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How To Promote Www.postjobfree.com?
Posted By: dennisgorelik* on 3/4/2007 3:45 PM (CST) 305 Points
I created web site which allows recruiters post their job openings. These job posts are cross-posted to other job sites (job boards). I made all efforts to make job posting process fast and easy (and it's free).
I believe that recruiters should benefit from using www.PostJobFree.com.

So, next step is to let recruiters (or direct employers) know about [URL delted by staff - once per message is sufficient]
How do I do that?

Here's what I've done so far:
1) Created [URL deleted by staff - once per message is sufficient]
2) Sent several emails to different recruiters with invitations.
3) Posted several links to [URL deleted by staff] to somewhat similar web sites.

What else could I do to promote [URl deleted by staff]?

Would adding some new functionality to [URL deleted by staff] help?

Posted by: dennisgorelik* Author Response
3/4/2007 3:51 PM (CST)
Talking about new features:
Currently I'm working on feature which would let users to find cross-posts of their PostJobFree job post on other web sites.
Would that feature be useful?
 
Posted by: director Member Response
3/4/2007 4:37 PM (CST)
Your best be with this site is to use radio marketing and target the recruiters and companies that are looking to hire.

When using radio marketing you can reach a large audience and even by targeting your messages towards businesses the people searching for a job will pick-up on the idea and will automatically know that if someone can post, they can probably search and will visit the site as well. It's a win-win.

I would also recommend that you possibly target local newspapers, in the business section preferably. Secondly, you will definitely want to create a press release and share it with your local media, for a start.

There are MANY things you can do to raise awareness. Though I'm going to have to say the number one thing you should do is the old fashioned ground pound. You need to personally visit (or hire someone who can make a good first impression and sales pitch) each business owner in your area and give them that all important business card and then make sure you follow-up with a phone call at least every month to remind them that you and your site exists. THEY WILL FORGET YOU!

Also, you may want to offer some kind of report they can use. Example, you may want to write up some kind of WHITE PAPER that explains why online job searching can save their company money and find the most qualified employee's. ETC... the possibilities are limitless!

Best of luck to you in your endeavour!

Sincerely,

Joshua M. Andrews
Director
QCSitter.com
[URL deleted by staff]
 
Posted by: dennisgorelik* Author Response
3/4/2007 4:48 PM (CST)
Joshua,

1) www.postjobfree.com is not about "online job searching" -- that's "online job posting".

2) What do you mean under "my local media"? [URL deleted by staff] is targeting whole United States market, not just some local area.

3) Why do you recommend "radio marketing" for internet web site?
Do you mean that radio listeners after listening to postjobfree ad would go their computer and type the url into their browser? I doubt it ...

4) How do you estimate sales budget for the marketing camplain which you describe?

5) What "sales pitch" do you mean?
PostJobFree.com isn't selling anything.

6) I think it's time to admit, that you cut&pasted your response from somewhere else without properly adjusting it to my question :-)
 
Posted by: msumner1* Accepted Answer
3/4/2007 9:31 PM (CST)
1. Why would employers post jobs (online job posting), if there are no employees searching (online job searching)? They want to make an ad on your site that nobody will read?

2. Can you afford to run an ad that runs across the entire US? You have to start small unless you have millions in venture capital, and what better place to start than your own back yard?

3. Can you afford a television ad yet? Radio is relatively affordable and can reach a broad audience.

4. You bashed his entire plan, so why do you ask for a budget?

5. You are selling your site and the service it provides. You have to convince businesses to come use it by showing them how it will help their company.

6. Could you possibly be more rude? I would STRONGLY suggest that you not do the pitch yourself because it's clear you don't have any people skills.
 
Posted by: msumner1* Member Response
3/4/2007 9:32 PM (CST)
By the way, great site:

"This IP address cannot be used for browsing."
 
Posted by: msumner1* Member Response
3/4/2007 9:36 PM (CST)
Your site is working again, but I think I liked it more before. Although it seems like you ripped off a design from another site... but I can't quite put my finger on it. LOL. All you need is an "I'm feeling lucky" button, and you can be totally unoriginal.
 
Posted by: dennisgorelik* Author Response
3/4/2007 9:54 PM (CST)
msumner1,

Q> 1. Why would employers post jobs (online job posting), if there are no employees searching (online job searching)? They want to make an ad on your site that nobody will read?

Ads posted at www.postjobfree.com are cross-posted to other job sites, where candidates can find them.
For example on popular job search engine www.indeed.com.

Now let me ask you --- do you think I'm not clear enough on this point? Would it be reasonable to post your question on [URL deleted by staff - one per message is sufficient] somewhere with my answer to that question, so it would be clear to my visitors how PostJobFree would help them?
 
Posted by: dennisgorelik* Author Response
3/4/2007 9:59 PM (CST)
msumner1,

> 2. Can you afford to run an ad that runs across the entire US? You have to start small unless you have millions in venture capital, and what better place to start than your own back yard?

> 3. Can you afford a television ad yet? Radio is relatively affordable and can reach a broad audience.

Yes, I can afford an ad that runs across the entire US.
No, I cannot afford television ad yet.

I'd like to avoid spending money on ads (because I'm not running any ads on www.postjobfree.com yet).
But if I spend money, I'd probably spend them on Google AdWords. I think that's the most efficient way of paid advertisement in most cases, and especially in my case.
Do you think I'm wrong on that?
 
Posted by: dennisgorelik* Author Response
3/4/2007 10:33 PM (CST)
msumner1,

> 4. You bashed his entire plan, so why do you ask for a budget?

Because I may be wrong (duh!) and he provides useful information.
So this "budget question" can clarify his idea.

> 5. You are selling your site and the service it provides. You have to convince businesses to come use it by showing them how it will help their company.

Ok, I see. He (and you) use word "selling" with the meaning "promote". Right?
I though "sell" usually mean trade something for money.


Google Define agrees with me:
===
Sell: exchange or deliver for money or its equivalent
===
 
Posted by: dennisgorelik* Author Response
3/4/2007 10:41 PM (CST)
msumner1,

> 6. Could you possibly be more rude? I would STRONGLY suggest that you not do the pitch yourself because it's clear you don't have any people skills.

I'm trying not to be rude. That hurts discussion. But being overly polite hurts discussion as well. If I think that Joshua cut&pasted his reply without really looking into my question - should I hide such my thought?
Again - I may be wrong, so Joshua would correct me (I hope).

BTW, I don't think that Joshua gave bad answer. If the answer would be really bad - I wouldn't even reply to it.

Anyway -- you recommend me not to "not do the pitch myself". What should I do instead? Hire (partner with) someone else?
 
Posted by: dennisgorelik* Author Response
3/4/2007 11:12 PM (CST)
Michael,

Do you consider it's bad to use elements of design of the web site which I like?

With time, www.postjobfree.com will gain more and more distinctive User Interface features. But for now I think it's better to keep the design simple. Agree?
 
Posted by: msumner1* Member Response
3/4/2007 11:25 PM (CST)
I wasn't really agreeing with what director said. I was just clarifying what he was probably trying to say.

1. It is clear that when job posters use your site, it will also be cross-posted. I was just commenting on your original reply where you said your site is not about job searching. One page that cross-posts to two is useful, but not all that useful. You have to attract job hunters as well, or the job posters won't have much incentive to use your site.

3. I'd probably go with Adwords myself. If you catch people driving in their cars, they're probably not going to remember you by the time they get to their destination. You'd have to have high frequency, which isn't doable on a national scale with a small budget.

5. Yea, promote would be a more accurate word since your site is free. Since you will make your money from ads on your pages, you need volume, so visiting businesses in person isn't really practical.
 
Posted by: msumner1* Member Response
3/4/2007 11:27 PM (CST)
I thought your design was taken from Google. When I looked at your two partner sites, I see where the design came from. I think it's good to be consistent with the sites you are cross-posting to, because people probably already feel comfortable with them.
 
Posted by: msumner1* Accepted Answer
3/4/2007 11:32 PM (CST)
This is what I understand about your site. Your partner sites are search portals that pull the results from thousands of job sites. However, of most of those thousands of jobs sites, most of them you have to pay to advertise on.

So what your site does is give them a free way to get their postings listed on your partner sites, because your partner sites don't have a way to add job listings directly.

Am I understanding correctly? If I am you have a very useful site :)
 
Posted by: dennisgorelik* Author Response
3/4/2007 11:52 PM (CST)
Yes, Michael, you understand it correctly:

www.postjobfree.com is providing job posting for free. And most job portals charge for that.

It's always possible to create your own job board, post your jobs there, and then ask Indeed.com to include jobs from your new job board ... but that's not easy process, especially for non-developer.

I want this functionality to be available for everyone who's looking for employees. For free.

Technically it's ready, now I have to let recruiters (and employers) know about this exciting (I believe) opportunity.

The question is - how to promote it?

On the positive side: the product is very useful and free.
On the negative side: very limited marketing budget, limited time (I have my day time job as a software developer, I have to improve [URL deleted by staff- once per posting is sufficient]).

So that's the challenge, right?
 
Posted by: msumner1* Accepted Answer
3/5/2007 12:15 AM (CST)
I'd go with Google adwords and maybe a direct mail campaign to HR managers at large companies. Once people start using your site I'm sure the word will spread quickly, because it's such a great idea.

You also might want to contact head hunters like Robert Half who post jobs for their clients, as I'm sure they're always looking to get more exposure for their ads with the least cost possible. For those I would recommend in-person meetings, because they could really bring a lot of hits to your site.
 
Posted by: dennisgorelik* Author Response
3/5/2007 12:33 AM (CST)
Michael,

How quickly is "quickly"?
:-)

I may consider using AdWords, but I have to be sure that it would be really efficient.

Big companies probably wouldn't be interested in www.postjobfree.com because they usually have their own job portal. And indeed.com already indexed them :-)

Postjobfree's market is probably about small and medium-size companies, which haven't setup their own job portal yet.

But who knows -- may be some big companies have akward job portals, so their recruiters would prefer to use www.postjobfree.com with time :-)

We'll see.
 
Posted by: dennisgorelik* Author Response
3/8/2007 11:20 PM (CST)
Michael, all points are going to you, since almost nobody else answered.

But www.postjobfree.com promotion goes quite well so far. The site rating is going up, recruiters started post jobs to postjobfree, they even post backlinks in forums to their PostJobFree posts
:-)
 


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