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This question has been closed, and points have been awarded.
Tagline For Toll Road
Posted By: kweaverNWP* on 2/6/2007 8:02 AM (CST) 125 Points
We are looking for a clear tagline that describes our road utilizing the following key words: Speed (high speed travel), No Traffic, Safe, convenient. Something catchy!

We currently use The Northwest Parkway. Worth The Choice.
But the word, worth, is not working because we are a toll road and it is bringing up a negative connotation.


Thanks!

Posted by: darryl.mayo Accepted Answer
2/6/2007 8:28 AM (CST)
Get Home in Half the Time

When Being Late is not an Option

Cut your Windshield Time
 
Posted by: proeditor Accepted Answer
2/6/2007 8:40 AM (CST)
Hmm, I like your current tag -- surprised it's not working. That's exactly what I think when I choose a toll road over another route.

Anyway, here's my brain dump:

Get there fast

Get there sooner

No time to lose

The time-saving choice

It doesn't take a toll on your time

The Cents-Able Choice (assuming the toll is under a $1)

Your time matters

When time matters

Because time matters

Save gas. Save time.

Have a safe trip!

Are you there yet?

The Gas-Saving Choice

The convenient choice

Conveniently yours

Your destination awaits

and my favorite:
...Quick relief for congestion

karen
 
Posted by: browncatfan Accepted Answer
2/6/2007 9:07 AM (CST)
The Northwest Parkway....

It's the ONLY way to go!

Come on, life's waiting!

Getting there is HALF the hassle.

It actually PAYS!

Now you're GETTING somewhere!

Less time. Less traffic. Let's GO!*

*My favorite, I think.
 
Posted by: JudyJudyJudy Accepted Answer
2/6/2007 10:37 AM (CST)
Faster, Safer, Easier
It's About Time
It's Your Time
Highway To Go
The Road Less Traveled
Take The Best Road
Making Drive Time Better
 
Posted by: peanutpeanut Accepted Answer
2/6/2007 10:48 AM (CST)
getting there safe and fast
 
Posted by: Tracey Accepted Answer
2/6/2007 11:41 AM (CST)
Less time in the car, more time at your destination.
Arrive sooner.
Get there in time for dinner.
Why wait in traffic?
You don't have to wait in traffic anymore.
 
Posted by: L81 Accepted Answer
2/6/2007 6:07 PM (CST)
The Northwest Parkway. Fast Forward.
The Northwest Parkway. Gathering Speed.
The Northwest Parkway. Just Drive.
Cruisin' Along on The Northwest Parkway.
The Northwest Parkway... take to the open Road!
 
Posted by: farfromnormal* Accepted Answer
2/7/2007 12:00 AM (CST)

Choice is Yours?

Travel Less

Via Highway

Way Ahead

Make Way for safedrive

non-stop driveway
 
Posted by: Frank Hurtte Accepted Answer
2/7/2007 10:06 PM (CST)
The Northwest Parkway. Fast Forward.

This one is perfect.. hightech sounding and hip...
 
Posted by: rjohnni Accepted Answer
2/8/2007 7:39 AM (CST)
The Northwest Parkway is offering you a solution that will help you from being on the road for long, get clogged, safety, and all lot of other worries for a commuter.

The Northwest Parkway: Save the trouble

A little offbeat line, but it communicates that though you pay toll, you save on the othertroubles mentioned!
 
Posted by: proeditor Member Response
2/8/2007 7:57 AM (CST)
Hi again,

Will your lawyers let you say "safe"? They often won't, because if someone were to have an accident, the victim can can say, "But you promised me it was safe." Crazy, I know. But it happens.

You've got some great choices. Can you do a series of billboards on other highways with some of these catchy lines?

Here are a couple more:

Easy Street

The cure for road rage.

Good luck!
karen
 
Posted by: retail Accepted Answer
2/9/2007 4:01 PM (CST)
Take a short-cut today via The Northwest Parkway.

If you took The Northwest Parkway, you'd already be there.

Lewis & Clark took The Northwest Parkway. Then they brought it back.

The Northwest Parkway, it's what the indians used in the field.

Northwest Parkway, better than a stick in the eye.
 
Posted by: bigstarnow Member Response
2/9/2007 6:16 PM (CST)
Your skyrocket home

Rapid release system

Zoom Zoom Zoom - if mazda doesn't sue

your key to time travel
 
Posted by: wirelessmonkey* Accepted Answer
2/12/2007 2:25 AM (CST)
Life's a gamble - choose the safe route!
 
Posted by: bobbyvy Accepted Answer
2/14/2007 8:48 AM (CST)
ok here goes....

The Northwest Parkway

1. Destination assured. On time. Everytime.

2. Easy on your car. Easy on you.

3. My car's first love.

4. Simple. Speedy. Secure.

5. The safest shortcut home.
 
Posted by: carrie77 Moderator Response
2/24/2007 6:57 AM (CST)
Hi Everyone,

I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks for participating!
Carrie (Production Editor)
 


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