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| Taglines/Names
URGENT - Need Help Fast!
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This question has been closed, and points have been awarded.
| Need Tagline For New Business |
| Posted By: bjp* on 2/26/2007 12:33 PM (CST) |
250 Points |
We are launching a new business Terra Guild to help companies with environmentally-friendly products or technologies in the high tech, building, and energy industries penetrate international markets. Our initial focus is to help small to midsize ($1m - $500m)European companies penetrate the US and US companies penetrate Europe. Eventually, we will expand into Asia and Latin America.
For companies to go international the risks and failure rates are high because: 1) the market isn't ready or is too competitive; 2) lack of comprehensive market entry strategy; 3) lack of experience in the foreign market.
Our differentiators are:
1) We understand the local market (e.g.., US and Europe initially)
2) We help connect all the dots (e.g., create a comprehensive market entry road map) necessary to minimize risk and increase likelihood of success
3) We are more than a consulting company since we will share the risk and help set up the organizational infrastructure (e.g., sales and distribution network or subsidiary, partner organization)
4) We have comprehensive skills: brand/marketing/sales management, import/export, start-up, organization design, new product development, strategy, research, intellectual property/legal, funding help. Have launched products internationally.
5) We offer a one-stop shop from assessing market readiness, to ensuring product is developed with foreign markets in mind, to developing and implementing a market entry plan, to finding partners (funding sources) to managing the entry.
6) We are familiar with the challenges in bringing eco-friendly products to market in the US and Europe
We've tried a few tag lines, but nothing meets the criteria of a good tag line (e.g., differentiates, highlights positioning, memorable, etc.). They have been:
- Innovation and commercialization of clean technologies
- US market entry representatives for clean technologies
- Minimizing risk and increasing success - Market entry for clean technologies
- Connecting the dots - Successful Market Entry
The tag line needs to stay basic and clear enough since we are considering translating the phrase into several languages.
We appreciate any thoughts or help.
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