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Catchy Tagline For Psychology Practice
Posted By: tricitypsy on 1/16/2007 1:09 PM (CST) 500 Points
We are a group of psychologists, providing a full range of counselling and assessment through the lifespan- children, adults seniors couples etc. We work for public, insurance agencies, courts, lawyers.

Focus on wellbeing and health, many campaigns have focused recently on the mind/body health connection.
Whilst encompassing these concepts we are looking for a catchy short tagline.

If you are not experiencing good mental emotional health , physical health can often suffer. Living life the way you want to rather than letting life drag you down. Understanding why we react to stress the way we do.


Any ideas----------Kathy

Posted by: NuCoPro Member Response
1/16/2007 1:24 PM (CST)
Guiding you to a better life

Easing life's journey

Inner peace; better health
 
Posted by: tricitypsy Author Response
1/16/2007 1:34 PM (CST)
the primary focus is on wellbeing and health---solutions focused

I also like the idea of concepts along the lines of e.g.

change, growth, transformation

kathy
 
Posted by: NuCoPro Member Response
1/16/2007 1:55 PM (CST)
Kathy,

I wasn't sure if you were indicating I "missed the mark", or if you were just providing some more information to work with.
 
Posted by: tricitypsy Author Response
1/16/2007 2:14 PM (CST)
A bit of both I suppose, the concept "guiding you to a better life" has elements... but sounds a bit too "spiritual" or holier than though... psychologists work together with the client to help them find the answers , or solve their difficulties..
Easing life's journey sounds a bit too much of struggling with a illness and again a bit too religious sounding.

Inner peace, better health ...

Peace of mind, better health better ---I like the mind connection...

I threw in the 'change" think as It embodies the directions I have been thinking
 
Posted by: NuCoPro Accepted Answer
1/16/2007 2:27 PM (CST)
Helping you change your mind :)

Minding your well being

Hopefully, my colleagues will jump in soon with more ideas. They just aren't coming to me right now.
 
Posted by: tdbill Member Response
1/16/2007 2:50 PM (CST)
Overall Health Through Piece of Mind

Changing Your Mind Over Matter

Finding the Answers to Minding Your Health
 
Posted by: callyway Accepted Answer
1/16/2007 2:56 PM (CST)
Some quick ideas (will think on this more though):

Transforming minds, healing hearts

Guiding transformation through collaboration
(something shorter than collaboration is needed, I think)

Transforming lives: every age, every one
 
Posted by: tricitypsy Author Response
1/16/2007 3:28 PM (CST)
I like some of the ways this is going;

Transforming minds ,healing hearts... the healing hearts sounds a bit too smushy

I like this direction Transforming lives, every age every one....

Helping you change your mind is great but has been overdone
minding your wellbeing good too.

The transformation through collaboration.. collaboration.. too cumbersome another word maybe
 
Posted by: peanutpeanut Member Response
1/16/2007 4:16 PM (CST)
helping you achieve inner peace

leading the path of transformation

guiding you on the path of transformation
 
Posted by: bigstarnow Member Response
1/16/2007 6:01 PM (CST)
Working toward your light bulb moment

Working towards revelations

Helping you see yourself as you should...happy

See yourself happy

(I chose working because my experience with my therapist is lots and lots of work)
 
Posted by: The Radial Group Accepted Answer
1/16/2007 10:45 PM (CST)
My firm works exclusively with health and wellness businesses.

You said in your post that you work for insurance agencies, courts, and lawyers as well as the public.

Which is your *primary* target? Consumers or these organizations? Your key marketing message (something businesses often try to capture in their tagline) would vary depending on who your primary target is.

And, why do you think you need a tagline? Is your firm currently not attracting enough of the right clients?

If not, a tagline's probably not the answer. It's usually very difficult to attribute business growth to a tagline.

Business growth for counseling practices usually occurs as a result of marketing strategies based on word-of-mouth, referral and credibility-enhancing visibility. While it's usually considered unethical to ask counseling patients/clients for referrals, you can certainly seek referrals from sources like attorneys, insurance carriers, etc.

In many states licensed counseling practices are banned from engaging in many traditional marketing practices - don't know if this applies to you or not. But public speaking on general topics of interest which display your special interests/expertise is virtually always acceptable and is an excellent way of increasing your visibility and credibility.

For example, you could talk about the process of performing a psych evaluation to a group of trial lawyers.

Feel free to e-mail me if you need a sounding-board. We've also got a free weekly newsletter with business advice that might be helpful to you - check our website to subscribe.

Good luck,

Leslie Nolen
The Radial Group
Business expertise for the wellness industry
 
Posted by: shghosh Member Response
1/17/2007 12:21 AM (CST)
B'coz being healthy is actually a state of mind.
Transforming the mind holistically.The body will follow.
Therapeutic Psychology through mind-body equilibrium
Seeking equilibrium in LivingnLoving.
Health defines destiny. More so for mental health.
 
Posted by: KathySmithFilms* Member Response
1/17/2007 2:39 AM (CST)
It's so tough to come up with a tag line not knowing the product or service you perform. What are some of the good results your practice has turned out over the years. From true success of happy clients we may be able to help tag your busness for your professional list of referrals that could accommodate them wanting to refer since you do get results. I recommend working with leslie who has helped invent the wheel and knows how to keep the cycle on a pro level. I see the definition of psychology as study of the soul (psyche), so I am unable to honestly come up with a tag that covers that definition for you.

I would look over the strat plan to see what step needs to be added that was omitted which is where the above group can help on consulting this the right way.
 
Posted by: bigstarnow Member Response
1/17/2007 12:29 PM (CST)
Putting your mind at ease and your health first
 
Posted by: Frank Hurtte Member Response
1/17/2007 12:52 PM (CST)
Change, Grow, Think
 
Posted by: tricitypsy Author Response
1/17/2007 1:08 PM (CST)
Thanks for the many helpful comments.
My reason of developing a tagline is not to stimulate more referrals.

Building an awareness within the community through further developing our identity is where I am going with this.

Marketing for psychologists is a bit of a dirty word. An awareness of psychology as a profession and the services that are provided is a growing niche/// need ( which in my own little corner of the world I am trying to contribute too)! Not so long ago Chiropractors were quite invisible not so anymore.
Even so we have developed a website which is a growing source for referrals within the 20- 45 year old sector. We have learned not to market through newspapers, have developed a psychoeducational newsletter which is available both in print and in electronic form and produced 6 -8 times a year. Always receptive to learn and find new ways to bring in buisness, we do not want to becoame stale.

The reason for looking for ideas for a tagline, is to find something that provides a " connection"( in peoples heads) to us. A branding further development I suppose. APA coined, Helping you to help yourselves.

What make us different from our competitors? Our attention to service- our group is not too big not too small. We feel we go the extra mile, we get results, we have built a comfortable friendly environment a place of safety. We choose only the most skilled communicators as therapists because building relationships and trust is the foundation of a successful therapeutic partnership.

We work on creating a presence in the community, through free presentations, interviews, school events.
 
Posted by: KathySmithFilms* Member Response
1/17/2007 2:05 PM (CST)
Thank you for your response. Marketing for psychologists is a bit of a dirty word.

Here is one doctor that is turning it around and into more of a right direction whose tag line is "find the cause, fix the problem"
http://www.blockcenter.com/

I recommend moving the core competancy more in the direction of giving proper nutrition and a vitamin program, which is what has made the chiropractic field shine with marketing as well. (No mass marketing of meds for profit or false labels...) The fact that you are dealing with those that do care and get results then I recommend the tag line:

"Lead happier lives competently"
"Learn to have self determinism"
"Guiding you to successful results"

That's my humble humanitarian take.
 
Posted by: rjohnni Member Response
1/18/2007 2:10 AM (CST)
Mind. Sound. Body

And live happily everafter.

Clear Minds. Better Lives
 
Posted by: Ghost Writer Member Response
1/18/2007 10:53 AM (CST)
Perhaps something based on what most of your clients are likely hoping for:


Smith Psychology Clinic
'Helping You Find Answers'
 
Posted by: plarson* Member Response
1/18/2007 11:31 AM (CST)
The Bridge to Vitality

Vital Signs point to Us

Helping your Change become Spiritual Cash

Planting the Seed of Health

Giving you Peace of Mind

Feel Better - Much Better.

Making Life Easier.

Taking the Aches out of Life's Caches

Helping your Body calm your Mind.
 
Posted by: KathySmithFilms* Accepted Answer
1/18/2007 6:29 PM (CST)
I mailed you a DVD to help you. Thanks for your response.
Kathy Smith
 


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