Question

Topic: Student Questions

Launching Foot Heel Cream & Antifungal Itch Cream

Posted by Anonymous on 2/27/2007 at 3:05 AM ET 250 Points
i am abhishek, a marketing student.this forum is a treasured learning source for pple like me, thnks to the gr8 mind participating here.am doing my summer internship at a major fmcg and have been assigned new prod launch project - foot cream ala krack and anti fungal Itch cream ala ITCHGAURD

paras pharma is a major player in these OTC categories as a pioneer with strong positioning and chemist dist network.it enjoys undisputed brand recall thnks to its almost 30% spending on advertising.

i would definately undertake formal research bt i m looking forward to sniors here to guide me and give me insights and tips. how to frame the questionaaire n stuff

also if any1 can help me with sample research and new prod launch project in FMCG/related thn it would be helpful.
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RESPONSES

  • Posted on 3/7/2007 at 7:24 AM Author
    hi puru ,

    thanks for ur response.its true tht mere survey would nt yield much insights. i have also spoken to users indepth and uncovered few important attributes which ill ty and quantify through the survey.
    as regard competitior's data , i cant find much on the internet and my organization doesnt have the ORG data on it too...thy say we buy it as and whn needed.right now im just a summer intern so i dont evn know if this is a live project or not....so professional FGD's etc are also not possible in my available resoruces.

    bt i have some pointers in mind.im working on it.

    can u tell me abt urself.r u with an fmcg and wht profile
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