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I Need A Catchy Slogan For Pet Tear Stain Remover
Posted By: laburns1* on 1/15/2007 4:10 PM (CST) 500 Points
I'm looking for a catchy tagline for my company's product. Our company is named "Eye Envy" and it's a tear stain remover for dogs and cats. Any ideas would be great.

The last slogan we used was:
"The only thing you have to fear, is tear itself"

Our product is safe, simple and effective. Maybe a play on Envy??

Posted by: dforbes* Accepted Answer
1/15/2007 6:53 PM (CST)
"When there isn't a dry eye in sight"

"For the emotional moments in your pets life"
 
Posted by: mgoodman Accepted Answer
1/15/2007 6:55 PM (CST)
Who is your primary target audience? Where do they live? What benefit do they need/want that they're not getting today? What is your benefit positioning promise?

It's really difficult to come up with a slogan if we don't understand what you're trying to communicate. Why did you stop using the last slogan? What would the new slogan have to have to be better than the old one?

Think about how you'll decide which of our suggestions you'll use. If you can tell us the criteria for picking a winner, we'll be able to come up with much better suggestions.
 
Posted by: peanutpeanut Accepted Answer
1/15/2007 7:21 PM (CST)
removing those nasty stains
 
Posted by: peanutpeanut Member Response
1/15/2007 7:24 PM (CST)
getting rid of ugly stains, safe, easy, reliable
 
Posted by: laburns1* Author Response
1/15/2007 8:59 PM (CST)
My target audience is pet lovers typically with small, frou-frou dogs, high maintenance, love to dress them, don't mind spending any amount of money on them. The animals tear and under their eyes forms a nasty red stain (low grade bacteria infection). Our product safely removes the stain.

Target audience is mostly west coast and east coast. Midwest, typically have bigger dogs.

I have no issues using our last slogan, I just thought something new would be great to use.
 
Posted by: charles.stannard Accepted Answer
1/15/2007 10:02 PM (CST)
You'd tear (cry) too if you had that stain.

For Tears of Joy

Don't fear the tear.
 
Posted by: shghosh Accepted Answer
1/15/2007 11:47 PM (CST)
PetLifeLine - Tears will be there, the stain wont.
PetEnvy-Glam Tear Stain Remover.Conceal & Care.
I..N..V..Fear the tear, not the stain.
 
Posted by: KathySmithFilms* Accepted Answer
1/16/2007 4:55 AM (CST)
Hi laburns1,

Eye Envy - Tears of Joy
Eye Envy - Safe & No More Stains
Eye Envy - Vet Recommended Stain Remover
Eye Envy - Pure Tears Only - Fur Unstained
Eye Envy - Pet's Eye Beauty - Fur a Youthful Look
Eye Envy - For Your Pet Only - Exclusive Stain Remover
Eye Envy - Purrfect Eyes - No Ruff Around the Edges... (couldn't resist :-)

Good luck with your new campaign!
Kathy
 
Posted by: stevea Accepted Answer
1/16/2007 5:03 AM (CST)
Hi Laburns1

Or whatever you really are called. Please bulk out your Biography so that we can help you better and treat you like a person! See Chris’s offer to get points for letting is “know who you are”:

http://www.marketingprofs.com/ea/qst_question.asp?qstID=16237#106704

I thoroughly understand the problem of “tear stains” having had the good fortune to own a white boxer which lacked the often fatal genetic problems associated with white boxers, but she did have the most amazing tear stains.

Now the problem was, should we do what we thought looked “Beautiful” or should we cope with what she thought was “Appropriate” She had a wonderful way of translating what was “Inappropriate” by attempting to surgically remove my hand, despite being the biggest sweetie in the pack.

So I guesses that when you are even applying your idea to “Froufrou” dogs, you have to bear in mind that they have a wild heart.

Think about how you can make your “Tear Stain Drops” acceptable to the dog. The owners will follow. We would have!

Best wishes

Steve Alker

Unimax Solutions


 
Posted by: dsteiner* Accepted Answer
1/16/2007 9:07 AM (CST)
eye envy-give your pet a facelift
eye envy-because you care about your pet
eye envy- because they're worth it
 
Posted by: Tracey Accepted Answer
1/16/2007 10:42 AM (CST)
Gentle and safe
For pampered pets who deserve the best
 
Posted by: michael Accepted Answer
1/16/2007 3:48 PM (CST)
Wipe away the weep.


It's stupid but I just had to post it.

Michael
 
Posted by: bigstarnow Accepted Answer
1/16/2007 6:06 PM (CST)
Better than botox

for those embarrassing tear stains

Fifi wouldn't be caught dead with those eyes

the envy of the canine elite
 
Posted by: mcsten Accepted Answer
1/17/2007 11:57 AM (CST)
Why are you changing your slogan? any insight on why it's not working?

just for kicks:

"caught in the moment? tears shouldn't be permanent"
 
Posted by: FashionExpert Accepted Answer
1/17/2007 9:34 PM (CST)
Turn ewey gooey eyes into eye envy? I dont know just gave it a shot :)
 
Posted by: rjohnni Accepted Answer
1/18/2007 2:48 AM (CST)
Fear No Tear.

Now Tears are good.

happy dogs. happy tears.

Tears are fine. Stains aren't.
 
Posted by: Ketan* Accepted Answer
1/18/2007 2:51 PM (CST)
I suck at creative, I would approach this from a behavioral perspective. What are the buyers' Wants. How can you appeal to them.

Have you ever analyzed the demographics of your audience?
Some Assumptions:
Ideal customers of Eye Envy would have the following characteristics:

Dog Owners (types?)
Income level (Mid to upper)
More Women than Men
Age: 25-45
Out of curiosity do you know the psychometric profiles of our customers. if you did you could do an session around key messages for your audience. then come up with the elements that would influence them.

With the caveat that I suck at this here is my attempt:

Something visual with a clown holding his dog in full makeup
Below is the picture of the same person in street clothes holding the same dog. The dogs eye stains are removed and the dog has the product in its mouth.

Pets are a reflection of their owners.
Stop clowning around and remove the stains.
 
Posted by: michelletrex Accepted Answer
1/18/2007 9:46 PM (CST)
Shed a tear? - Eye Envy is here
Eye envy - For the tracks of their tears
Eye Envy - No fears for tears
Eye Envy - Wipe those tears away
Shed those tears with Eye Envy
Tears go bye - Eye Envy

Michelle
 
Posted by: Marketing-Riot Accepted Answer
1/18/2007 11:48 PM (CST)
If you don't mind a suggestion about the actual product name, Eye Envy, I would suggest changing it to something more descriptive of your product. Identify the problem and offer the solution in the name as well as the product itself.

Clear Tears
Pet Tear Stain Remover

Tear Stain Away
Removes Unsightly Tear Stains

Donna
Marketing Riot
 
Posted by: Marketing-Riot Member Response
1/18/2007 11:49 PM (CST)
Afterthought:

Clear-a-Tear
Easy Tear Stain Removal

Donna
Marketing Riot
 
Posted by: Jo Masterson Accepted Answer
1/26/2007 4:32 PM (CST)
For beautiful puppy dog eyes
The eyes have it
Tear Clear Eyes
No Stain, No Pain

Good Luck,
Jo
 
Posted by: info Accepted Answer
1/27/2007 8:24 PM (CST)
I'm in agreement with "Tears of Joy" and "Fear no Tear".
Tear stains be gone. Shed those tearstains.

Eye Envy -...those tear-free eyes! (my favorite)
Eye Envy - Stains be gone!
Shed the Tear-stains with Eye Envy
Eye Envy - Tear stains no more.
Get Clear Eyes they'll Envy with Eye Envy
Eye Envy - How simply the stains were gone.

I'm launching a pet magazine online this Spring (which already has a huge readership of dog/cat/pet lovers). You should come check it out. I currently allow contest prize donations in trade for advertising. Just click on the logo on our home page to go to more information, or fill out the contact form on the page. www.DogueMag.com We have a huge following and the magazine hasn't even launched yet. Our readers are definitely your target audience.
Thank you!
Nancy c/o Dogue
 
Posted by: proeditor Accepted Answer
2/1/2007 2:22 PM (CST)
When my doggie got stains, I hated the way it marred her otherwise perfect face, so with that in mind:

Eye Envy
...Beauty for your little beast

...No beast, just beauty

...no more beastly tear stains

...the stain remover that perfect pets prefer

...restore your pet's perfection

...for the whites under their eyes

...beauty to behold

...who's the cutest pet of them all?

...No more stains. Beauty reigns.

karen
 
Posted by: carrie77 Moderator Response
2/3/2007 6:36 AM (CST)
Hi Everyone,

I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks for participating!
Carrie (Production Editor)
 


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