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How To Sell Your Home In Seven Days???
Posted By: bridget.fanning on 1/29/2007 12:32 PM (CST) 125 Points
I have been sending out mailing pieces and online ads about a seminar I'm puting on this week.

1. Do you think 7 days is too unbelieveable?
2. Do you thinkg 30 days is more believable?

Posted by: charles.stannard Accepted Answer
1/29/2007 12:36 PM (CST)
It probably makes sense to tout the most probable truth - what can they expect to learn in the seminar?

Personally, I think 7 days is a stretch, and find 30 more credible. I'd be excited to go to a seminar that gave me the information and tools to sell a house in 30 days.

I don't think you lose much draw/attraction with 30, as opposed to 7.

My 2 cents..
 
Posted by: CarolBlaha Accepted Answer
1/29/2007 12:37 PM (CST)
What is reality? If you can sell a home in 7 days, then you should advertise it as such. If its 30, then that is what you should advertise.

Carol
Sell Well and Prosper tm
 
Posted by: bridget.fanning Author Response
1/29/2007 12:41 PM (CST)
I can actually sell them in 7 days, once its put on the market. However, sometimes I'm concerned that it doesn't seem believeable....
 
Posted by: Jeremy Shearer* Accepted Answer
1/29/2007 1:13 PM (CST)
I would be interested in HOW you sell every house in 7 days. You must be incredibly selective in the houses you pick before opting to list them.

Jeremy
 
Posted by: bridget.fanning Author Response
1/29/2007 1:22 PM (CST)
Thanks for your comment. There are a few ways that I stand out above the rest....

1. I stage the home (I'm a certified staging professional)
2. I do all inspections before putting home on the market
3. I bring in 40-100 buyers in a short period of time and they write offers to bid eachother up.

It is an unusual process, and I do have to be picky about the homes that I do this for. I did a lot of research on this before I started, I've been pleased with the results, and have a nice pool of buyers as a result of it, but I need Homes to SELL!
 
Posted by: michael Accepted Answer
1/29/2007 1:41 PM (CST)
Bridget,
I constantly see "I'll sell your home in 3 days or buy it from you" so I don't think saying 30 days will get attention.

It's likely, that after 21 days, people are whining that their home isn't sold anyway, right?

Go with 7 days.

Michael
 
Posted by: prbypr Accepted Answer
1/29/2007 3:39 PM (CST)
Is selling a home in 7 or 30 days really that important to sellers in your market? Or is it getting the most money from the sale that counts...?

I would bet that most sellers would rather have a slightly longer sales cycle if it means the house sells for more money. As a homeowner, I might get nervous selling so quickly if I wasn't in a rush to sell. What if I kept it on the market an extra week and the house sold for more? If it sells in a week, doesn't that mean it's a seller's market?

How about thinking about other alternatives? Such as:

How to Get the Best Sales Price for Your House in 30 Days or Less?

Good luck!

Patricia
 
Posted by: ASVP/ChrisB Accepted Answer
1/29/2007 7:09 PM (CST)
Seven days sounds completely believable, but can you deliver?

Thirty days sounds like what anyone might expect. Therefore it's undifferentiated.

prbypr has hit the nail on the head. The real issue is whatever matters to the customer on the day. It might be speed, but it's more likely to be quantum realised, net of all selling costs.

I can guarantee to sell your house in 24 hours. But you might not like the price you get.

If what you're selling is a place in a seminar to learn how to do it yourself, the core value proposition is probably about saving money and getting greater control over the process.

If I understand correctly you are trying to get listings so YOU can sell the client's house using your process and a full service level, a headline that might work would be along the lines of "Learn how to sell your home for more money, in less time, and we'll take care of everything for you..."

Getting listings is every agent's biggest problems. Listings attract buyers attract listings and so it goes on. Perhaps a better way to attract listings is to write editorial articles explaining how your method gets the best outcome for the seller.

I suspect clients looking for the fastest sale at the best selling price and a very full service level (from you) would likely be the kind that won't be bothered going to a seminar. Such people rely more on the recommendations of friends and colleagues. Time poor, they may not want to attend a seminar.

It's worth looking at adding other services, such as executive relocation, that would complement your existing services. Market yourself to the HR departments of medium-large companies with widespread national/international presence as they move key people around frequently.

Hope that helps.

ChrisB
 
Posted by: ed Accepted Answer
1/29/2007 9:12 PM (CST)
I agree with Michael. Use the 7 days if it is real.

Your house - SOLD in 7 days - GUARANTEED!
(Your guarantee is you will buy it if it doesn't sell)

30 days has no impact.
 
Posted by: Marketing-Riot Accepted Answer
1/29/2007 10:31 PM (CST)
I'm a believer - if you can sell it in seven - say so and show 'em how. More power to you.

Don't do the "guaranteed" thing - it will come back to haunt you. Just talk about how it is possible to prepare it properly for the best chance to sell it in seven days. You know, the 3Ps - Proper Prior Planning or Prior Proper Planning...hmmm

Donna
Marketing Riot
 
Posted by: ed Accepted Answer
1/29/2007 10:43 PM (CST)
'Best chance to sell' sounds more like a maybe. I suggest a guarantee if you are absolutely sure you can deliver in 7 days. Guarantees go south when they are more spin than substance.

If you can be absolute with your offer, offering an additional assurance makes it awfully compelling.

 
Posted by: rjohnni Accepted Answer
1/30/2007 12:07 AM (CST)
7 days are believable. Add the 'right price' too. As long as you are capable, your communication does not have to take safe routes, edgy communcation always beak clutter. As for the delivery, you might down the line be considered, if consistently delivered, as the guy to approach if i have emergency selling situation...stick to 7 days...god made the world in 7 days, and thank god you can sell a house in the same period!!!

And 30 days have no edge. Too long and boring...

Once you have clinched your customers, you can give those conditions apply as market demands that..and anyway national advertisers use the ame tecnique, so what the....

KUDOS
 
Posted by: Jeremy Shearer* Accepted Answer
1/30/2007 12:48 PM (CST)
Go with the 7 days approach...however, I agree with those who say to stay away from the guarantee...that could be dangerous. Sounds like a great program, 30 days is no good.

jeremy
 
Posted by: ed Accepted Answer
1/30/2007 1:04 PM (CST)
I'm surprised how many here are opposed to the guarantee. It sure doesn't show a lot of confidence in the offer being made. This smacks of a lot of advertising - BIG claims, no back up. It is the sort of thing that destroys brands and public trust in marketing.

Why not just say 24 hours then for all it matters? The author of the post seemed awfullty confident in their offer from what I read given the closing fact that they said they NEED more homes to sell.

I've done a lot of retail marketing and a guarantee is an assurance of the claims being made. You can't put 7 days on your promotion just because it sounds better than 30 - you put 7 if you can actually do it in 7, other wise it's an "up to" situation with lots of escape clauses.*

Your public will only be fooled once, from there God help your brand on a future offer.
 
Posted by: Patty Accepted Answer
1/30/2007 7:52 PM (CST)
I would play up the "certified staging professional" angle - education to action - tell people how that "staging" process makes a difference in their selling quest.

that is a service above and beyond what the typical realtor probably offers...

And 7 days is remarkable - but it's important that it is actually true (like others have mentioned) otherwise your claim loses credibility.

Patty
 
Posted by: evanwiesner* Accepted Answer
2/2/2007 1:05 PM (CST)
as a former real estate agent.... 7 days is almost impossible to expect and you'll get hammered if you say it unless you leave town.

OR - if your program shows how to ACTUALLY price your home to sell it then go for it. The only way a home sells in seven days is perfect pricing. There is no other method on the planet. Very little advertising can even be done in seven days in real estate.

Go with 21 days and two price reductions, one at 7 days and one at 14.

Good luck
 
Posted by: bridget.fanning Author Response
2/2/2007 1:15 PM (CST)
Thanks for your suggestions; pricing is huge in our marketing but there are other factors as well. 21 days is two long, I'm convinced we wouldn't get as much for it at 21 days as we would in 7. We have a very unique approach that floods the home with buyers in 2 days, and thats why we sell it in 7 days. There are VERY few agents who understand this concept, let alone being willing to do all the work that it invovles.
Because of selling this way, its so labor intensive, that my partner and I can only do 1 at a time!
 
Posted by: ed Accepted Answer
2/2/2007 1:20 PM (CST)
Bridget,

I'm impressed by your confidence. When you are through here and launch your progect, where can I go to see how you are doing, and see if the information you've gathered here helped in any way?

Ed
 
Posted by: evanwiesner* Accepted Answer
2/2/2007 1:54 PM (CST)
I understand the concept, there is a couple here that does the same thing. Now, they do it illegaly but that's another story. If you are doing it legally then more power to you and keep up the good work.

What happens though, when you pick a house that doesn't sell in 7 days, that your party of purchasers doesn't like or isn't in the mood for? What guarantee do you offer to your clients? That will be a question at the seminar that you need to be able to answer.
 
Posted by: donc Accepted Answer
2/5/2007 8:28 AM (CST)
Seven days is believeable. The last two homes I sold, had deals done in a day at the asking price. The key was the right realtor who knew the market and had access to buyers who were looking for the homes I had.

If you truly believe in your process, then the guarantee is a no-brainer. Offer it, then make good on your commitment.

Good Luck.
 
Posted by: farfromnormal* Accepted Answer
2/5/2007 9:31 AM (CST)
Hi,

Dont say 7 days, put it like in 1 week.
coz seven sounds more then 1...so lesser the time, the better impact. its how you say it...
Hope you are understanding me.

Nopes gurantees doesnot work in property business.

Good wishes
Palak
 
Posted by: telemoxie Accepted Answer
2/5/2007 1:38 PM (CST)
From the home seller's point of view - when does the 7 days start? Does it start the day of the seminar, or does it start after the inspections (and necessary repairs) are completed, and after the staging is completed.

If I say, "Go" today, on February 5th, will my house be most likely sold on or before February 12th? Or, will I be waiting for "inspections" and "repairs" and "staging" and "getting it on the market" and "your special unique approach" to begin at that time?

And, how will that change if you fill a room with 30 people, and 15 of them say, "Go". Do you have enough inspectors and stagers and so forth? Will you limit the number of new folks to some number, say, 5? How will that impact your plans to bring groups of buyers into each home?

I would suggest determining how many new clients you can accept from your seminar, and I would use my best estimate of the average number of days from their decision to use you til the house is sold, factoring in additional time for the increased volume of business... and I would advertise that number.
 
Posted by: lfoley* Accepted Answer
2/5/2007 11:01 PM (CST)
Setting the Stage for a Successful Sale in Seven Days.

If, in fact, you can pull this off, then a statement like that will wrap together your tangible act of staging a property combined with the larger picture of the whole process. I am a realtor, and our inventory in the northeast has grown three-fold since last summer. Our average days on market has increased from 30 days to 120 days. I would love to know more about your process....I could use a process like yours right now!
 
Posted by: Corpcommer Accepted Answer
2/7/2007 12:49 AM (CST)
Hi, bridget.fanning -- I agree with my marketing colleagues that if you do get results in seven days, that's the number you should stress when advertising your seminar. I like the slogan that lfoley offered you above.

Re staging, it's getting more popular in this neck of the woods and it could be because homes in this area are on the market longer these days.

What geographic area do you sell in? (You can e-mail me offboard on that if wish.)

Good luck.

Corpcommer
 
Posted by: bridget.fanning Author Response
2/7/2007 1:48 AM (CST)
Thanks for all your inquiries and advice. I'm a broker in San Diego County. If you know anyone in my area that might be interested, please let me know! 858-566-3400x237
Thanks again!
 


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