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Ideas For A Viral Marketing Campaign - Online Clothing Store
Posted By: Shoperella* on 2/4/2007 11:23 PM (CST) 2525 Points
Hi everyone. Taking the lead from major motion pictures I would like to get some ideas on an extreme marketing campaign for an online women's clothing store that will be opening in a month.

Here is a good example. When a really large movie is in the works, the studios generally create this huge movie campaign, and by the time the movie comes out, people rush to see it due to the amount of marketing that has been done on the film. Regardless of whether someone really wants to see the movie, the masses go due to the amount of marketing and (to put it frankly) "brainwashing" that the studios have done. A good example of this is War of the Worlds, King Kong, etc.. (which I did see)

Let me just clarify, I am not looking at launching a "movie" campaign, I am just using this as an example to show what type of affect I am looking for in this online campaign.

My question is, can as many people out there offer some suggestions for extreme marketing campaigns that I can do over the next month to get people ready and excited about this new online's clothing store. Of course my budget is much lower then these studios but all I am looking for is Ideas. My target market are women ages 18 - 34 who desire high-end clothing and accessories. I posted two questions previously about two weeks ago under the sections "Tagline/Slogan" and "Strategy" titled "Online's Women clothing" so if you would like more detailed information about us then please go there.

The previous posts yielded suggestions on creating a blog campaign (through orkut etc..) What I am looking for now is a more detailed idea (how exactly would I pursue a blog campaign, what is necessary for a viral marketing campaign from experienced or highly creative individuals etc...)

I am not only looking for blog campaigns, so if you have another idea on an extreme marketing campaign (internet based) then please suggest and describe. Everything I would like to do would be over the internet.

I was thinking about having some sort of "sign-up here to be notified when the site launches" as a sort of teaser on our site, but the question is really getting people to our site to sign-up.

Our site is similar to bizrate, where we combine different products from around the net at one place, but focused solely on women.

Please do not discount this question by replying "we need more information..." If you have an idea no matter how big (or small) please provide with details.

Thanks for your help!

Posted by: E-Marketing* Member Response
2/4/2007 11:51 PM (CST)
My favourite was the one that Ecko Clothing. They made a film that looked like a group of "graffiti artists" breaking into Andrews Air Force base and spray-painting Air Force One. The film was released onto the internet in April 2006 and was seen by literally 100s of millions of people. It was so good that the Pentagon actually had to check to see if Air Force One had been tagged. Eventually, they issued a release stating that there had not been a security breach.

Check out http://www.prohiphop.com/m_ecko/index.html. You will find it about half-way down the page.

This had all the elements of REAL viral. It had a target market and addressed it tightly. The target market was enthusiastic about forwarding the message. There was no advertising for this campaign.

Dave
 
Posted by: Shoperella* Author Response
2/5/2007 12:00 AM (CST)
We really would like to receive only ideas for a viral marketing campaign. And again we are NOT looking at creating a movie or anything similar (online or otherwise)
 
Posted by: wnelson Accepted Answer
2/5/2007 12:06 AM (CST)
1. Hire stars to place in your promtions like Steven Spielberg and Tom Cruise or Naomi Watts, Jack Black, and Peter Jackson?
2. Start with a huge following of past identical classic stores - this on being a remake (like the two films you mentioned)
3. Spend millions of dollars in marketing
4. Make sure there are only about 700 stores in competition with yours each year (like there are only 700 films released per year)

Beyond that, figure out the information we're not allowed to ask - what is your unique selling points? Why would someone want to come to your online store versus the 11,300,000 other hits on the web that come up when you search "women's online clothing store." Promote based on your benefits to your customers. Spend money at Myspace.com and Facebook where you have a defined demographic match. Use WebPR to create a buzz. Produce some viral marketing ads. Get some celeb actresses to pitch for you. Do ads on line at Women's mags. Buy a list of names from any one of a dozen companies like InfoUSA.com and use ConstantContact to do email marketing. Use Pay-per-click and search engine optimization to make sure you get front page on search engines. Do TV ads on major networks. Do call-in segments on the morning radio.

Good luck!

Wayde
 
Posted by: ASVP/ChrisB Accepted Answer
2/5/2007 1:23 AM (CST)
The key elements of a viral campaign are that they all introduce a fact or set of facts, or images, or sounds, that are so fantastic and unbelievable - or funny -that the target audience simply HAS to share them with their buddies, and as soon as possible.

Immediacy is the key. When they open that e-mail and see - whatever - the next thing you want them to do is hit the forward button. If they do anything else, you've lost the impetus.

Which means the message has to be absolutely single minded and clear. If not subliminal.

I think history tells us the most successful campaigns have all involved visuals of some kind, mostly video visuals (movie).

So that leaves you with other kinds of "viral" campaigns that get forwarded. Such ideas as the "Let's teach big oil a lesson and not buy gas this Wednesday" and "Throw out your Sodium Laureth/Laurelate soaps and shampoos cause cancer" have all been forwarded extensively. Look on www.Snopes.com for a list of urban myths which have been used in e-mail campaigns.

Sounds to me like all these ideas are inappropriate for your budget. You're looking for a very big bang for your buck, errm, pennies...

Back to basics. Which, unwelcome though they may be, involves US forcing YOU to answer some very hard questions...

What's the one thing you can offer potential buyers that nobody else even comes close to offering?

What's the unique selling proposition you have?

Why should I buy from you rather than anywhere else?

Give me one good reason why I should even come to your site?

Unfortunately the information superhighway is not paved with gold. Without a clear strategy, and a very clear value proposition, even a huge budget is not going to make the market beat a path to your door.

And with a small budget, the best we can do is to ask the questions you so badly need to answer.

Marketing. It's about the thought you put into the question, that matters.

Hope this helps.

ChrisB

P.S. I suppose the good news is that if the store doesn't open for another month, you still have plenty of time to develop, refine and resource a coherent, integrated marketing campaign.
 
Posted by: KathySmithFilms* Accepted Answer
2/5/2007 2:08 AM (CST)
Viral marketing (word-of-mouth marketing) just like a movie release is a great strategy. Just think about it... instead of spending a huge amount of money on newspapers ads, TV commercials or banner ads, you spend nothing but your creativity and time - and let your fans do all the work for you. Your campaigns will suddenly get a life of its own - and begin expansion. Everyone want to see it, and when they do, they all want to share it. It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements.

The most important trick of all is to create a very strong emotion. Viral marketing is 100% about emotions. You need to have an opinion, to express an idea with commitment and dedication. You want people to generate excitement and interest.
Forget neutral, trying to please everyone, supporting several target groups or any of the many ways to be unbiased.

If you want people to notice your campaign, you have to do something different - something unexpected. You want to attract pro-survival attention.

One of the biggest mistake companies make is when they think viral marketing is just advertisements that people share - it is not. Traditional marketing is about promoting your product, showing how good it is, giving it center stage - and generally being incredibly selfish (and possibly using supermodels or movie stars). But guess what, nobody cares about you!

Viral marketing is all about a good story. When BMW put out BMW Films, the main ingredient was not the cars, but the story. Replace the car with another one, and it would still be great. When Sony made their Bravia TV ads, the product was not even seen - yet everyone remembers it. Focus exclusively in creating a good and interesting story. Sure, you can add you product into the mix, but it must not be the most important thing.

Make sequels. It can be extra movies similar in concept to the first one - like BMW Films and Nissan did. It can be a behind-the-scenes look, Bloopers, A blog about the process (like Nissan did),
Extra material, goodies etc..or all of the above. Give them everything now! That handles the audience attention span.

Another important element is to connect with your audience. Remember you got their attention, they are excited and now they want talk. Comments is one of the most effective ways to do this. Connecting with people through comments means talking back. Do not add comments if you do not want to participate yourself.

Viral marketing is also about your campaign getting a life on its own - spreading like virus. In order to do that, in order to become "viral", it needs to be free.

Never add restrictions to the mix.

Do not require people to register to become members, to download special software, to enter "unlock" codes...or to do something in order to get the right link. Viral marketing is never about exclusivity. It is about getting it out there for everyone to see. There is a common message in all of these tricks. It is that you need to make it right - or not do it at all. Only the best viral marketing campaigns make it - the rest literally sucks. Do some surveys on current customers; that will help write your copy.

Dove Evolution--A true viral campaign, showing artificial beauty - and it worked! Google had tons of other samples. The (Red) Campaign on clothes totally took off. Daily Candy is also a place to put something as well at the above-mentioned my space, etc. sites.

But one ad on imdb.com and if possible who represents dot com since those are the key sites we use in the business; as well as this every Friday--a public you need to reach for campaigns: http://www.breakdownservices.com/

Make certain you use some of the terminology in your positioning such as COMING SOON, and things like check out what just came from our TRAILER (not film but literally your transpo division), NEW RELEASE, fashion as seen in bla-de-blah movie, etc.

Good luck,
kathy
 
Posted by: shghosh Accepted Answer
2/5/2007 3:42 AM (CST)
I wd think that you take some recent fashion related movie- The Devil Wears Prada. Change Prada to your brand and launch a contest with YouTube collaboration. Ask people to submit 3 minute mobifilms movies with the title 'The Devil Wears...'
Going by the Nokia Mobifilms contest response you will be flooded with responses. Select a group of 10 best and then post again and ask people to vote for their best.
Also get a daily blog going on the same lines- where people can post responses.
Brand all the videos and blog- change the colors, fonts, tone daily to make people want to check out whats new.
This will generate buzz.
 
Posted by: Harry Hallman Accepted Answer
2/5/2007 4:23 AM (CST)
In my humble opinion it is very difficult to have a pre-launch campaign that will pay off for an online clothing store. That is unless you are able, somehow, to get the email addresses of people and then use them when the store opens. That may be hard to do with a low budget.

People who buy apparel online want the item now and they will not be walking by your store. You have to push them there. So when you generate that visit there should be something to buy.

One thing you can do is to be sure that your SEO is excellent. I have found that organic searches for apparel do better then Adwords.

That said I would also set up on Myspace and have someone work it for you. A fellow named Brandon Sutton (www.brandonsutton.com ) handles that for my son’s business and a number of others. Examples http://myspace.com/billhallman and http://myspace.com/alternativestore .

You could also hire some college interns to visit the various blogs and forums for fashion targeted at 18-34 year olds and have them weave in comments about your store. This has to be done in a way that provides the reader with truthful and helpful information.

Good luck with your project.
 
Posted by: mcsten Accepted Answer
2/5/2007 8:28 AM (CST)
I reviewed your previous questions and have a better idea of what you offer. When you ask people to register, think about what's in it for them? Maybe by this registration, they can tell you (via a form) what are the brands they "buy" most, what are the brands they love to "own" (may or may not actually be able to afford). What items on their "buy" and "love to own" list they would like to get low price updates as soon as they hit the net. This way, you gather all their info, they are now expecting to get email from you with the hotest, trendiest, latest and greatest at low prices. Now create a referral program and since these people are registered, they get points/discount/free shipping based on how many people sign up as a result of their reference.

This way, you'll create an emotional attachment to your site as they wait for what they've been wanting at the lowest price. And the incentive to refer other people since they'll get an even bigger discount.
 
Posted by: mcsten Accepted Answer
2/5/2007 8:30 AM (CST)
Sorry, have more to add.

So now you have something good to offer and you can take this to myspace and facebook and even message boards with a very clear call to action.
 
Posted by: Shoperella* Author Response
2/5/2007 8:33 AM (CST)
I really like shghoshs' idea and perhaps others (and shghosh) can expand on the idea.

More about our company. Our tagline (trademark pending) is going to be

Shoperella
"Your Fairy Godmother Has Arrived."

It would be cool to have some sort of play on words initially "Fairy Godmother is coming.." or "Where is your fairy godmother?" and once we launch, it changes to our final tagline. Another thing about our store is we are focused on designer fashions from a number of online retailers. We are sort of like the "middle man" that compiles all of the fashions from around the web at once location. So women would come to us if they want to not only comparison shop, but also look at all of the products at various stores in one spot. So instead of going to www.store1.com to look at tops, and then going to www.store2.com both stores will be on our site, and they can browse, and if they want to purchase they will be redirected to the appropriate store. So basically we are affiliates, but for higher-end clothing items and with a nicer edge (if I do say so myself) then the regular affiliate sites like bizrate etc...

One thing is we will not be offering "cash back" for shopping, at least not initially. Our main goal is for women across the internet to find all of the designer fashions from leading online retailers in one location.

Obviously our store is a play on word of Cinderella. Another idea behind our store is the movie Pretty Woman, most specifically the part where Richard Gere takes Julia Roberts on that huge shopping spree and the music comes on. Perhaps, with what shghosh was saying we maybe can create a "Alternate ending..." to the movie (either pretty woman or cinderella) I am not sure about trademark stuff though, so we may not be able to use either movie in our campaigns? Another idea floating in my head is making a fairy fashion godmother which asks women to provide their top 10 fashion wishes and make it like a viral campaign where people send it to their friends and the list gets longer and longer. But again I need some help fleshing these ideas out.

Look forward to reading more ideas!

Thanks again!

Shoperella.
Currently a Damsel in distress (jeans)

,
 
Posted by: Tracey Accepted Answer
2/5/2007 10:42 AM (CST)
Here are a couple blogs/websites that you might look into:

TopButton (topbutton.com)
Sytle Bakery

They both cover new stores, trends, etc. I'm not sure what their readership is, but getting into those blogs would be a great spot.
 
Posted by: Jon Aston Accepted Answer
2/5/2007 11:46 AM (CST)
When you're bootstrapping, it's never a bad idea to analyze what competitors are saying/doing...to see what ideas you can borrow and build on. Who are the market leaders in your industry/market? What are they saying/doing to attract customers? Why? Who are the upstart competitors? Ditto on the subsequent questions.

You get the idea.


Best of luck!
 
Posted by: Jeremy Shearer* Accepted Answer
2/5/2007 12:35 PM (CST)
Hopefully I can help you out here, if not at least we create a strong understanding.

FIRST OFF:

Your business concept resides in the "e-world". You don't have a building, you don't have an inventory, you don't have any of the things that define a store...most because you are an intermediary (not discounting your concept, I like it). Your sole existence is MARKETING!
Your web page - marketing
Your emails - marketing
Your blogs, virals, etc - all marketing
Even your selling concept (as an intermediary) - marketing.

So don't discount the questions possed above, they are the heart and soul of your business and will either bring you success or equal failure.

Marketing is about defining the intangibles, what are you really selling, what is your "value proposition." Who are the people that you want to sell to and what is their problem that you can solve...and further more, why should they choose to use you over the other millions of sites that google offers. That is what marketing is, otherwise, we are all nothing more that comic book creatives and used car dealers.

Those questions (as annoying as they are every time we bring them up) are the proof positive you create that shows you customers why to choose you.

SECONDLY:
Important thing to understand about viral marketing (is it seems you want to go solely in this route with no tangible marketing or real-world ad campaigns)

Viral marketing relys on creating chains...and this is very risky, think of it as playing roulette. With a print media ad, you are essentially giving your message (in person) to each potential person in your market. You are not really relying on them to pass the word on for you, if somebody doesn't get your message, no harm lost, you move on to the next person...NO CHAINS NEEDED. However, with viral marketing (literally word-of-mouth marketing) you are relying on people creating chains to continue passing your message on. All it takes is a few breaks in the chain and your message is lost. Not to mention that you have to cut through all of the e-crap and clutter out there to get to your target market. In short, be cautious of using only viral marketing, it can have a lot of pitfalls associated with it (of course the upside is equally great).

I understand that you want to keep it inexpensive, but that is also the reason many businesses fail, they underestimate the money that they should put into a project to do it right.

ALL OF THAT BEING SAID:

I would watch out for using Pretty Woman, I'm sure that still has a lot of protection, but the Cinderella story is a timeless classic, stay away from Disney-isms and you should be fine.

Some ideas -

Tell us about your fairy godmother (brand your store all over the site but don't make them talk only about the clothes...after all while you are selling clothes, your value is the princess delivery)

If you wanted to go funny (caution would be needed with this one) you could show some recent bloopers of stars having wardrobe malfunctions, or you could highlight the hottest trends on the hottest stars as a viral video.

You could also think of creating some on-line grabber (others use games that people can play, though that may not be the best for you) to draw people to your site with attention. http://www.marketingsherpa.com/vas2006/1.html as pointed out above (Thanks Jon) this site on the Sherpa shows some great ideas other than just movies or vid clips that can be used for Viral Tactics.

I will check back later with more ideas and less ranting and raving about the Zen of Marketing.

Best luck at creating your BUZZ

Jeremy
 
Posted by: Shoperella* Author Response
2/5/2007 12:43 PM (CST)
Hi Jeremy,

Good info above. Just for some clarification what did you mean by "Tell us about your fairy godmother (brand your store all over the site but don't make them talk only about the clothes...after all while you are selling clothes, your value is the princess delivery)"

Did you mean for the visitors of the site, or us (the company)

Thanks,
 
Posted by: Positive Thinker Accepted Answer
2/5/2007 4:25 PM (CST)
Shoperella:

Totally off the subject -- but unless I am mistaken -- Shoperella "Your Fairy GodMother has Arrived" was my one and only entry when you asked for help on a tag line. I didn't receive a single point :( I'm not a point hungry person -- I've actually asked people not to give me points at times) but I would like the confirmation that you chose my tagline -- I thought it was pretty good -- In fact I envisioned the Fairy Godmother with her little wand at the end of the line -- like TA DA!.

I don't usually offer up tag-lines I don't think I'm that good at it -- most folks just bang them out -- one after another --I'm always impressed -- and they are terrific.

That tagline came to me immediately when I saw your name and what your store represented -- I'm thrilled that you are going to use it -- and would like acknowlegement of my input, (perhaps it was overlooked)-- thats all.

Thank you.

Lori
Positive Thinker
 
Posted by: Positive Thinker Accepted Answer
2/5/2007 4:28 PM (CST)
Shoperella:

Totally off the subject -- but unless I am mistaken -- Shoperella "Your Fairy GodMother has Arrived" was my one and only entry when you asked for help on a tag line. I didn't receive a single point :( I'm not a point hungry person -- I've actually asked people not to give me points at times) but I would like the confirmation that you chose my tagline -- I thought it was pretty good -- In fact I envisioned the Fairy Godmother with her little wand at the end of the line -- like TA DA!.

I don't usually offer up tag-lines I don't think I'm that good at it -- most folks just bang them out -- one after another --I'm always impressed -- and they are terrific.

That tagline came to me immediately when I saw your name and what your store represented -- I'm thrilled that you are going to use it -- and would like acknowlegement of my input, (perhaps it was overlooked)-- thats all.

Thank you.

Lori
Positive Thinker
 
Posted by: Shoperella* Author Response
2/5/2007 4:45 PM (CST)
Hi Lori, You are correct and that was one "DOH!" that I have been trying to fix since I closed and awarded points. I could have SWORN I clicked your checkbox and when I noticed I didn't I tried to go back and reaward the points but I kept on getting the message that the question was closed. I did not know how to fix it so I thank you for replying to this and I will be sure to accept your response above to make up and thank you for a great tagline
 
Posted by: Positive Thinker Member Response
2/5/2007 5:54 PM (CST)
Shoperella --

No problem -- --- I understand -- good luck with the shop -- you are asking the right group of people -- I've received some of the best advice from KHE-- I am constantly impressed by the caliber, honesty and variety of individuals who spend such valuable time helping others. I'm a fan.

Best of luck to you -- "May all your dreams come true......"

Lori
Positive Thinker
 
Posted by: darcy.moen Accepted Answer
2/6/2007 8:02 AM (CST)
All viral campaigns require a few KEY elements.

1) entertainment
2) interest
3) 'cool factor'
4) participation

Viral campaigns are difficult to create by design. Its not so easy to 'force' 1 through 4 above as all are determined by the people who pass on the campaign. If yu are not coo, or too cool, folks see though the effort and refuse to play along. If its not intersting enough, it falls flat.

How interesting IS clothing? On the whole, it likely a 4 out of ten for the majority. Granted, its a ten for those REALLY into fashion. You have a bit of an uphill battle.

The scene in Pretty Woman stuck a chord with people because EVERYONE wants to get back at snooty sales staff. Who wouldn't, if they were in Julia Robert's shoes, love to have rubbed noses in it if they had the means. There in lies your viral campaign. Could you not hire actors and actresses re-enacting the Pretty Woman scene on unsuspecting sales staff? Use hand held camera (sort of hidden cameras-but in plain sight) to film the action. Post it on YouTube and see what happens. If the interest (hits) begin to happen, go with the theme, and do another (film) one. Post, repeat.

REMEMBER: the hits must occur on their own. If they start to occur, and in enough volume to indicate interest, shoot another. If it doesn't happen or flat lines, dump the concept and move on.

Yes, quit and switch. It can't be forced, be prepared for losses of investment of your 'commercial'. Its part and parcel of developing viral ads.
 
Posted by: proeditor Accepted Answer
2/6/2007 8:14 AM (CST)
Hi Shoperella,

You wouldn't have any trademark issues with asking people to create an alternative ending to Cinderella, as long as you're referring to the universal fairy tale and not to the Disney movie. I think it's a terrific idea. You could do it via YouTube like shghosh suggests and/or do it as a blog or email campaign where people write alternative endings. If you can think of a really creative funny one, you could start it out and then ask for others. Heck, you could start it here...

For the Fairy Godmother idea, I'm sure you've seen that email "stars without make-up." I've seen it a million times, but it is always funny. Maybe you could do something like that with before and after pictures.

If you wanted to do something serious (heart wrenching stories also get forwarded), you could sponsor a contest (in conjunction with Mother's Day?) for the best stories on how a great woman influenced your life. Or this could be a blog on email that people add their own stories to and forward. Sending a press release about this to women's magazines might get you some notice.

And here's a thought that I haven't quite formulated: somehow play on Wikipedia and Wicked Stepsisters for a blog on horror stories of bad relatives. People could have a heyday with that one.

Can't wait to see and use your site!
karen
 
Posted by: Jeremy Shearer* Accepted Answer
2/6/2007 8:36 AM (CST)
What I meant by "tell us about your fairy godmother..." is this:

To create an effective Viral program, you need strong emotions to be tied to it...the people need to have an emotional attachment to the marketing in order to continue to pass it along. Why not give them a chance to talk about their fairy godmother story. Maybe its somebody who has helped them out along the way or something special that has happened to them. The viral media does not have to be about the clothes you are selling, it SHOULD be about the community you are trying to create. Give all of these women a reason to connect, then you will find success in a viral campaign.

Feel free to shoot me an email off MP if you have any other questions.

Jeremy
 
Posted by: tspanton Member Response
4/4/2007 11:53 AM (CST)
The Fairy Godmother only has one outfit for Cinderella - the fancy evening ballroom dress. What happens when Cinderella goes to a job interview in a ballroom dress or on a casual date or to the beach in high heeled shoes?
And its not just Cinderella - Fairy Godmother is swamped - Obviously Fairy Godmother needs help. Where is she going to find different clothing outfits and styles in one place? Somewhere that has amazing service and fast shipping? Reasonable prices?
 
Posted by: ryan.pitz Member Response
4/5/2007 10:13 AM (CST)
Contact Tyra's people and see if you can get a spot inside her show, America's Next Top Model.

Have the contestants do different "viral" video clips, on which they'll be judged.

Here are the categories that work with viral vid marketing:

SEX
HUMOR
SHOCK
CUTE

Create three skits per category and assign each model a skit and shot the vids on a digital video camera.

If you're able to get "product placement" or "in show endorsement" in Tyra's Top Model, outstanding you'll get tons of traffic on You Tube, you probably won't have to do much. It'll take off.

But that doesn't address your time frame and perhaps your budget. So another spin off idea that might work in your time frame and budget could be...

Forget Top Model all together, but keep the idea.
(heck if Tyra ever reads this I just gave them a great idea for their show)

Run a "modeling contest" in several large metro areas - free acting. Narcissism is alive and well and the chance at fame is huge draw.

Again have your skits prepared ahead of time. Shoot the vid and tell all of the contestants that the clips will be posted on vid sites for judging by the public.

All the contestants will tell their friends to go see the vid and to vote for them. This should create a viral atmosphere that you facilitate by prompting contestants to tell their friends, posting vids on their myspace site. Get them to the point where they're going out of their way to say, "Hey everybody, look at me. I'm a star."

This will get you tons of exposure and the vids will be great because the footage will have a legit web vid feel because you're not using pro actors.

Even the "bad" vids might win. Kind of like the goofy, Charlie (I think that's his name) contestant from American Idol several years ago.

Probably a lot more to this than what I've put in here, but you get the idea. I'll be happy to talk more about it offline should you be interested.

For more tactical resources about creating viral web vids check out:

How I Used Free Videos To Generate
1,000 Visitors in 24 Hours

by: Jonathan Leger

Hope this helps or a least gives you some good ideas.

Best,

Ryan Pitz
New Call Solutions, LLC
www.newcallsolutions.com
 


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