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Taglines/Names URGENT - Need Help Fast!

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Jumpstart A Tagline For An Established Product-b2b
Posted By: hintravia on 2/14/2007 2:25 PM (CST)	500 Points
I am the marketing manager for a software company that develops budgeting, forecasting and financial reporting software as an alternative to using error-prone spreadsheets. We lead with our product brand vs. our company. Our product name is Budget Maestro Our target market is the SMB/SME - (small to mid-size business) market with revenues from $10-500M. We market to CFOs, Controllers, VP of Finance enabling them to generate accurate budgets and forecasts upon which to measure the actual performance of their business against. Our software helps them to determine where the variances are against their "plan" and then give them the insight to correct problem areas or exploit opportunities. This way the CFO can adjust resources - money, labor, capital- in the appropriate way to meet profitability and growth goals. What's particularly important to the SMB market is that the solution be easy to use, easy to implement (no big consulting fees), scalable, little drain on IT resources and affordable - which our solution meets on all counts. CFOs, Controllers, etc. are typically conservative, risk averse, analytical folks. Tag line words/suggestions from the readers would certainly help in stimulating our internal discussions. Thank you.

Posted by: JudyJudyJudy	Member Response
2/14/2007 3:11 PM (CST)
first thoughts: So intelligent, it’s common sense Resource planning made easy Trouble-free financial planning & reporting Insightful Financial Reporting Precise Financial Planning & Monitoring

Posted by: Phoenix ONE	Accepted Answer
2/14/2007 3:36 PM (CST)
Not knowing the company name, you have provided some keen insight- here a few off the cuff; >Beyond Solutions, Software That Works for You. >Don't let numbers get you down, We have the solution. >When Time is Money, Our Solutions Do the Work. >Our Solutions Get You Beyond the Bottom Line. Above the Line, Below the Line Our Software Does the Work. Velocity Software, Take it for a spin around your block. It leaves the competition in the dust. Our software provides one answer, the one you need. Good Luck and Happy Marketing ~

Posted by: PetePallett	Accepted Answer
2/14/2007 4:45 PM (CST)
Harmonize your business operations. A simple, masterful way to conduct business. Orchestrate your business. Master your business. Put your business in the hands of a maestro. Conduct business like a Maestro. A simple, masterful way to conduct business. Good luck! Pete

Posted by: bigstarnow	Accepted Answer
2/14/2007 5:23 PM (CST)
Helping you eliminate mistakes for better results Save Time, Eliminate Mistakes, Stay on Track for very little cost.

Posted by: Tracey	Accepted Answer
2/14/2007 7:18 PM (CST)
Your budget forecasting dashboard Your financial dashboard The financial pulse of your company Harmonizing budget forecasting (I tend to like clear taglines for B2B, ones that state what the company does, which I think is important especially for complicated products).

Posted by: proeditor	Accepted Answer
2/15/2007 7:24 AM (CST)
I love the product name! Budget Maestro ...the simple way to tune-up your plan for higher profit ... the higher-profit, higher-growth tune-up ... create plans and profits that play on the same page ...conduct financial analytics without breaking the bank ...you'll applause this simple, powerful planning tool karen

Posted by: darryl.mayo	Member Response
2/15/2007 9:13 AM (CST)
Playing off a New Sheet For Accuracy in Your Accounting A Simple, Scalable Solution

Posted by: connie*	Accepted Answer
2/15/2007 10:30 AM (CST)
So simple, easy, and accuarate you'll want an encore.

Posted by: hintravia	Author Response
2/15/2007 10:56 AM (CST)
Thank you everyone for some great ideas. We will definitely brainstrom off of these.

Posted by: proeditor	Accepted Answer
2/15/2007 12:14 PM (CST)
thought of another just now in the shower! Hear the applause? That's for your exceptional performance (with a little help from the Maestro). I like this because it can imply individual performance (really doing your job well) or company performance. This could also work as an ad campaign. "Hear the applause? That's for..." then list a different benefit in each ad. You could also have fun with "With a little help from the Maestro" in an ad campaign. Also please note: in my post above, my last suggestion had a typo. It should say: "you'll applaud this simple, powerful planning tool"

Posted by: hintravia	Author Response
2/15/2007 12:18 PM (CST)
Ah, yes...the typo and correction make a difference! There's alot of room to play on the "maestro" theme. thx.

Posted by: peanutpeanut	Member Response
2/15/2007 12:57 PM (CST)
budget maestro bringing all your financials together

Posted by: greg	Member Response
2/15/2007 4:15 PM (CST)
Hi How about... Budget Maestro 'Plug & Play- No Great Outlay'

Posted by: NovaHammer	Member Response
2/17/2007 11:45 AM (CST)
Critics Choice for Positive FeedBack GL Brain Stormin'

Posted by: hintravia	Author Response
2/19/2007 7:41 AM (CST)
Thank you everyone for your quick and insightful responses. I really appreciate it!

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