeglasses for a fraction of the price Alternatives to over-priced eyewear Getting you the most value for your money Our generous opticians match online offers Discounts on any frame Bargain price red carpet treatment

Posted by: Marketing-Riot	Accepted Answer
12/8/2006 8:02 PM (CST)
Seeing Is Believing Great Prices - Style - Service

Posted by: browncatfan	Accepted Answer
12/11/2006 10:00 AM (CST)
Savings and selection--you won't believe your Eyeworks! The best deals in sight. Wait (an hour) and see. Easy on the eyes (and the wallet.) The most affordable way to accessor-eyes! (OUCH, SORRY) Better vision. Better value.

Posted by: DChiefs*	Accepted Answer
12/11/2006 4:03 PM (CST)
Eyeworks Optical - Designer Values. Eyeworks Optical - Designer. Values. Eyeworks Optical - Designer Values. Great Selection. Eyeworks Optical - Values by Design, Designs by Value. Eyeworks Optical - Selective. Designer. Values. Eyeworks Optical - Designer. Deals.

Posted by: proeditor	Accepted Answer
12/13/2006 7:57 AM (CST)
HI Cambridge, It's exciting to see your progress with your new concept. By far, from the suggestions above, I like these the best: The best deals in sight. Savings as far as the eye can see I might add: Selection & Savings: As far as the eye can see (Though it's long, it is very descriptive, and in your previous question, selection was a big differentiator for you). karen

Posted by: proeditor	Accepted Answer
12/13/2006 8:17 AM (CST)
And just thought of these. (no clever puns, but simply spelling out benefits) EyeWorks Optical Style, Savings, Service... Guaranteed EyeWorks Optical Look your best. Save money. EyeWorks Optical See more styles. See more savings. See better styles. See better savings. See better. Your advertising could go on to say some of the things mentioned by others here. It could be something like, "We're working to bring you the best in eyecare with bargain prices and red carpet treatment. [more detail here about features/benefits] Service, selection and savings... as far as the eye can see."

Posted by: Marketing-Riot	Member Response
12/13/2006 9:36 AM (CST)
I guess I'll step out on the ledge and do something totally different - hey - no pushing! Eyeworks Optical Look Good in a Hurry Eyeworks Optical Your Styles. Your Prices. Eyeworks Optical Where Lookin' Good Is Easy

Posted by: Marketing-Riot	Accepted Answer
12/13/2006 9:38 AM (CST)
Eyeworks Optical Keeps You Lookin' Good

Posted by: rjohnni	Accepted Answer
12/14/2006 8:46 AM (CST)
have no idea why your brand name need both Eyeworks & Optical Eyeworks - See More. Save More Eyeworks - Specs for less Eyeworks - Saves. Eyes. Wallets Eyeworks - Style Eyes. Wallet Wise KUDOS

Posted by: Marketing-Riot	Accepted Answer
12/15/2006 1:53 PM (CST)
Eyeworks Optical Quick-Style Labs Eyeworks Optical Appealing to Your Eyes Eyeworks Optical Look No Further

Posted by: browncatfan	Accepted Answer
12/15/2006 3:39 PM (CST)
Excellent point, rjohnni, and good suggestions. They provoked a few more.... Eye Style. Low prices. Wait till you see! Wait till you see the possibilities! The focus is on savings.

Posted by: cambridge	Author Response
12/16/2006 12:33 AM (CST)
Thanks everyone. These are all really great ideas. We're leaning towards some of the more simple and straightforward suggestions, along the lines of "great prices, great styles, great service " or "Style, Savings, Service... Guaranteed", which describe our mission and goals in a few words. Would be grateful on your feedback as to whether this approach is on the right track. Was also wondering if we might be better off replacing the word 'style' with 'selection' to emphasize the large range of eyeglass choices we offer.

Posted by: peanutpeanut	Member Response
12/17/2006 8:38 PM (CST)
style, savings, service...guaranteed...to my mind says it all. straightforward and to the point and that is what it is all about

Posted by: proeditor	Member Response
12/18/2006 9:28 AM (CST)
Hi Cambridge, Glad you like "Style, Savings, Service... Guaranteed." It has stood the test of a few days time with me too. I think "Style" works better than "Selection" because the former is two syllables shorter and makes the line flow a bit better. Also to me, "style" says more than just "selection;" it implies lots of choices in many styles. karen

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