Question

Topic: Taglines/Names

Tagline For Children's Fitness

Posted by Anonymous on 2/15/2007 at 3:13 AM ET 375 Points
Hi,

Can you help me create an image through an appropriate tagline for a business name and a marketing theme? These are separate, but related. I need two things.

1. Help with a Tag for the business description. e.g. family fun and fitness center; children's fitness and family fun center, or, some other description.
2. Help with a Tagline that communicates to the taget audience: Parents and kids ages 3 to 9 years.

Business Name: Jumping Gym, Family Fun and Fitness Center

They don't want to be tagged as a traditional fitness center, but rather as:

"a fun and convenient active play and fitness alternative for kids and parents."

State goals are:

1. To bring families together and make them healthier and happier for a lifetime of fun and fitness.

2. To make fitness and nutrition entertaining and fun.

3. To provide an open, relaxed and playful environment for parents to bond with their children.


They don't want to be percieved as a traditional fitness center.

• Children want to come because it is FUN!
• Parents bring their children because they believe it is a healthy alternative and good for their kids.

They provide structured programs and classes that promote children’s fitness and family health, and a safe, secure and entertaining environment for active play and parties.

Thank you.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 2/15/2007 at 10:42 AM Member
    Focusing on Fitness for the Family

    Where Family and Fitness Coexist

    Finding the Fun in Family Fitness

    Family Fitness for a Healthy and Happy Future
  • Posted by NovaHammer on 2/15/2007 at 10:45 AM Member
    Child Kingdom-Crawl, Walk, Run, Soar Together!

    Take off on old wildlife but show suggesting activity for all ages.
  • Posted by browncatfan on 2/15/2007 at 12:06 PM Member
    Family time was never this much FUN!

    Fitness Under Nine - F.U.N.!!!!!

    Getting Families in Motion!

    Kid Around Fitness. (Builds fitness around kids!)

    Good MOVE for your family!

    It's a Family Fun-ness Center!

    Kids'n Action.

    Family fun is a hop, skip, and a jump away!
  • Posted by tdbill on 2/16/2007 at 11:59 AM Accepted
    Fitness for the Fun of it!

    We are serious about fitness and serious about fun!

  • Posted by Phoenix ONE on 2/16/2007 at 3:26 PM Member
    Lot of very good tags in bbouge (above), here a few others to consider:

    0-60 Health at Jungle Gym, The Ultimate Fun Machine- Caution: Never Attempt this at home.

    {Show a} Frog and Prince {captioned}: JUNGLE GYM- for the frog in your life, Kiss Fitness Hello.

    CAUTION: Exercising at Jungle Gym, Fun Gets in the Way.

    Take a Leap of Fun at Jungle Gym!

    Jungle Gym and Jane -Have fun like Tarzan, For the Swing of Your life.

    A Visual of the Frog Jumping: {captioned} "JUMPIT, JUMPIT, JUMPIT", for the Frog in your life, Jungle Gym.


    Jungle Gym Time - Become the King of your Jungle ((visual a lion leaping)

    Gym Time is Fun When You Visit Our Jungle- Jungle Time for the Time of your Life.

    Kids What Time is It? Jungle Gym Time, for the time of your life.

    Stop in and Monkey Around at Jungle Gym. Where fun has many turns.

    1,2,3,5, ???Where's 4 ??---Having Fun At Jungle Gym - That's what it's 4! Stop in Today. (visual kid and mom counting)

    The Ultimate Adventure -Take a Ride on Our Jungle Gym, because life is fun.

    Hope these help,

    Good Luck, Happy Marketing ~
  • Posted by Deremiah *CPE on 2/17/2007 at 10:05 AM Member
    Hi WWBriggs,

    Hope you're having a great day. Thanks for such a wonderful question.

    Here's something to think about.

    Why not involve the customer?...How about having a name contest?... What might be the best ideas your customers can offer toward your new tag line? See what might be the best ideas your customers offer. At least this will allow you to see what their perception is of the place where they come to hang out or at the very least with will reveal how they imagine your organization to be.

    I've engaged clients many of times to do this and to glean from this very valuable resource. You might be amazed at what occurs. Allow your customer to take ownership in the process. If this was the beginning of an idea I can see the depth of leaving the customer out because you're building a target market. Right now you have a customer base that will offer advice that will lead you down the path to other customers like them. The only question is do you want customers like them or are you looking for a different customer base.

    Framing words for a target audience is both a science and an art. Give yourself the greatest opportunity to make this a successful venture. Think about what you would like the out come to be. I like keeping ideas simple so I'm only offering two simple but powerful solutions. This will stimulate the emotion in the Analytical mind and the Creative mind of your customer.


    ... Healthy Family Fun
    ...Fun Family Fitness



    REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need my help. Is there anything else I can do for you?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

    *Caring Promotes Exuberance
  • Posted on 2/17/2007 at 10:02 PM Accepted
    I like Fitness For the Fun of It.

    Beware of anything that suggests it's a place that only fit family's go. This will scare away people who NEED to go there.

    It's a great idea and I wish you the best of luck!
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)