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Tagline For Comparison Shopping Website
Posted By: glosdata on 3/10/2007 4:56 PM (CST) 50 Points
We are seeking help with a tagline for a new comparison shopping website. The website offers customers a chance to compare products or services. This helps them save time. money (by getting the best product at the best price), the environment (by not driving all over the place emitting greenhouse gases), convenience, and peace of mind, among others. What is being suggestions so far:
1. Your Source to fulfillment and 21st century lifestyle
2. Shopping Made Easy
3. Telewander for the best deal (Telewander incidentally was the original brand name of the service when it was first conceived 14 years ago as a telephone based service, before the Internet.)
4. Cyber wandering for the best out there
5. Let Shopping be what it was meant to be-fun!
6. Luxury-from the comfort of your home

We appreciate your suggestion. The suggested above are just to help you know what is going through our minds.

Thank you in advance
Ralph

Posted by: peanutpeanut Member Response
3/10/2007 5:37 PM (CST)
saving time, money when you compare
 
Posted by: Phoenix ONE Member Response
3/10/2007 5:57 PM (CST)
Here are a few ideas:

Shoppers Comparison, the ultimate guide to savings

Dare to Compare, click and browse for better deals

CompUClick, compare products with a simple click

Cyber-parisons- compare products, prices and features all from the comfort of your home.

Hope these help

Good Luck & Happy Marketing ~


 
Posted by: glosdata Author Response
3/10/2007 6:49 PM (CST)
Thanks peanut and phoenix,


I appreciate the responses, and the the wording move us forward. I will explain further below where we are finding difficulty.

We are seeking to go one step deeper than features. So that the tagline--slogan--a few words--should capture the essence of the service in terms of the benefits--what it would mean to the customer after comparing and getting the better deal What the whole experience, plus the product, does for them.

For example, Author Greg Nicholls says:

"I have recently learned a very valuable lesson, it has to do with selling business, but what are we "selling?" When you review this simple analogy it will make total sense to you; we should not be selling the "drill," rather we should be selling the "hole."

http://www.1888articles.com/selling-business-the-drill-or-the-hole-is-produ...

Melinda Davis, founder and CEO of the Next Group has produced a trove of insights about the new sources of value in business. In The New Culture of Desire (Simon & Schuster, 2002), she presents a summary of her insights: "Peace of mind has become the ultimate consumer good. Which means that marketers must become healers.

She goes on: "Consumers who once put houses, cars, and gizmos at the top of their aspirational lists now cite "a safe, happy home" and "peace of mind" as their number-one priorities. People are looking for an experience that goes by many names: the zone of the athlete, the inner bliss of a religious person. For some, it's a Calgon moment, when you slip into a warm bath and go "Ahhhh." I call it the State of O, for optimal state of mind." Besides peace of mind, people desire a sense of importance."

She goes on : "In a world where everybody knows too much, everybody wants to matter.Emeril Lagasse and Martha Stewart have helped midwife this new elitism by peddling a kind of prestige lifestyle to the masses. consumers yearn for fewer choices, not more choices, and they will yield to a trusted advocate who will clear a path through the chaos for them. "

So, we being mere mortals wonder how the benefits--convenience, saving time, saving money peace of mind, prestige?etc can be sumarized into one shorrt sentence.
Cheers,
Tegi
 
Posted by: lfoley* Accepted Answer
3/10/2007 9:28 PM (CST)
Armchair shopping - save time, save money

I am also thinking of a visual, but can't quite figure how to end it - but I keep seeing a pair of ruby slippers with the "there's no place like home, there's no place like home" (obvious connotation there!) and a delivery truck bringing goods. Obviously real sketchy but maybe something to launch from.
 
Posted by: glosdata Author Response
3/10/2007 9:41 PM (CST)
lfoleym
Brilliant!
And hillarious.

Cheers,
Tegi
 
Posted by: ethnicomm Member Response
3/11/2007 11:16 AM (CST)
How about these ideas?

XYZ comparision shopping service...scan for savings.
XYZ - get what you need without going there.
XYZ - Click'ere
XYZ - now, go fly a kite!
XYZ - park yourself here!

Telewander - tell a friend.

ethnicomm inc.
 
Posted by: farfromnormal* Accepted Answer
3/12/2007 6:30 AM (CST)
Hey Ralph,

This sounds like a unique shopping experience.
Instead of moving around in a busy place...you only have to move the mouse. Though I like to shop in departmental stores and end buying more than required!lol

My views would be:

Comfort is just a click away
Surf and save from Home.
To know Peace understand the price
SSS - Surf Save Shop
You save while you surf.
For smarter women introducing e shopping
You surf while she shops
carry on shopping(fun)
No more a costly affair
unique cyber system shopping

OK!

Good Wishes
Palak
 
Posted by: Papadoc (Steve)* Accepted Answer
3/12/2007 11:24 AM (CST)
To me your biggest problem is also where you have a chance to develop here. You MUST differentiate yourself and truly market, but in this case you probably don't have the bucks to go head to head with the likes of MySimon and Bizrate. That means you must get into guerilla marketing, and this is the place to start.

I am reminded of an old story – true or not, that makes the case. Man one with a strip-mall hardware store and doing well is nearly wiped out when a much larger hardware store opens up in the slot to the right of him. Promoting that store is a sign above the door that says, “Best Selection”. That’s advertising.

To make matters worse, another hardware store opens in the slot to the left of him with superior buying power, and they place a sign above their door, “Best Prices”. That’s differentiation.

Nearly out of business now but not to be outdone, the original fellow in the middle places a sign above his door, “Main Entrance”. THAT is guerilla marketing.

Take other ideas and use them to your best advantage. If you can’t buy the business, then intrigue them, be ingenious, be controversial, or take that piece of business that your competition cares least to defend. At least make them curious.

You can’t use EXACT slogans used elsewhere or trademarks or images without permission. However, common items and ideas can be adapted and still ring a bell with the consumer. Just coming off the top of my head is a combination between Geico and Ebay in the slogan, “Even cavemen can find IT here”. Yes – everyone knows what you are doing, but you are far enough removed from the slogan, you aren’t in insurance, and there’s no threat of consumer confusion – it’s used sparingly elsewhere, but it is used without problems.

Work on it some, but be unique and stand out, and take advantage things that are already in the marketplace that you can attach to yourself.
 
Posted by: retail Accepted Answer
3/12/2007 2:27 PM (CST)
What you see is what you get, only cheaper.

Come Here to compare

Come Here to compare, and save.

Telewander-Full!

You saved the difference because you cared to compare the difference.

Are you locked into TeleWander? It's a cool name but it does seem to "date" the concept. I like the CyberWander idea - even E-Wander or I-Wander, perhaps MyWander or YouWander or go crazy with "WildBlueWander" - "Compare in the air" or the "Air of Compare"

Stare & Compare
Compare 2 (Compare Square)
 
Posted by: glosdata Author Response
3/12/2007 4:55 PM (CST)
Papadoc (Steve), Thanks for taking time to give an incisive analysis and pointers on dealing with the "guys with the big bucks". The "even cavemen can find it" idea is wonderful, as it opens opportunities for variations.

Wow retail, you are on to something BIG!

We are not using TeleWander as brand name. A new name has been agreed on (still under embargo for two more weeks)- launch date March 28). But variations of that can be used in marketing it.

Thanks,
Tegi
 
Posted by: rjohnni Accepted Answer
3/15/2007 6:22 AM (CST)
What any online comparison service provide is the convenience of sitting at home and save.

In this line of thinking the service that you provide can be summed up as:

Click Compare. Comfort Save


Minimum language adjustment may be aplicable, but it captures the emotion perfctly.

KUDOS
 
Posted by: glosdata Author Response
3/16/2007 2:26 AM (CST)
Thank you rjohnni for a rhyming suggestion.
 
Posted by: glosdata Author Response
3/16/2007 2:47 AM (CST)
I wish to thank everyone who took time to provide suggestions for my request for tagline.
I accept five responses as follows:

1. Armchair shopping - save time, save money
lfoley

2. Comfort is just a click away
and the SSS - Surf Save Shop--It has triggered various thoughts--like --Surf, Shop, Smile
by Palak-farfromnormal

3. What you see is what you get, only cheaper.

Come Here to compare

Come Here to compare, and save.

Telewander-Full!
by retail

4. Click Compare. Comfort Save
by rjohnni

5. Papadoc (Steve) for various suggestions on how to go about it.
 
Posted by: ecofriendlyzubz Member Response
3/16/2007 2:53 AM (CST)
Compare Products. Save Bucks. Buy Peace.

or to make it shorter remove 'save bucks'

Compare Products. Buy Peace.
 


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