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Help!!! Need Sales Desk Name
Posted By: Brainiac* on 12/18/2006 5:43 AM (CST)	1000 Points
Hi, We at Citibank India have a concept of setting up sales desks at corporates which have their employee salary accounts with us to cross-sell our products. The products to be sold are Personal Loans, Home Loans, Credit Cards etc. and the concept is to make the customer feel that he can get all the possible products under one "Citibank Umbrella". I need to urgently brand these desks,i.e., think of a catchy name for these desks. It could be something as simple as the "Citi Sales Desk" but I need something catchier (and need it fast). So please help!!!!!!!1

Posted by: msumner1*	Member Response
12/18/2006 6:00 AM (CST)
Citibank Solutions Citibank Finance Center

Posted by: samir.datar	Accepted Answer
12/18/2006 6:08 AM (CST)
Citi FinShoppe, Citi FinMart, Citi AllYouNeed

Posted by: Puru Gupta	Accepted Answer
12/18/2006 6:09 AM (CST)
Puneet, I have seen the desks in my previous organizations, and so could related a bit with them. If I understand it correctly, you intend to put kiosks inside the premises of companies, and offer your products to the employees. The first name that came to my mind was "CitiShop", but unfortunately, the name already exists! Am not sure of the rights. Few other suggestions - - CitiStop (version of this IS there already, though) - CitiWorld - MyCiti - Citi-zen You could work on these further, if something connects with you. Hope this helps! Regards Puru

Posted by: BevH*	Member Response
12/18/2006 6:19 AM (CST)
how about these? Money Citi Cash City Finance Citi Citi Freedom Freedom Citi Citi Contacts Citi Choices Citis Citi Sites Good luck Bev

Posted by: adammjw	Accepted Answer
12/18/2006 6:26 AM (CST)
Citi4u Citi Personal Citi&You

Posted by: skoobie99	Member Response
12/18/2006 7:17 AM (CST)
Brainiac, I was thinking "Citi-Complete" relayed the message you want but it doesn't roll-off the tongue the I would like it to. Perhaps you can refine it a bit. Hope this helps, John

Posted by: Marketing-Riot	Member Response
12/18/2006 7:22 AM (CST)
Could use an alternative spelling for Citi Shop and go with Citi Shoppe Some others to keep the ball rolling: Citi Center Citi Money Citi Exchange Citi Bonus Citi Works

Posted by: Marketing-Riot	Member Response
12/18/2006 7:24 AM (CST)
Citi Dollars Citi Cents or Citi Sense

Posted by: Marketing-Riot	Member Response
12/18/2006 7:26 AM (CST)
Citi Source Citi Outlet

Posted by: telemoxie	Member Response
12/18/2006 9:40 AM (CST)
Citi Solution Center (or Centre) Citi Solutions Citi Concierge

Posted by: paca001	Member Response
12/18/2006 10:09 AM (CST)
Citibank Financial Products (and the below are taking the view that 'Citi' is pronounced like 'City') Citi All (sounds like City Hall) Financial Citi MyCiti Desk OurCiti Financial Sales YourCiti Citi World Citi Town

Posted by: Marketing-Riot	Accepted Answer
12/18/2006 10:32 AM (CST)
CitiPod CitiPub CitiStop Citi Money Stop Citi Cash Stop Citi Credit Stop Citi QuickLoan Citi QuickBank

Posted by: KathySmithFilms*	Member Response
12/18/2006 11:36 AM (CST)
I like: Your Citi Citi Route Citi Solutions Citi Portfolio Citi $treamline$ Your Future Citi

Posted by: Puru Gupta	Accepted Answer
12/18/2006 11:43 AM (CST)
Puneet, Another Suggestion - Considering that your intent is to get a larger share of customer's wallet, the offerings should encourage greater loyalty towards the umbrella brand. Something that you could look at: "Simply-Citi" Regards Puru

Posted by: proeditor	Accepted Answer
12/18/2006 4:19 PM (CST)
other ideas: OneCiti Red Umbrella ... your one stop Citi shop (the roof of the kiosk could look like a red umbrella) Easy Citi (I also like Simply-Citi) You're getting a lot of good ideas. Have fun and good luck! karen

Posted by: Rick	Member Response
12/18/2006 6:13 PM (CST)
InnerCiti. Rick

Posted by: charles.stannard	Member Response
12/18/2006 9:40 PM (CST)
SimpliCITI

Posted by: charles.stannard	Member Response
12/18/2006 10:11 PM (CST)
as in simplicity

Posted by: darryl.mayo	Member Response
12/18/2006 11:16 PM (CST)
Citi Skyline. One "Citi" with many products of different shapes and sizes that are above the others.

Posted by: bigstarnow	Member Response
12/19/2006 4:33 PM (CST)
My Citi

Posted by: rjohnni	Member Response
12/20/2006 5:55 AM (CST)
Are you allowed to use the special branding as per the Citi brand Architecture process? So that Citi bank & your new Sales Desk can coexist! As for names, if allowed to use, rather than creating, I'll Borrow from others: Citi Centre One Citi / 1 Citi / 1st Citi Complete Citi I've tried to improvise things that are more Indian, easy to the tongue and not complicated enough for the drop in customer to feel worried about not remembering later. Kudos

Posted by: tdbill	Member Response
12/20/2006 2:47 PM (CST)
Citi zen (like Citizen)

Posted by: Brainiac*	Author Response
12/21/2006 1:56 PM (CST)
All of these are excellent options....especially like the "Simply Citi" one!!! Will wait for a few more before i close this question!!!!!!

Posted by: proeditor	Member Response
12/22/2006 11:14 AM (CST)
CitiCare (or Citi Cares) CitiQuick Citi Choice

Posted by: remramirez	Member Response
12/23/2006 2:56 AM (CST)
Citi Snapshot

Posted by: zonedinn	Member Response
12/27/2006 7:00 PM (CST)
How about... "One Stop - One Citi"

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