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Topic: Student Questions
Pestel Analysis Of Asda?
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PESTEL analysis of Asda
Political
Competition commission
Competitive industry
The National Minimum Wage
Economic
Assisting people entering and re-entering the job market
Maximise the contribution of local and regional economies
Disposable income
Social
Lifestyle
Charity – benefits to the community
Technological
Self-scanning
Electronic point of scale
Chip & Pin
Environmental
Pursuing environmentally friendly strategies i.e. focused on recycling
Legal
Health & Safety
Data protection
Working hours restriction
Challenge 21
SWOT analysis of Asda
Strengths
Powerful retail brand and good position in the market
Pursue low pricing strategy
Wide range of products
Number of stores increasing
Financial resources
Weaknesses
Opportunities
To take over, merge or form strategic alliances with other global retailer i.e. Europe or china.
Threats
May face threats from Sainsbury’s, since their market share (16.5%) is not far from Asda’s market share, which is 16.8%.