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Needed: Tagline For Online Business
Posted By: SilvaFamily1995 on 12/30/2006 7:28 PM (CST) 250 Points
I have opened up an online business called Add A Little Bling. We specialize in making Baby/Children/Adult silk flower hair clips. We will also be selling other items once our website is up and running. Our speciality is that we "add a little bling" to the things we sell or we buy it that way. We need a tagline that will go directly under our business name.

Any ideas are appreciated!!! We can't have our website progress any further without our tagline...so basically we are stuck!!

Thank you for your help

Posted by: charles.stannard Accepted Answer
12/30/2006 10:38 PM (CST)
Who is your target prospect? What are their profiles? I suspect that you'll find the term "bling" does NOT resonate well with them.

I'd take a look at the name of the company first, and seriously consider changing it. There are many alternatives to "bling" that might resonate better with a larger target audience.

Maybe I'm just out of it, but associating "bling" and "hairclips" seems like a stretch.

If you were to talk about your product a little more specifically here, and define your target prospects, I'm sure this group of people could help quite a bit....
 
Posted by: peanutpeanut Accepted Answer
12/31/2006 11:06 AM (CST)
for gifts that are the in thing

for those things that say ting a ling
 
Posted by: SilvaFamily1995 Author Response
12/31/2006 11:56 AM (CST)
To answer to Charles' question, our target market are Women and Mom's right now. I guess I did not explain our product very well. We make hair clips with silk flowers and then add Swarovski crystals (that look like diamonds - bling). We have been selling our clips for over a year and have them in 4 stores. We are finally getting a website together because of the response we have had to our clips. Nobody in our area makes anything like our hair clips in our area.

Bling is a very poplular term used when describing something with sparkle. Maybe it is just a girl thing - which is our target market.

I really appreciate your advice and comments. Thank you for responding so quickly!
 
Posted by: SilvaFamily1995 Author Response
12/31/2006 11:58 AM (CST)
Thank you for the above taglines...they are great!! I will forward them to my sister - who is my business partner. Thank you for responding, I really appreciate your suggestions.
 
Posted by: SilvaFamily1995 Author Response
12/31/2006 5:55 PM (CST)
Just a little more information, we are also selling "bling" pacifiers - pacifiers covered in Swarovski crystals, high end diaper bags, blankets, Tees with Swarovski crystals, etc. Most of our items are accented with the crystals - that's where we came up with Add A Little Bling.
 
Posted by: charles.stannard Member Response
1/1/2007 12:51 AM (CST)
Thanks for the clarification.

"And give it some zing."

"Make it sparkling"
 
Posted by: zonedinn Accepted Answer
1/1/2007 1:04 PM (CST)
Add a Little Bling...
You Ain't Got a Thing if You Ain't Got Some Bling
 
Posted by: zonedinn Member Response
1/1/2007 2:35 PM (CST)
Too Close to Ella's Lyrics?
 
Posted by: mgoodman Accepted Answer
1/1/2007 7:07 PM (CST)
I'm a little confused. What are you trying to accomplish with the tagline? Why do you "need a tagline that will go right under your business name?" Is it because you're afraid your business name isn't the right one or doesn't communicate your positioning very well?

Usually we like to start the creative process by understanding the objective. In this case, it isn't clear what that is. What will be different when you have a tagline? Will people suddenly find your website? Get more involved in your product line?

Try it this way: How will you know if we come up with the right tagline? What criteria will you use to evaluate the alternatives? What would the tagline have to say in order to be right for you?
 
Posted by: SilvaFamily1995 Author Response
1/1/2007 7:52 PM (CST)
I am not sure that we need a tagline at all. Our website designer asked us if we would like to use one. For about 2 weeks now we have been looking at other websites and it seems that they all have taglines. We can't proceed with our website until we make a decision.

I definately like the name of our business and I think it is perfect for what we are selling.

I am looking for a tagline that just adds a little to our name and flows well. I am not sure of what the tagline should say but it needs to go along with the our business name.

So far from the responses we liked:

For gifts that are the in thing.

This is all so new to my business partner and I. I appreciate your questions and responses.
 
Posted by: sdsondhi Accepted Answer
1/1/2007 11:04 PM (CST)
the return of flower power..

add color to the black...

black and streaks are out...use a different colour and style...bling is in...

for women who have their hands full
a way to make their look glitzy and colorful...

bling for everything...

Add a little glitz to your life..

so even the most plain items become fashionable..

adding pizzazz to the same old jazz..

basically anything that stresses the face-lift being given to ordinary items so as to make it applicable to women in every cadre...
 
Posted by: sdsondhi Member Response
1/1/2007 11:13 PM (CST)
personally the tagline will be a good add-on to ur website and will allow a correlation to form between that and ur company's lapel...

in clothes or fashion..taglines are the true eye catchers because they're short associative prompts which even an absent minded person can refer to if they forget the name of the brand..

like Raymonds here is renown for it's suits and blazers and has a very catchy tagline of "The complete man" which they use everywhere...another way to get people to ur site/shop would be a simple ad with the tagline and the web/local shop address...

generates interest so that people visit ur site/shop...i think the tagline is optional but adds immense brand power...

the trouble may seem a lot to go through but for long-term businesses and a wider spread it helps because it improves the impact of the product.

Need not be correlated..

like L'oreal or Garnier one of them advertises a slightly higher priced cosmetic range with new features by saying "Because....you're worth it"

so i feel the tagline is a definite brand enhancer..being in a very competitive makret...

reminder: do ensure that it enhances ur brand image but doesn't take it over...people should remember ur brand..
 
Posted by: sdsondhi Member Response
1/1/2007 11:18 PM (CST)
is the site being referred to Pretty me bead designs??
first result on google so sorry if it isn't but as an online business ensure u overtake it in search engine priority...
the Search engine Marketing section can help on that...

All the best..
 
Posted by: sdsondhi Member Response
1/1/2007 11:21 PM (CST)
also check the branding segment for articles on this topic..

all the best and god bless in ur new business venture..
 
Posted by: Marketing-Riot Accepted Answer
1/2/2007 4:34 AM (CST)
Add a Little Bling
Accessories to Bling Home

Add a Little Bling
Accessories to Bling-a-Long

Add a Little Bling
Bling-a-Long Accessories

Add a Little Bling
We Bling Accessories to Life
 
Posted by: vic Accepted Answer
1/2/2007 8:07 AM (CST)
"IT'S YOUR TIME TO SHINE"
 
Posted by: shelleywearinc Accepted Answer
1/2/2007 9:22 AM (CST)
Hi there. this is an interesting topic to me, as I have worked with Swarovski crystals; hand-making t-shirts and accessories for women for many years. I have some ideas for a tag line, and yes, I do think a tag line is a great way to get across your concept of what you are selling to the general public. Here are some of my ideas:
Add a little Bling...for the glitzy girl in all of us (I really like this one)
Add a little Bling...unique accessories for mother and child
Add a little Bling...unique embellished accessories
Add a little Bling...stand out in the crowd
Add a little Bling...we make you sparkle and shine
Add a little Bling...because we love to sparkle and shine
Add a little Bling...add a little glitz to your life

Good luck, and keep up the good work! I wish you much success, Shelley
 
Posted by: SilvaFamily1995 Author Response
1/2/2007 12:13 PM (CST)
Thank you so much to all of you who just responded. Your advice is incredible and very much appreciated!! I am going to forward it to my business partner. I too think you are right about the importance of a tagline.

Again, I am overwhelmed with the support I have received from all of you. Thank you all so much!!
 
Posted by: Frank Hurtte Accepted Answer
1/2/2007 11:06 PM (CST)
Add a little Bling...Bring some Bling into your life..
 
Posted by: rjohnni Accepted Answer
1/5/2007 10:40 AM (CST)
Blings are Forever

keep on blinging

Bling is in
 
Posted by: Tony Wanless Accepted Answer
1/5/2007 11:00 PM (CST)
Seems to me your website name -- Add a Little Bling -- is already the beginning of a tagline.

It only needs completion of the thought.
Such as

Title: Add a little bling
Tagline: When (something) isn't enough.

Tony Wanless
 
Posted by: SilvaFamily1995 Author Response
1/6/2007 5:07 PM (CST)
I am overwhelmed with all of the good advice I have received. Thanks to all of you for all of your suggestions and advice. My partner and I are going to be going over all of the information that we have received and hopefully make a decision by Monday. Sorry I have been out of town for a few days and without a computer!! I really appreciate all of your time and effort to help us with our tagline and business suggestions!!
 
Posted by: SilvaFamily1995 Author Response
1/6/2007 5:08 PM (CST)
I am overwhelmed with all of the good advice I have received. Thanks to all of you for all of your suggestions and advice. My partner and I are going to be going over all of the information that we have received and hopefully make a decision by Monday. Sorry I have been out of town for a few days and without a computer!! I really appreciate all of your time and effort to help us with our tagline and business suggestions!!
 
Posted by: Kamran Accepted Answer
1/8/2007 1:53 AM (CST)
I do not have any idea about Blings (have never seen one in my life), so cannot say anything about a tagline.

But from a promotional point of view, the tagline must be small (one liner - 2 to 4 words tops, so it can be everywhere - cards, banners, letterheads etc) and differentiate your company. So a question, why would people want to buy blings? what difference does it make in their lives - fashion statement etc?

so my suggestion, why not ask some of your customers, why they are buying your products. it will give you ideas for a great tagline and at the same time, you will have a better idea of what customers want (feedback is always good)

Regards
 
Posted by: greg Accepted Answer
1/8/2007 5:00 AM (CST)
How about 'Hair Flair'

[email address deleted by staff]
 
Posted by: tfbrink Accepted Answer
1/10/2007 11:05 AM (CST)
I agree that a tag line is necessary. It helps to correlate your company and what you offer to your target market, which is, as you stated, mainly females. I would try and make your tag line more "feminine" and appealing to women.

What are some words that you like that correlate to your business? For me "shine" really stangs out. To me that is what bling is...

Add A Little Bling... And Your Life will Shine
Add A Little Bling... We Help You Shine
Add A Little Bling... The Rest will Work Itself Out
Add A Little Bling... Life's Little Treasures

We "Add A Little Bling" and you do the rest
 
Posted by: bigstarnow Accepted Answer
1/12/2007 5:49 PM (CST)
Live a little...Add a little bling.

Add A Little Bling
and outshine the rest

Add A Little Bling
It's never too early to start.

Add A Little Bling
It's new. It's hot. It's the in thing.
 
Posted by: carrie77 Moderator Response
1/15/2007 6:33 AM (CST)
Hi Everyone,

I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks for participating!
Carrie (Production Editor)
 


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