Question

Topic: Taglines/Names

Help With Plumbing/heating/cooling Slogan

Posted by Anonymous on 12/21/2006 at 4:31 PM ET 250 Points
I work for a plumbing/heating/cooling residential service company and have been trying to figure out a good slogan for our company to set us apart from the competition. Right now the slogan is just "Family Owned & Operated Since 1968."

Our company is a family company with a focus on providing great service. We focus a lot on keeping the customers happy and providing the best service. The problem is finding a way to communicate that we provide better service than everyone else. Some other benefits we offer to customers is cleanliness of their home, the best warranties in town, the best products, and the best technicians. We are not the cheapest in town but we are the best.

Thanks for the help, oh and the name of the company is Herrmann Plumbing Heating & Air
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RESPONSES

  • Posted on 12/22/2006 at 3:42 AM Accepted
    Herrmann Plumbing Heating & Air

    "WITH YOU IN SUN AND SHOWER"

    "WITH YOU IN IN ALL WEATHERS"

    "YOUR ALL WEATHER FRIEND"

  • Posted by rjohnni on 12/22/2006 at 4:37 AM Accepted
    4 decades. 40 million smiles

    4 decades. 4 million happy families

    Since its a family run company, this kind of a supportive argument of 'we've been around...and we've been providing satisfactory services' has to be communicated. Your name clearly describes what you are, so no need for your tagline to reflect that part.

    I'm kind of certain that this can give you BIGness, and affection

    KUDOS
  • Posted on 12/22/2006 at 12:02 PM Accepted
    Alex

    From your web site it looks like your focused solely on residential. To help you with your tagline, let's think about what the benefit you offer your customers:

    When a customer is looking for Plumbing and HVAC they are probably:

    In an emergency situation and need expert assistance fast.

    Replacing systems and may require expert advice, product and installation.

    You have a couple of possibilities written into your web site:

    "Remarkable Service. Remarkable Craftstmen"
    "Largest Most Respected Name in the Region"

    Other possibilities:

    One Call Gets it All Expert Quality Service

    Your 911 For Plumbing, Heating & A/C

    When You Need it Fast and You Need it Expert

    Don't Delay Call Today

    Where Experts Fix Your Problems

    SOS Service and Installation

  • Posted on 12/22/2006 at 3:37 PM Member
    If you're hoping to get "non-referred" business throughyour tagline, and want the business from those that are hurrying through the yellow pages / online pages while their overflowing toilet is flooding the neighborhood, I would go with a call-to-action approach in the tagline where you let them know you'll meet their immediate needs.

    If you just are looking for a catchy little slogan I might rethink the tagline.
  • Posted by prhyatt on 12/22/2006 at 6:43 PM Accepted
    "We're not comfortable in our home until you're comfortable in yours"

    "Our comfort depends on your comfort"

    "Hermann Plumbing, Heating, and Air: Here when you need us"

    "Keeping TownName comfortable for over 30 years"
  • Posted by charles.stannard on 12/23/2006 at 1:27 AM Accepted
    The Professional Plumber

    Hermann Plumbing, Heating, and Air - Professional, High-Quality, and Affordable.
  • Posted on 12/27/2006 at 4:31 PM Member
    Hermann Plumbing, Heating & A/C
    Specializing in Your Comfort Since 1968

    Hermann Plumbing, Heating & A/C
    Your Comfort is Our Specialty

    Hermann Plumbing, Heating & A/C
    Making You Comfortable Since 1968

    Hermann Plumbing, Heating & A/C
    Experience the Comfort of Experts

    Hermann Plumbing, Heating & A/C
    When You Need an Expert
  • Posted on 1/3/2007 at 10:32 AM Author
    Thanks for all of the responses. I am looking over everything and trying to figure out what would work best. Nothing really jumps off the page to me but I appreciate all of the ideas. I will let you know what we end up uding.
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