MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Ask your question ... sign up today! It's FREE!
Taglines/Names   URGENT - Need Help Fast!  
 
This question has been closed, and points have been awarded.
Wedding Package NamesPremium Member
Posted By: down under on 3/4/2007 6:59 PM (CST) 125 Points
Dear marketing profs community. This is a relatively easy scenario for you:


Our venue offers wedding packages. That means couples book their wedding in our venue and pay us a fee per person depending on the package they choose.

We have 3 different packages we offer to couples. They are currently titled with flower names: Frangipani, Tiger Lilly and Orchid. Each package is priced separately starting from cheaper to more expensive package. The inclusions in the package also increase in line with the chosen wedding package.

We are changing the packages we offer, but the principles are the same: 3 packages with different inclusions and pricing.

We need 3 new names to use in our different packages. We are looking forward to hearing your suggestions.

Posted by: ethnicomm Accepted Answer
3/4/2007 7:20 PM (CST)
I don't think the name per se will make any difference. Wedding expenditures vary depending on the culture, parental support/contribution and of course wishes of the bride and groom (slightly irrational). It depends on who is evaluating the packages as each have different criteria. Not all will be swayed.

I find this is similar to the naming of condos or new home developments. It helps to identify an offering but the word itself does not have any association or connotation.

Having said that, here are several suggestions for your consideration.

Sensational
Phenomenal
Breathtaking

Down Under
Mountain
Over the Top

Earth
Venus
Mercury
 
Posted by: farfromnormal* Accepted Answer
3/4/2007 11:26 PM (CST)
Hi, down under

How are you?

I guess the difference in each principle offerings must be huge. How can one control the expenditure on wedding packages.. Well my advice would be:

Stars from heaven
Walk on the wild side
Bed of roses

Fare(word) inside all:
Simpleaffair
Cuteaffair
Smartaffair

2seaters
4seaters
6seaters

Good wishes
Palak
 
Posted by: KathySmithFilms* Accepted Answer
3/5/2007 3:39 AM (CST)
Hi down under,

I recommend these catagories:

Icon
Celebrity
Artistic

Rolls Royce/Limo
BMW
VW

A-List
Bougoise (Middle Class)
Make It Go Right

Elegant Black Tie Formal
Up Scale Event
Beautiful Affair

Paradise Island Cruise
5 Star Hotel Gala
Desert Flowers Motel

Million $$ Couple
Professional Couple
The Launching Pad

Venti
Grande
Petite

Best of luck,
Kathy
 
Posted by: Ghost Writer Accepted Answer
3/5/2007 8:51 AM (CST)
Why not keep it simple? From least to most expensive, brand them as:

Silver
Gold
Platinum

or, how about:

Celebration
Festival
Gala

Sapphire
Ruby
Diamond

Paper
Rock
Scissors

Okay, just kidding about the last one ...

~Ghost Writer~
 
Posted by: Phoenix ONE Accepted Answer
3/5/2007 9:37 AM (CST)
The key is not to overshadow the value in any of the plans. That is why the flowers you used worked very nicely. You never want anyone feeling stigmatized by choosing an inexpensive package.

Therefoe I would suggest
Titling the Group:

"Love is All You Need, with Our Affaires of the Heart Packages";

Blissful Love
Enchanting Hearts
Majestic Elegance

I think the visuals you could use with each could be wonderful.
Each conveys love, sense of decorum and provides enough value, without any class association.

Good Luck & HappyMarketing
 
Posted by: lraul_marroquin Accepted Answer
3/5/2007 11:06 AM (CST)
I agree with simple clasifications, the propossal: Celebration, Festival and Gala sounds very goods if you are aiming to evoke an order of value (to be provided) in each package.

For the names you'd pick you need to take intensive care to avoid negative labels: donīt stress on money related adjetives because donīt want couples that choose the cheaper package feel themselves as the less (money) lucky couple. All the falled in loved couples who celebrate their wedding feel they are in the greatest day in their lifes no matter the size of the celebration, right?

Usually, by the size of the wedding celebrations you can infer who the guests will be, in that sense, how about:

1. Intimate celebration: for small celebrations where family and close friends are present
2. Friendly party: for mid-sized celebrations, where list of guest become longer but keep still in circle.
3. Extravaganza: for long, long list where family and close friend lines seems to blur

I Need to give give credit for that last propossal to my wif, (so thanks you honey ;) )

Luis Raul Marroquin
 
Posted by: Brand-in* Accepted Answer
3/5/2007 12:16 PM (CST)
Hello there! Hope these are helpful :)

Small, Medium, Large...yes that one's a joke!

What about having the numbers 1,2,3 but in a romantic language like French- unfortunately I do not know the translation.

Matinee, Featured, Premier

Elementary, Junior, Senior

Flower Girl, Bridesmaid, Maid of Honor

Ring Bearer, Groomsmen, Best Man
 
Posted by: down under Author Response
3/5/2007 4:18 PM (CST)
Thanks to everyone for the responses, papers, rock,scissors is the clear winner :-)

Phoenix One's comments are spot on, and is the rationale behind us choosing flowers name for our packages in the first instance.

Therefore although the value of the packages are different, we do not want people to understand that just by hearing the names.

This means the names that have a similar perceived value will be more favourable.
 
Posted by: KathySmithFilms* Accepted Answer
3/6/2007 2:58 AM (CST)
Hi down under,

I agree with Phoenix One and Luis Raul Marroquin. Who's to judge a very special day based on the amount one spends. Whichever package one buys from you is still an indication your service is the best regardless of the plans A B or C.

Theirs simple keeps things in true perception keeping your public happy for a special occasions. You could have names that vary around themes like: Garden Wedding, Mansion Wedding, Rennaissaince Wedding or http://www.marthastewart.com/page.jhtml?type=learn-cat&id=cat247&rsc=SC2872... for other ideas that are romantic memories.
Kathy
 
Posted by: ann.howell Accepted Answer
3/6/2007 12:40 PM (CST)
How about names of romantic couples from literature:

Romeo and Juliet
Tristan and Isolde
Lancelot and Guinevere

or for a more modern approach:

Rhett and Scarlett (from Gone With the Wind)
Tony and Maria (from West Side Story)
Jack and Rose (from Titanic)
 
Posted by: Shoperella* Accepted Answer
3/7/2007 2:15 PM (CST)
i just chuckled because all three of those stories from the above recommendations had a very unhappy ending lol

that would be a very interesting session

"So, which package would you like? Which couple would you most like your relationship to mimic?"

hehe
 
Posted by: Jane G* Accepted Answer
3/7/2007 3:54 PM (CST)
A few more ideas:
Simple Affair.
Elegant Affair
Black Tie Affair

Good Luck!
 
Posted by: down under Author Response
3/7/2007 11:51 PM (CST)
dear marketing profs

The answers are good and thanks to all contributors but there has not been one yet that is standing out-a "WOW" factor- at least for me. What do you think?

And an interesting diversion. I am now asking this question to another forum: wedding forum, yes there are many future brides there discussing everything you can imagine about weddings :-)

I will keep you updated as to how creative the brides will turn out to be will be,meanwhile the postings in here are still on!
 
Posted by: jillm Accepted Answer
3/9/2007 5:59 PM (CST)
As a bride in wedding planning mode right now, I would have to say this: keep it simple. Make it easy to understand the differences between each package (through your copy, not the name) and don't make me feel terrible for living life on a budget (and not wanting to spend my life savings on one day, as I'm overly practical by nature...). With that said, I don't see anything wrong with sticking with the flower theme... something like:

* Rose
* Orchid
* Lily

Alternatively, you could try going with different city names:
* Paris
* Vienna
* London

What are the differences between the packages? If it's something like a buffet vs. plated dinners, then why not state that in the names?

Best of luck to you!

- Jill
 
Posted by: down under Author Response
3/11/2007 8:29 PM (CST)
hi again

The brides are coming back with jewellery suggestions!

The most fav suggestions so far has been

Ruby
Sapphire
Emerald

Ebony
Ivory
Jade

what do you think?

We are thinking of replacing emerald with diamond as well, but wanted to know your thoughts!

BTW, good luck Jill and agree with all your comments,we are organising our wedding and try to keep things simple otherwise you can spend more than you can imagine!
 
Posted by: Ghost Writer Accepted Answer
3/12/2007 8:23 AM (CST)
Glad you like my gemstone suggestion.

I agree that 'diamond' should be the top tier descriptor. It's the gem that most people identify as being of the highest value.
 
Posted by: down under Author Response
3/13/2007 8:58 PM (CST)
Thanks to everyone who contributed and a special thanks to ghostwriter- who submitted the most popular name:

Sapphire
Ruby
Diamond

That's what we will use in the packages.
 


Get more answers ... ReTweet this!

Would you like to post a response?
Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).




Know-How Exchange powered by MarketingProfs


Sponsored Links

Buy a Link Now

Just Released ... Download Today!
Just Released ... Download Today!
Look inside
Included with Premium Membership
User Name:
Password:
Remember Me
Forgot your password?

Top 25 KHE Experts
(Taglines/Names)
Jay Hamilton-Roth (118779)
PhilGrisolia=Results (50958)
mgoodman (35690)
casey (27917)
vic (25818)
Mikee (24528)
Frank Hurtte (22862)
mdlugozima (22558)
W.M.M.A. (21692)
proeditor (17927)
Jo Masterson (17742)
SteveByrneBranding (13863)
NovaHammer (12753)
JudyJudyJudy (12070)
browncatfan (11145)
Levon (10795)
Gary Bloomer (10570)
Marketing-Riot (10503)
ASVP/ChrisB (10360)
D4Demand (10338)
rakesh_sethia80 (9754)
mbarber (8689)
michael (8270)
peanutpeanut (8225)
SRyan ;] (7751)
Recently Posted Marketing Jobs
Director of Marketing and Communications
Demand Generation Manager
Marketing/Advertising Faculty
Director of Marketing
Market Analyst
Sr. Field Marketing Manager - Business Intell.
Associate Vice President of Marketing and Corporat
Marketing Manager
[more jobs]

Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.