Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Catchy Tagline For Psychology Practice
Posted by Anonymous on
1/16/2007 at 2:09 PM ET
We are a group of psychologists, providing a full range of counselling and assessment through the lifespan- children, adults seniors couples etc. We work for public, insurance agencies, courts, lawyers.
Focus on wellbeing and health, many campaigns have focused recently on the mind/body health connection.
Whilst encompassing these concepts we are looking for a catchy short tagline.
If you are not experiencing good mental emotional health , physical health can often suffer. Living life the way you want to rather than letting life drag you down. Understanding why we react to stress the way we do.
1/16/2007 at 2:24 PM
Guiding you to a better life
Easing life's journey
Inner peace; better health
1/16/2007 at 2:34 PM
the primary focus is on wellbeing and health---solutions focused
I also like the idea of concepts along the lines of e.g.
change, growth, transformation
1/16/2007 at 2:55 PM
I wasn't sure if you were indicating I "missed the mark", or if you were just providing some more information to work with.
1/16/2007 at 3:14 PM
A bit of both I suppose, the concept "guiding you to a better life" has elements... but sounds a bit too "spiritual" or holier than though... psychologists work together with the client to help them find the answers , or solve their difficulties..
Easing life's journey sounds a bit too much of struggling with a illness and again a bit too religious sounding.
Inner peace, better health ...
Peace of mind, better health better ---I like the mind connection...
I threw in the 'change" think as It embodies the directions I have been thinking
1/16/2007 at 3:27 PM
Helping you change your mind :)
Minding your well being
Hopefully, my colleagues will jump in soon with more ideas. They just aren't coming to me right now.
1/16/2007 at 3:50 PM
Overall Health Through Piece of Mind
Changing Your Mind Over Matter
Finding the Answers to Minding Your Health
1/16/2007 at 3:56 PM
Some quick ideas (will think on this more though):
Transforming minds, healing hearts
Guiding transformation through collaboration
(something shorter than collaboration is needed, I think)
Transforming lives: every age, every one
1/16/2007 at 4:28 PM
I like some of the ways this is going;
Transforming minds ,healing hearts... the healing hearts sounds a bit too smushy
I like this direction Transforming lives, every age every one....
Helping you change your mind is great but has been overdone
minding your wellbeing good too.
The transformation through collaboration.. collaboration.. too cumbersome another word maybe
1/16/2007 at 5:16 PM
helping you achieve inner peace
leading the path of transformation
guiding you on the path of transformation
1/16/2007 at 7:01 PM
Working toward your light bulb moment
Working towards revelations
Helping you see yourself as you should...happy
See yourself happy
(I chose working because my experience with my therapist is lots and lots of work)
The Radial Group
1/16/2007 at 11:45 PM
My firm works exclusively with health and wellness businesses.
You said in your post that you work for insurance agencies, courts, and lawyers as well as the public.
Which is your *primary* target? Consumers or these organizations? Your key marketing message (something businesses often try to capture in their tagline) would vary depending on who your primary target is.
And, why do you think you need a tagline? Is your firm currently not attracting enough of the right clients?
If not, a tagline's probably not the answer. It's usually very difficult to attribute business growth to a tagline.
Business growth for counseling practices usually occurs as a result of marketing strategies based on word-of-mouth, referral and credibility-enhancing visibility. While it's usually considered unethical to ask counseling patients/clients for referrals, you can certainly seek referrals from sources like attorneys, insurance carriers, etc.
In many states licensed counseling practices are banned from engaging in many traditional marketing practices - don't know if this applies to you or not. But public speaking on general topics of interest which display your special interests/expertise is virtually always acceptable and is an excellent way of increasing your visibility and credibility.
For example, you could talk about the process of performing a psych evaluation to a group of trial lawyers.
Feel free to e-mail me if you need a sounding-board. We've also got a free weekly newsletter with business advice that might be helpful to you - check our website to subscribe.
The Radial Group
Business expertise for the wellness industry
1/17/2007 at 1:21 AM
B'coz being healthy is actually a state of mind.
Transforming the mind holistically.The body will follow.
Therapeutic Psychology through mind-body equilibrium
Seeking equilibrium in LivingnLoving.
Health defines destiny. More so for mental health.
1/17/2007 at 1:29 PM
Putting your mind at ease and your health first
1/17/2007 at 1:52 PM
Change, Grow, Think
1/17/2007 at 2:08 PM
Thanks for the many helpful comments.
My reason of developing a tagline is not to stimulate more referrals.
Building an awareness within the community through further developing our identity is where I am going with this.
Marketing for psychologists is a bit of a dirty word. An awareness of psychology as a profession and the services that are provided is a growing niche/// need ( which in my own little corner of the world I am trying to contribute too)! Not so long ago Chiropractors were quite invisible not so anymore.
Even so we have developed a website which is a growing source for referrals within the 20- 45 year old sector. We have learned not to market through newspapers, have developed a psychoeducational newsletter which is available both in print and in electronic form and produced 6 -8 times a year. Always receptive to learn and find new ways to bring in buisness, we do not want to becoame stale.
The reason for looking for ideas for a tagline, is to find something that provides a " connection"( in peoples heads) to us. A branding further development I suppose. APA coined, Helping you to help yourselves.
What make us different from our competitors? Our attention to service- our group is not too big not too small. We feel we go the extra mile, we get results, we have built a comfortable friendly environment a place of safety. We choose only the most skilled communicators as therapists because building relationships and trust is the foundation of a successful therapeutic partnership.
We work on creating a presence in the community, through free presentations, interviews, school events.
1/18/2007 at 3:10 AM
Mind. Sound. Body
And live happily everafter.
Clear Minds. Better Lives
1/18/2007 at 11:53 AM
Perhaps something based on what most of your clients are likely hoping for:
Smith Psychology Clinic
'Helping You Find Answers'
BACK TO TOP
Post a Comment
50 Horrible Cliches You Need to Stop Writing and Saying Right ...
by Verónica Jarski
Email Deliverability Rates Dragging You Down? Try These 10 Do's ...
by Brian Shilling
A Primer for Getting Ahead With Long-Tail Keywords
by Sarika Periwal
The Anatomy of a Successful LinkedIn Profile [Infographic]
by Verónica Jarski
A 16-Item Checklist to SEO-Optimize Your Videos
by Aleh Barysevich
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with