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Taglines/Names URGENT - Need Help Fast!

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Marketing Services Firm Name
Posted By: MOSimmons on 12/14/2006 10:14 AM (CST)	250 Points
Our client needs a catchy name for its marketing services firm. The company provides strategic consulting to marketing managers and agencies that want to launch web-based, database-driven marketing programs. Our typical client will uses dimensional mail to drive targets to a personalized URL where they will experience a flash site sprinkled with knowledge about them, their company, pain point, proof points, an offer and call to action. All the while, our client's underlying technology platform tracks clicks on the site, compares them against a set of pre-determined business rules and send real-time email notifications to an assigned sales rep who make a call to the target (sometimes catching the target lingering on his/her personalized site). The client is having good success in B2B, but their name leaves something to be desired. Some keywords: infometric knowledge base lead generation buzz viral marketing dialog relationship builder cold-call enabler In the end, our client helps marketing communications and sales bridge the gap, capture good reponse metrics, CTRs, and determine the ROI on their media spend. We need a sexy name to help us grow their business. Something that means business, they empower marketing by applying manufacturing-type metrics to marketing. No more art for art's sake. These campaigns succeed and have the numbers to prove it. 20% of respondents visit the web, more than 50% click through the entire site, more than 10% of those take the call-to-action. "Wouldn't you like to know who opened your mail piece, went online, and how educated they are about your company or product before you contact them," as our client often says. Names we're currently considering: Conversa...More conversations. Better relationships. Momentiv...Build momentum through creativity. Turnstyle...Know more. Your customers will. Can you think of any others (please provide one-line background story to bolster the name/or tagline)?

Posted by: Marketing-Riot	Member Response
12/14/2006 11:42 AM (CST)
Picasso We've Mastered the Art of Relationships A master painter - high recognition Leonardo Better Knowledge for Better Conversation What didn't he do? He did it all.

Posted by: KathySmithFilms*	Member Response
12/14/2006 11:54 AM (CST)
Hi MOSimmons... Here's some for your think tank: Flows - Success In Organization Destiny - Achieving Results with Creative Tools Compass - Guiding Stellar Pathways Symphony - Sound Business Tools Good luck with your venture. Kathy

Posted by: Jo Masterson	Member Response
12/14/2006 12:53 PM (CST)
Conversa...More conversations. Better relationships. Momentiv...Build momentum through creativity. Turnstyle...Know more. Your customers will. Of these, I prefer Turnstyle because it it easy to spell. More ideas: (I like the metric part of the approach) Buzz Metrics ... Creating leads you can count on Infometric .... Marketing with Measurable results Good Luck, Jo

Posted by: amit	Member Response
12/15/2006 5:29 AM (CST)
You can name the venture as "ROADMAP". It acts as a two pronged arsenal for marketing. 1) As a strategic tool for planning & 2) As a time and data based tool for control

Posted by: amit	Member Response
12/15/2006 5:41 AM (CST)
You can name the venture as " Template-C4I" or "Arsenal-C4I" Command Control Communication Computer & Information This is an combination of the above to achieve results and is a strategic planning and a control tool

Posted by: MOSimmons	Author Response
12/15/2006 9:12 AM (CST)
I'd like to explore the roadmap concept a little further. Moving people through interactive marketing shares some nice analogies to mountain climbing and transportation. Climbing the mountain and reaching the summit. or Moving people from point A to B tend to make sense to me intuitively. Keywords: compass true north metro mart bearing accent longitudinal billets metro map zones station stops etc. Any additional thoughts if we start heading in this direction?

Posted by: Marketing-Riot	Member Response
12/15/2006 12:09 PM (CST)
Taking that focus: Navigation Navigator Summit Meridian Magellan Directional Zero In Guide North Star Conquer Conquistador Captains Coach

Posted by: KathySmithFilms*	Member Response
12/15/2006 12:54 PM (CST)
Hi The compass concept is very workable and covers your type of public; plus you could do some real classy graphics or artwork to tie in your positioning yet not interfere with your main purpose. The words in marketingriot have invented the wheel. the tag explores keeping focus on the top of the mountain which is a major target on your climb, removing barriers. Kathy

Posted by: bigstarnow	Member Response
12/15/2006 12:55 PM (CST)
Metrobuzz buzzones Equatorade

Posted by: Marketing-Riot	Member Response
12/15/2006 1:57 PM (CST)
What if you thought of yourself as the hub in that wheel and pointed out multi-directional to all the areas you attract to the hub?

Posted by: MOSimmons	Author Response
12/15/2006 2:33 PM (CST)
That's an interesting approach Riot. What'd you have in mind?

Posted by: charles.stannard	Member Response
12/15/2006 6:16 PM (CST)
"Elucidate" Lucid Microscope / Magnifying Glass Azimuth (compass idea)

Posted by: charles.stannard	Member Response
12/15/2006 6:18 PM (CST)
Pinpoint Marketing

Posted by: Marketing-Riot	Member Response
12/16/2006 6:57 AM (CST)
You as the center of the compass with info flowing out then in from all directions as you take it all and organize and polish it and send back to appropriate segments in a format specific to them

Posted by: Marketing-Riot	Member Response
12/16/2006 7:01 AM (CST)
I like pinpoint marketing that Mr. Stanndard suggested...where you would disseminate the info to pinpoints on a map of where a company will go with appropriate initiatives Maybe a paper airplane flying through a cross-section of a business dropping data to appropriate areas as it builds the business...leading to a complete cycle Or the homing pigeon bringing info back as you see the business grow in intervals...something graphically depicted like that

Posted by: Marketing-Riot	Accepted Answer
12/16/2006 7:05 AM (CST)
Or take a full piece of data, place it on paper, fold the paper to an airplane and send it where it needs to go where it reopens as it's final product

Posted by: Marketing-Riot	Member Response
12/16/2006 7:51 AM (CST)
A final analogy so I can fulfill my promises to my family today lest I spin around from this chair and find they've all grown up and married :) Portray as the Rainmaker, flying overhead and seeding the clouds which then burst forth with the rains...each drop a particular segment of the effort and the drops fall to fill a lake/sea/container which is the sum total of all the efforts

Posted by: ladams	Member Response
12/16/2006 2:50 PM (CST)
Okay, lots of good ideas here. Building on what is posted already I offer up the following: MarketMap. You'll always know where your business is going. MarketMap. You know where you want to go. We can help you get there. MarketMap. We're with you every step of the way. MarketMap. Where do you want to go? Let us lead the way. Other thoughts not so on point to prior postings but maybe suitable- ComIntel or CommIntel or MarkIntel as names suggest the collection of intelligence that fits what the company does and the tags below clarify to some degree the value proposition. MarkIntel. A better breed of leads. ComIntel. You'll see how well intelligence sells. I hope this was helpful, and best of luck! LA

Posted by: telemoxie	Member Response
12/17/2006 11:11 AM (CST)
As per my previous posts on the subject, I do not like company names which limit your company's scope and potential work. If you were to select a name which very clearly communicated the expertise you described... what happens when that work is completed, and the client wants more marketing work, e.g. boring stuff like sales literature, trade show graphics, etc? The technology you are describing sounds pretty leading edge to me. But what happens when something new is hot? Will you ignore the latest, greatest trends, trapped by your company name? I'm personally considering changing my company name to Krehbiel, Krehbiel & Fitzgerald, since it positions me as a professional firm with the synergy of experts, without locking me into a particular type of work. Save the company descriptions for tag lines and marketing pieces.

Posted by: rjohnni	Member Response
12/18/2006 12:22 AM (CST)
Headway - measure your marketing (name & slogan are promises your client makes to their customers) Involva - involve. measure. improve (the name can also be Involva Marketing Systems) The next one is sexy...as part of the brief KnowMore Marketing Group - No More Abstracts.

Posted by: amit	Member Response
12/18/2006 4:21 AM (CST)
Hi Buddy we seem drifting away from the main objective.I think you stick to a few basic points: 1) If you want to stick to strategy concept then the the other alternative, then "BLUEPRINT" seems to be a good alternative other than "ROADMAP" 2) If you want explore the idea of info hub, go in for "CENTREPOINT" or "NUCLEUS" 3) The journey to excellence concept calls for names like "ODYSSEE" or "VOYAGE" (but this seems some name for a luggage company or a travel company

Posted by: MOSimmons	Author Response
12/19/2006 3:33 PM (CST)
I know you're already curious about the outcome of this discussion :-) We appreciate all the feedback with special thanks to marketingroit for spending way too much time on this and telemoxie who reminded us to stay true to our clients scope and service offer. In the end, your contributions led to a heated brainstorming session. My client keep it's name (Vialuna Group). The new tag line...? You'll have to wait and see when we roll out their new website and identity in Jan. 2007. The riot gets the points for persistence.

Posted by: sitemanager	Member Response
4/5/2007 5:14 PM (CST)
Hi All, Can anyone suggest me a catchy domain name for a website. It will be the name of a web solution firm. A catchy, corporate and very short name is the need friends. A few examples are given below: ---------------------------------------- cherryoneweb perfectblue 352media juretic spartaninternet jumpfly I found this site after a lot of search on the net, please help me create the best possible brand name. I will be thankful to you all. :)

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