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Hotel Tagline Help! Located Right Outside City
Posted By: cori.magnotta on 12/13/2006 4:06 PM (CST) 250 Points
Please help! I have to come up with a tagline for my hotels. They are 2 Hilton's, located right next door to each other (sister properties). One hotel is a extended stay hotel and the other is for transient business guests. We are located right outside of a major city. The dilemma is getting people to leave the city and come to us. We are quiet and upscale. Thank you so much!

Posted by: mbarber Accepted Answer
12/13/2006 4:19 PM (CST)
Ahhh yes - hard to say exactly without more information about what the city is and that said, I'd go with something like:

'The leading edge of (X City) hotels'

taking a leaf from the fact that you are on the outer hub of the city and a play on of 'leading edge' being forefront, modern and better

Hope that helps
 
Posted by: charles.stannard Accepted Answer
12/13/2006 5:07 PM (CST)
What are the benefits of being on the edge of the city? What's the draw/attraction? Might be able to play on "Twins" or "Pair"?
 
Posted by: W.M.M.A. Member Response
12/13/2006 5:12 PM (CST)
I'm not convinced a tagline will accomplish your stated goal, to get people to "leave the city" and come to you. That is not what a tagline does.

It may help, as a component of your overall marketing strategy...such as Free Transportation to the business centers, served by the closer hotels.

What other information can you provide to us, that will help us to help you.

Randall
WMMA
 
Posted by: bigstarnow Member Response
12/13/2006 5:16 PM (CST)
A luxurious retreat for business or pleasure without airfare
 
Posted by: D4Demand Member Response
12/13/2006 6:41 PM (CST)
Hilton luxury is closer than you think.
 
Posted by: gangulysanjeev Accepted Answer
12/13/2006 8:04 PM (CST)
1. Take pains to travel to us and GAIN everything else.
2. Who travels to us doesnt want to travel back.
3. Comfort is only few kilometers away.
 
Posted by: Frank Hurtte Member Response
12/13/2006 9:20 PM (CST)
A pair of Hiltons is always better than a full house
 
Posted by: deni418 Accepted Answer
12/13/2006 10:31 PM (CST)
Cut The City Clutter- Head to the Hilton's.
 
Posted by: charles.stannard Member Response
12/13/2006 10:33 PM (CST)
Pairadise
 
Posted by: dmedwards* Accepted Answer
12/14/2006 12:23 AM (CST)
"Fringe of town, Heart of the City"

"Double your accommodation options in our quality city fringe hotels"

"Double the star treatment with no extra travel."
 
Posted by: Jo Masterson Accepted Answer
12/14/2006 12:48 AM (CST)
Hello,
I Like the idea Posted by: mbarber:
'The leading edge of (X City) hotels'
...clever, short, memorable

along the same lines:
Edging out the competition for a quite relaxing stay
Life on the Edge..The Hilton Edge
Stay Sharp... Rest on the Edge
Keep your edge: a restful stay near the city

A Peaceful Retreat from the City
An Elegant Retreat near the City

Good Luck,
Jo
 
Posted by: Marketing-Riot Member Response
12/14/2006 1:46 AM (CST)
What amenities do each hotel offer their guests?

Are there good nightclubs/bars in these hotels?

Live entertainment? Swimming? Other amenities?

What type of restaurants and meals/buffets do the hotels offer? I'm assuming they probably offer wireless internet services / business suites?

Jacuzzis, spa, etc.?
 
Posted by: rjohnni Accepted Answer
12/14/2006 5:36 AM (CST)
Hilton xxxxxxs,
Twice As Nice
 
Posted by: mvr0915* Member Response
12/14/2006 12:03 PM (CST)
I like "fringe of town, heart of the city"
 
Posted by: cori.magnotta Author Response
12/14/2006 12:29 PM (CST)
We don't really have too many ammenities. There is a Restaurant in one of the hotels and free breakfast in the other. We do offer free wi-fi. Thanks so much for all of the suggestions!
 
Posted by: Marketing-Riot Accepted Answer
12/15/2006 12:47 PM (CST)
A Soft Escape From the City

A Cozy Escape From the City

City Lights with Comfy Nights
 
Posted by: pghpromo Member Response
12/19/2006 2:27 AM (CST)
Hello,

I guess I'm a bit confused--If one hotel is extended stay while the other is business transients, it sounds as if few (if any) of your potential guests are living in the city up the road. So I assume you would target the residents of this city who might have a need to put up some business guests (e.g., for conferences, conventions, etc.) or visiting relatives, or who want a "weekend getaway" package.

Also, your description of the amenities suggests these two hotels are like many others I might find along the interstate highway system--not really "resort" or "getaway" material, but more like the mid-economy hotels within the Hilton family.

Finally, I agree with Randall WMMA above that the slogan will not do all the heavy lifting your situation might require.

Now, having said all that, your marketing strategy might need to stress to nearby residents the VALUE of putting up their business/personal guests at your properties. This would be easiest if your hotels actually performed certain ACTIVITIES/SERVICES that would make them attractive alternatives to inner-city hotels.

Frankly, if your value proposition cannot depend on broad or attractive amenities, you might do well to develop a plan of SERVICE and FRIENDLINESS and then promote such. Someone has already mentioned free shuttles. Weekend specials, etc. And so your slogan idea could stress the BENEFITS of these services, as well as location. Or your slogan could create an IMAGE/BRAND in the mind's eye of your audience.

Ooh, going along those lines, here's my two cents:

* Assuming it's a BIG city nearby, you could say simply, "The air just smells fresher out here."

* Another slogan idea: "It's just quieter out here." (Sleep like a baby.)

* In fact, you could develop a series of slogans that positions your pair of properties by differentiating from city hotels, especially if it really is "quieter" or "fresher" where you are located--(and even if you're not really in 'the country.') You could really push this with other slogans in a series, like "Morning comes softly out here," or "We're closer to your destination out here," or "The stars are prettier out here." And, of course, "We're just friendlier out here."

Billboards along the highway might prove useful; airport kiosks and signage; direct mail/calls to large churches or other organizations involved with annual conferences; TV spots, local sponsorship of, say, weather or travel reports on local talk/news radio stations (e.g., "Today's weather report is sponsored by [hotel name]..."

Any of these media venues could use any number of slogans--there doesn't have to be just one.

-- Paul
 


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