Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
March Madness- Any Nifty Tag Lines?
Posted by Anonymous on
2/28/2007 at 11:01 AM ET
I'm trying to come up with a campaign to sell our product which matches perfectly with the March Madness event coming up in about a week or so. Our product is sold to bars and restaurants- both of which get heavy traffic during this "holiday."
Any help would be appreciated!
2/28/2007 at 1:05 PM
You're asking for a tagline so can you give us a hint as to the type of product you wiill promote or the kind of campaign you're considering?
If your product is liquor, I wouldn't advise tying in a "madness" tagline.
2/28/2007 at 2:21 PM
I'll address creative later, but for starters, DON'T actually use "March Madness" in any promotions or ads, or you will be sued within an inch of your life by the NCAA!
3/1/2007 at 12:11 PM
Thanks for the responses-
The product we sell is actually something for bars to help them run their beer more efficiently and financially. And your right, being sued is certainly not something I would like to entertain for this campaign.
3/1/2007 at 5:27 PM
Let me offer the following you CANNOT USE March Madness see:
It IS a Registered Trademark-
To develop a useful tag more info regarding the product is necessary or you will start to see "generic tags" that provide nothing more than a simple rhyme, without ad marketing value.
Provide more and watch the creative "thirst" appear.
3/1/2007 at 6:40 PM
Well, just so you're not totally disappointed with what you're received, maybe something here will help with your product (some sort of dispensing device?) You can stilll allude to basketball.
The players are jumping--how about your business?
Improve your pouring by a long shot!
It's the favorite in this field!
Whatever the round, it pours a great one.
Could your bar service use an assist?
It's a slam-dunk bar helper!
(Oh well, it's a start!)
3/13/2007 at 9:01 AM
I am closing this question since there has been no activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
2017 B2B Content Marketing Benchmarks, Budgets, and Trends
by Ann Handley
Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to ...
by Assaf Dudai
Four Types of Email Addresses Damaging Your Deliverability, and ...
by Chad White
Story-Driven Data Visualization? Yep, That's a Thing, and Here's ...
by Matt Wellschlager
The Most In-Demand Marketing Skills
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with