Question

Topic: Strategy

Taxonomy/structure Of The Marketing Industry

Posted by Anonymous on 250 Points
Hi

Can anyone please provide a taxonomy of the various types of activities and professions that make up the marketing industry. Definitions of each component would also be helpful.

Examples of the types of components I would like to see included are marketing strategy, marketing communications, promotions, advertising, PR, copywriting, value propositions, positioning etc.

Many thanks

Max
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