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Taglines/Names   URGENT - Need Help Fast!  
 
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We Need Tagline Help!!
Posted By: Brand-in* on 2/13/2007 1:43 PM (CST) 500 Points
We are a marketing firm who has no problem when comes to creating tag lines for our clients however when it comes to our own, we are our worst critic! What sets us apart from our competition is that we are a full service marketing firm that specializes in youth oriented and/or entertainment centered projects. We do event productions, marketing campaigns for films and company's that have youth as their target market. We do product integration for concerts, movies, music videos etc. Our current tag line is "The Premier Youth Entertainment and Marketing Firm", we feel this tag line describes our company but is certainly not memorable. We want a tag line that will make us relevant in the minds of youth and attractive to large corporations as well.

Posted by: Tracey Accepted Answer
2/13/2007 2:06 PM (CST)
Here's the first thing that popped into my head:

A-Z Marketing for Generations X and Y

If I think of anything else, I'll post later.
 
Posted by: D4Demand Member Response
2/13/2007 2:20 PM (CST)
For those who think young

The future belongs to the young

Children are the future

The future is young
 
Posted by: peanutpeanut Member Response
2/13/2007 4:01 PM (CST)
connecting with today's youth

tapping into the youth market
 
Posted by: Brand-in* Author Response
2/13/2007 5:59 PM (CST)
We use the word Origin on our company name because it invokes the "new beginning" ideal. We also want our tag line to sound all-encompassing, bringing it all together.
 
Posted by: bigstarnow Member Response
2/13/2007 6:19 PM (CST)
Getting kids buying power to the show

Connecting you to Kids buying power
 
Posted by: mgoodman Accepted Answer
2/13/2007 7:23 PM (CST)
What do you want the tagline to do for you? Why are you looking for a tagline?

Do you have a formal positioning statement that you've all agreed to? What is the most important benefit your clients will realize when they hire you? I see the "full service" reference, but it's not clear that you're the only company in your business/market that's full service. What CLIENT BENEFIT makes you different from, and better than, your competitors? Why is "full service" a benefit? Does it mean the result will be faster/better/cheaper?

You may have these answers or you may be the shoemaker's kid at a deep level. You need to ask yourselves the same probing questions you'd ask a client. Don't just jump at a slogan or tagline thinking it will solve all your problems.

Finally, how will you evaluate the suggestions we come up with? How will you know when you have the right tagline? If you can define the criteria, there's a much better chance that we'll hit the mark. Without it, it's like throwing darts with a blindfold on. We might hit the target, but it will be pure luck, not directed creativity.
 
Posted by: khoshor* Member Response
2/13/2007 9:26 PM (CST)
Filmed SMART
Produced RIGHT

Threshold to the Future

We Give Wow,
So Market Now!
 
Posted by: greg Accepted Answer
2/14/2007 3:36 AM (CST)
Hi,

How about linking a key 'youth value' with a key customer / corporate 'buying value'...with a tag-line like this

'Some see crazy, we see genius'

Greg
 
Posted by: KathySmithFilms* Accepted Answer
2/14/2007 4:06 AM (CST)
Origins of Simplicity for the Now Generation

Festival's Leading Edge

The Latest Youth Media

The Now Generation Leaders

Youth Integration Magic

Diversified Solutions in Entertainment

Spin Off Marketing

The Play Ground for Gen X & Y

Coverage for The Current Scene

I'll check back with you. I wish you well.
Kathy
 
Posted by: Jeremy Shearer* Member Response
2/14/2007 9:22 AM (CST)
Harnessing the power of now

26 letters in the alphabet, we focus on two...X and Y

Hip marketing for the next generation


Jeremy
 
Posted by: mrfusco Member Response
2/14/2007 9:41 AM (CST)
Making it real
 
Posted by: lfoley* Accepted Answer
2/14/2007 7:26 PM (CST)
Youth Nation
Market fresh ideas

Spirit Marketing
harnessing today's generation

Generation Trends
Generating today's trends for tomorrow's world

MyMarket (jumping off from MySpace idea)
 
Posted by: greg Member Response
2/16/2007 10:32 AM (CST)
I might try to use internet short speak or text message speak. This would show that you connect to younger generations.
 
Posted by: pfoti Accepted Answer
2/16/2007 5:19 PM (CST)
Media Solutions For A Sight And Sound Generation.
 


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