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Plse Help Tagline For Community Car Share Club
Posted By: glosdata on 3/10/2007 4:00 PM (CST)	125 Points
We are launching a new car share club which enables a member to co-own (share part of) a fuel-efficient car. They can also carpool to work, or may opt for group lease. The central message we wish to convey is that we (everyone on earth) need to minimize our greenhouse emissions by switching to green vehicles, and that if you do, your lifestyle gets better [not worse] through carshare, strengthened community relationships and reduced transport costs and time saving. How do we reduce all this to a few words? Our tagline suggestions so far: 1. Drive Green, Be Special 2. Travel green, be a good role model, and enjoy a better quality of life 3. Lead the way towards Greener travel 4. Drive Green for a Greener Planet 5 Green is Cool. Be Green. 6. Strengthening Your Relationships 7. Enhance your lifestyle http://community-carshare.com/ Also we wish to abbreviate the name so it rolls off the tongue easily--but has to capture the three concepts "community", "car-share" (as one word), and "Club". CCC was the first suggestion, then we found it is not distinctive--there are a million CCCs out there, plus it fails the test of conveying what the service is all about by itself. So we though of CoCar Club. Others are saying ComCar Club, What do you think? Thanks in adavance Tegi

Posted by: peanutpeanut	Member Response
3/10/2007 5:39 PM (CST)
green car share co-op

Posted by: glosdata	Author Response
3/10/2007 7:10 PM (CST)
Hi peanut, Thanks for your input.

Posted by: farfromnormal*	Member Response
3/11/2007 11:04 AM (CST)
Hello Tegi Triple c green share c3g car share c cube car share C(3) club. it will finally depend how you write it... below that you will for sure have to mentione the complete line. will think though of more. Good wishes Palak

Posted by: Phoenix ONE	Accepted Answer
3/11/2007 1:23 PM (CST)
Tegi, Lets attack your model a little differently, I think by using an acronym with your current name, your brand will loose significance and identity. I strongly suggest removing or using a simple "call letter concept". Especially since your message and product is unique, timely and a really good idea. AutoShare, Its time has come. Car2Share, Its Time has arrived and so will you. Auto2Share Green, Efficient and So Timely Group Green, an Auto Share Plan Save Time, Money and the Earth. Green2Go, an AutoShare Plan Timely,Effective and Efficient Just a few ideas to move thoughts a little different way, Hope they help Good Luck & Happy Marketing~

Posted by: glosdata	Author Response
3/11/2007 3:43 PM (CST)
Farfromnormal and Phoenix ONE, Wow, We are definitely miles away from where were yesterday. We are mulling all these wonderful proposals. Cheers, Tegi

Posted by: thetarg*	Accepted Answer
3/12/2007 2:01 AM (CST)
Some great ideas from Phoenix ONE. How about you run with the green theme and the car(s) you share are all painted a distinctive lime green, with strong wrap-around vinyl signage proclaiming what you are doing. You could try a short sharp memorable name, and a tagline that expands upon the concept ... what the name stands for. ComCar 'Communities sharing and saving' Or use a name that grabs the imagination and fires the emotions The Cool Green Limousine 'Communities sharing to protect the planet' Great idea. Lots of luck with the project ... it should go nationwide ... better still, worldwide !

Posted by: retail	Accepted Answer
3/12/2007 2:54 PM (CST)
I like some of the above suggestions AutoShare Green2Go G2G ComCar Co-Car - a co-op for your car (is good too.) Other ideas Co-Ride RideShare RideAide (Might be too close to RiteAid) Share-A-Ride This will "Date" me but I think the cool kids are calling their cars "Whips" these days, so here goes: WhipShare WhipCo Co-Whip WhipRide WhipRiders GreenWhip WhipGreen Whip2Go WhipShip WhipCom Good Luck - Great Idea

Posted by: glosdata	Author Response
3/12/2007 4:34 PM (CST)
thetarg and Retail, Thanks for very creative and sublime suggestions. And yes, we thinking beyond local, as the problem being addressed is worldwide in scope. Thanks, Tegi

Posted by: Major_D	Member Response
3/12/2007 11:40 PM (CST)
Go Green Car-share Club Share a Ride and Save the World

Posted by: rjohnni	Accepted Answer
3/15/2007 6:34 AM (CST)
I would rather stick with the Original branding to a large limit, to tell immediately that its all about carshare...and later pitch in with other VA Services. Since there is a community and club, we might be in a position to subtle or remove one of them...Lemme try: Car Share Community : For a greener tomorrow Car Share Club : Save. Green. Wallet And it does not look like we have lost any essence from the original communication. Also note the focus coming into the derived benefits. Hope it works. But more than all, all the very best in your endeavour, Telgi. KUDOS

Posted by: glosdata	Author Response
3/16/2007 1:46 AM (CST)
Thank you rjohnni and Major D for more insightful suggestions. I highly appreciate.

Posted by: glosdata	Author Response
3/16/2007 1:54 AM (CST)
I take this opportunity to thank everybody who took time to respond to our request. We have been really impressed and recognize the true value of your suggestions. Although I am not in a position to make a decision on which particular suggestion we will go with, we are sure that it is in one of the many suggestions. I will accept various suggestions from which we will chose one or a combination of several. Thank you all and God bless.

Posted by: glosdata	Author Response
3/16/2007 2:15 AM (CST)
I have accepted these four people's answers for what I considered the best. 1. The Cool Green Limousine 'Communities sharing to protect the planet' and ComCar 'Communities sharing and saving' by thetarg 2. Group Green, an Auto Share Plan Save Time, Money and the Earth. and AutoShare, Its time has come. by Phoenix 3. ComCar Co-Car by retail --for trying various combinations and affirming our earlier position 4. Car Share Community : For a greener tomorrow by rjohnni

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