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This question has been closed, and points have been awarded.
Name & Tagline For A Business Resort
Posted By: Jane on 3/11/2007 12:32 AM (CST) 500 Points
Right. My dilemma is in the title itself. Looking for a name & tagline for an upcoming boutique hotel in India. It's being positioned to attract tourists from over seas (given its location - sea side, heritage city etc) as well as local business folks for the use of their Conference Halls, Business Centres etc. Yet another focus would be health/medical tourism - the latest fad in India. The owner goes by the name KILLIAN and would ideally like this to be part of the name.

To provide more insight:

VISION

To be among the top 10 preferred hosts in the country for tourists and business visitors.


MISSION

We will exceed international standards of operations, in quality and in service, by leveraging traditional Indian values and practices.

Thanks & look forward to your suggestions.
Jane

Posted by: vaasst* Member Response
3/11/2007 3:35 AM (CST)
The Killian at Heritage City...
Seaside Resort & Conference Center
 
Posted by: MajorHal Member Response
3/11/2007 3:43 AM (CST)
Hi Jane,
Please tell me about the area (urban, exurb, remote, tourist, green, etc.). Also, what attractions are nearby that would entice visitors. A majority of resorts identify the area &/or attraction in their names. "Pheasant Run"
"Emerald Valley", "Fox Glen" etc.
Thanks,
MajorHal
 
Posted by: Jane Author Response
3/11/2007 8:13 AM (CST)
Sure Hal.

The following link will give you the info you require about the locality.

http://en.wikipedia.org/wiki/Fort_Kochi

Thanx,
Jane
 
Posted by: farfromnormal* Member Response
3/11/2007 10:38 AM (CST)
There is a latest trend of Hotel names in India Jane.

I am sure you have heard Ginger, lemon (something)
etc...Would be interested names like these kind?
It would be quite interesting...i think

Name has to be very Universal, as you have mentioned its also to promote international tourism. What kind of look and feel you finally intend to give :

Classic, Heritage, youthful, classy, peppy...so we can be more creative while suggesting names for your resort...

Good wishes.
Palak
 
Posted by: ethnicomm Member Response
3/11/2007 10:49 AM (CST)
Kochi by Killian
The Killian Resort
The Killian Seaside Resort
Killian Hotel and Conference Centre/Business Centre
Killian Retreat
Killian Resort and Spa
Killian Chakra Centre
K Hotel and Business Centre
The K - Hotel; The K - Ashram; The K - Spa; The K - Business Centre
K Hub or Killian Hub (hotels, business centre and spa)
Fort Kochi Killian

ethnicomm inc.
 
Posted by: proeditor Accepted Answer
3/11/2007 11:03 AM (CST)
Sounds like a great place. Here are two ideas:

Killian By the Sea
traditional ambiance with all the latest conveniences

The Inn by Killian
Seaside Resort & Conference Center. Where old and new worlds meet.

(acknowledgement to vaasst for part of that last tagline)

Best of luck,
karen
 
Posted by: Phoenix ONE Accepted Answer
3/11/2007 11:49 AM (CST)
Let me offer a little different spin:

Killian's Malayalam Hotel
A World Class Retreat for Business and Health

Killians Hotel By the Sea,
A Resort for Business and Health

Killian's International Hotel,
World Class Business and Resort for Health.

Killian'sHotel, a
World Class Conference and Resort
Premier Destination for Business and Enjoyment

Killian's Queen of the Arabian Sea Hotel
For Business, Health and Fun

The Killian
Five Star Hotel, combine business, health and fun

Killian's Kerala Resort and Hotel
World Class Facilites for Business and Fun

or simply Killian's Kerala Hotel, a five star destination

Hope these help

Good Luck & Happy Marketing ~
 
Posted by: peanutpeanut Member Response
3/11/2007 12:23 PM (CST)
killian's resort and hotel
where first class is common
 
Posted by: thetarg* Accepted Answer
3/11/2007 7:08 PM (CST)
The 'vision' for the resort demands 'magnificence' I feel.

The Killian Kingdom Resort
World class hospitality Indian style

The Killian Kingdom Resort
International accommodation by the sea

The Killian Kingdom Resort
Classic styling . Contemporary service
 
Posted by: Jane Author Response
3/11/2007 8:13 PM (CST)
Thank you Folks... let me just quickly add my thoughts on some of the above: dont really want resort as part of the name, as it denotes more of a holiday place. Kingdom is being used by a huge shopping mall just set up, so that is out. The client is not too keen on using the hotel tag either... Palak, yes I'm aware of Ginger (Taj Group) but this is a start up... The place would be classy more to blend in with the heritage feel rather than peppy, youthful etc..

Your responses are very good, and, I know for most of us, the first shot is the best, but I'd definitely like to get a few more...

Thanks again,
Jane
 
Posted by: MajorHal Member Response
3/11/2007 8:19 PM (CST)
Hi Jane,
Thanks for the link.

How about:
The Killian Rajah Resort
Royal accommodations

Killian's Kingdom of Kochi Resort
Royal accomodations and regal conference center.

MajorHal
 
Posted by: Matt* Member Response
3/12/2007 1:15 AM (CST)
Jane,

Two names that might work are perhaps obvious, but no one has yet mentioned them:

The Killian Centre

Killian House

And one that gets away from the obvious:
Centrepoint by Killian

Hope that helps,
Matt
 
Posted by: farfromnormal* Member Response
3/12/2007 2:01 AM (CST)
Hi Jane Thanks for the info.

Kerala (south of India) known by Gods own country,.
Its a place where you submerge yourself in water,
feel the atmosphere with greenery, its a place of complete reunion with exotic nature. Kochi is a beautiful place. Its a tourist spot by itself.

Will you offer job opportunities for locals who live
around your complex...Keralites are the most literate of lots. Just a thought!

My insights goes this way...
Firstly names for the owner (separate)
Then set of Names of the Business Resort
Lastly the set of Taglines

These can be treated as ideas as well:

Killian Friendly Escort
Killian Business Associates
Killians Culture Centre
Killian Palace
Killian Era
Killian Park
By Killian Group
By Killian Legacy
By Killian Estate
By Killian Grandeur

Name
Venture one
Treasure hunt
Heritage Plaza
Jewel by the bay

Tagline:
Celebrating the taste of tradition
Celebration of the human spirit
Talk - surf- relive.
Formal (or informal)get-together
Image. Explore and entice
Green living, fine hide-out.
Re-treat yourself
cordial invitation
Family and work at the same time.
Your enterprising partner
International Hide-out(fascination for the word)

Leaving space for more to come from colleagues!

Good wishes
Palak
 
Posted by: KathySmithFilms* Member Response
3/12/2007 4:22 AM (CST)
Hi Jane,

Killion Trend Centre - Accommodations Enterprise
Hotel Killion - Your Overseas Home
The Killion - World Famous Hotel
Fort Kochi Killions - World Class Inn
Killions Regal Palace - Memorable Stay in Kochi
Oasis of Killions - Rajah's Dream Palace
Indo-European Cultural Center - Killions by the Sea
Haven of Killions - Adventure by the Sea
Luxury Center - Meet me at The Killion Shores
I wish you the very best,
Kathy
 
Posted by: proeditor Accepted Answer
3/12/2007 10:20 AM (CST)
Thinking about this more, I wanted to add these thoughts. Since you want to use the name Killian, I think something very simple with "Killian" is in order. The name itself is easy to remember and spell (for English-speaking people any way; I can't speak for others) and you won't have to worry about competing with hotels with similar names. If they ever open other hotels, the name can be repeated.

So, I still like the two names that I suggested above, and I like some of the simpler ones that others have suggested (e.g., The Killian). I think "Killian Inn" is a little hard to pronounce, but here's another alternative that's simple, descriptive and memorable:

Killian Seaside Inn

If I were looking for a place to stay at an international destination, that name would appeal to me. You've also been given some good taglines that would work well.

Best of luck.
karen
 
Posted by: Jane Author Response
3/12/2007 10:25 AM (CST)
Just a small note to say, a big THANK YOU for all the responses received so far!

Jane
 
Posted by: Y Lo* Accepted Answer
3/12/2007 11:14 AM (CST)
Good Morning Jane,

As a frequent business traveler, I've seen many a hotel (and hotel name) in my time. One thing I've noticed is that many of the major players have kept it simple and have gone with a one-word name. As they expanded, they had that flexibility to adapt by tagging on the locale, continuing to build upon the brand name equity. So here are a few of my suggestions:

1) Killian (K is such a strong and powerful letter of the alphabet; words starting w/K can carry themselves.)
2) Killian Kochi (Kochi can be in a different font or supertitled in a different font)
3) Killian International
4) Killian International Kochi (same as #2 above)

Tag line could be:
"India's top elegant accommodations for business, pleasure and exploring our rich, historical treasures."
 
Posted by: retail Member Response
3/12/2007 1:58 PM (CST)
Killian's Island

I agree with those above, keep it simple & memorable one or two words.

Killian
The Killian
Grand Killian

With the simple Killian you can follow with multiple tags

Killian - Relax, Recoup, Rest, Recover, Recreation (whatever the 3 r's are.)

Killian - Business Conference Center

Killian - Rest with the Best

Killian - Medical Recovery Center & Health Salon

Good Luck, If the venture is Truly Extraordinary over time the word "Killian" will be synonymous with "Excellence" then you'll know you are there!
 
Posted by: rjohnni Member Response
3/13/2007 5:49 AM (CST)
Hi Jane:

From around the area, and being in the branding biz for long, some of the suggestions above basically sums up the best strategies on Travel & Tourism industry branding. And the nomenclatures, the formation et al. put forward by my fellow pros are in a level where they can put huge billings to your clients. And in terms of simplicity and approach, Y Lo has come pretty close to a stronger branding, not that others aren't...my perspective.

The K word being mandatory, and since the facility is more for the western tourist,...try bring in the old world charm of Kochi, the reason why they are visiting the place. Being a local, I know how my preference change, once I know that the tasty westerner is chosing the facility over others. My migration to the facility will be natural. So here's my 2 paisa...

The Cochin Killian - Your Colonial Escapade
- Globe's finest by the Arabian Sea
- Global Leisure. In God's own Country
- Global Class. In God's own Country
-
The name spells class, brings in all the components that are mandatory, and bring in the warmth like a Paris Hilton. Location and what it provides is direct. Based on the colonial theme, you can bring in the modern facilities (a similiar treatment has been done on the brand taj malabar, if I am not mistaken)

Your ad/emailing/outdoor campaign can talk of travel to cochin/health tourism/conference at The Cochin Killian as the situation demands.

If you think that the direction is fine, and need any support, you can contact me personally for any focused activity/strategies. I have a dedicated facility in Bangalore, South India.

KUDOS
 
Posted by: kennethjames35 Member Response
3/14/2007 12:22 PM (CST)
Killian's Castle or Kastle??? --where everyone is king and queen.

Ken
 
Posted by: Jane Author Response
3/18/2007 12:44 AM (CST)
Thankyou ALL, for the responses, we have picked 3 names and 2 tag lines from among all of the above. Hence the points have been awarded to 4 of you (Karen, we picked a name from one and a tagline from your other entry hence awarded points to you twice.) We will present this to the client along with 5 more options from my team.

Best Always,
Jane
 


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