Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Coupon Push Or Pull
Posted by Anonymous on
12/15/2006 at 12:29 AM ET
I am wondering if a coupon is considered push or pull marketing. If it is push, how would it be used as such?
My teacher has told our class that coupons are push marketing. Through my understanding they seem to generally be pull marketing since they are generally used to boost sales on mature products that are already well distributed.
12/15/2006 at 12:42 AM
Your definition of "pull" marketing is something different than I know. And unless you misunderstood your teacher, he/she is using some definition I'm not aware of. The classical definition of pull marketing is that which is aimed at enticing the customer to buy the product. Ads, coupons, direct mail, telemarketing...these are pull marketing. Push marketing is aimed at the distributors, retailers, and sales channel and is aimed at getting them to take more product
of end customer sales. You
the product into the channel and then you take actions to get customers to
the product out of the channel. Here's a brief explanation and example:
I hope this helps.
12/15/2006 at 2:28 AM
I can only imagine that in an attempt to "push" a specific product, the coupon is introduced to pull the customer to that particular product. Thus, it would be a push-pull strategy.
12/15/2006 at 8:01 AM
You stated that you made a decision simply due to your research document. Others may think this is dangerous, but I think it is bold, and perhaps not a solid use of decision-making. Just because it is in a book, doesn't make it workable for every person who reads it.
And the more I read your post, the more I believe you are involved with the term: Analysis-Paralysis. You think too much...so you can validate your decisions. Many markting decisions are made due to experience, or just a gut feeling.
IF this is the first time...it won't be perfect...or, close to it. Capture names and contacts...do your schpleel and go home.
BACK TO TOP
Post a Comment
Six Essentials for Good Storytelling—and Great Content ...
by Jennifer Smoldt
2Q16 Email Deliverability Benchmarks
by Ayaz Nanji
The (Marketing) Maven
by Tom Bentley
Six Email Habits That Are Alienating Your Customers
by Tink Taylor
Five Simple but Often Overlooked Ways to Boost Your Email ...
by Meera Kothand
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with