Know-How Exchange : Taglines/Names

Some quick ideas (will think on this more though):

Transforming minds, healing hearts

Guiding transformation through collaboration
(something shorter than collaboration is needed, I think)

Transforming lives: every age, every one

My firm works exclusively with health and wellness businesses.

You said in your post that you work for insurance agencies, courts, and lawyers as well as the public.

Which is your *primary* target? Consumers or these organizations? Your key marketing message (something businesses often try to capture in their tagline) would vary depending on who your primary target is.

And, why do you think you need a tagline? Is your firm currently not attracting enough of the right clients?

If not, a tagline's probably not the answer. It's usually very difficult to attribute business growth to a tagline.

Business growth for counseling practices usually occurs as a result of marketing strategies based on word-of-mouth, referral and credibility-enhancing visibility. While it's usually considered unethical to ask counseling patients/clients for referrals, you can certainly seek referrals from sources like attorneys, insurance carriers, etc.

In many states licensed counseling practices are banned from engaging in many traditional marketing practices - don't know if this applies to you or not. But public speaking on general topics of interest which display your special interests/expertise is virtually always acceptable and is an excellent way of increasing your visibility and credibility.

For example, you could talk about the process of performing a psych evaluation to a group of trial lawyers.

Feel free to e-mail me if you need a sounding-board. We've also got a free weekly newsletter with business advice that might be helpful to you - check our website to subscribe.

Good luck,

Leslie Nolen
The Radial Group
Business expertise for the wellness industry