Question

Topic: Student Questions

Sales Strategy For Kingfisher Airlines

Posted by Anonymous on 12/11/2006 at 5:31 AM ET 250 Points
hi all,
i'm doing a project which incorporates what sales planning kingfisher airlines should do in future. i wanna know from you marketing professionals, as how kingfisher airlines can adopt new strategies(sales and promotion straegies) to increase its sales and market share. since KF airlines is associated with value, energitic and youthful etc, please suggest how to attract customers for this, who all can be potential customers and how these customers can b targeted etc.
Thank you,
regards,
Rekha
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RESPONSES

  • Posted on 12/11/2006 at 7:15 AM Accepted
    Hello Rekha

    You could look at the archives, we have dealt with this earlier, I remember. Anyways, I think Kingfisher is doing an excellent job already. They just need to do more of it in the future!

    Kingfisher Airlines has carved a very distinct image for itself. One client of mine said that when he needed a ticket at short notice they went to such great lengths to accommodate him, that he always travels by KF. So this should tell you about their high service standards. KF goes all out to woo their passengers... from the time you get down from your car at the airport. You have the KF guys taking over the luggage, then there's the red carpet treatment at the Boarding Counters, then there's the spacious seats, the gourmet food, the in-flight entertainment...

    It is critical that KF continues to retain these high standards and also exceed them. One startegy that Air Deccan has adopted and that probably KF could do with a twist, is making tickets more easily accessible...at select hi-profile outlets.

    Another sales strategy could be having some lucky offers, like winning a couples' pass to a Kingfisher Event.

    KF could also tie up with a good hotel chain with common brand values to offer a package deal...

    Hope this has been of somehelp to you

    Regards

    Nahida Sunil
  • Posted on 12/11/2006 at 9:54 AM Author
    hi Nahida Sunil,

    ya i checked previously debated stuffs on KF(when i was searching thro google today, and that is how i came to know about this site and registered today).

    i've already thought of 1st and 3rd strategy which you have suggested. but i wanna confim whether i'm going in right path and definitely ur response gave more insights. thank u.

    since it cant fly international till 2010, i've also thought of some kind of tie up with international players so that it can get a share in their customers too(something like getting the customers from Delhi to other destinations in India- from international players thro KF). and also thought of penetrating into tier 2 cities where huge potential can be tapped.

    so again i wanna know from you experts whether these are good strategies that can be tried by KF and if any other strategies come to your minds, please pass on.

    regards
    Rekha
  • Posted by charles.stannard on 12/11/2006 at 10:39 PM Accepted
    Offer Satellite Radio / TV / IPod plug-ins if you want to attract the young hipsters....
  • Posted on 12/11/2006 at 11:55 PM Author
    hi charles,

    KF started live broadcasting during soccer world cup.(if i'm wrong please correct me). it also offer video/audio selection for each passenger. can you please tell me what exactly satellite radio/TV broad casting should be done.
    thank you

    Regards,
    Rekha
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