Question
Topic: Student Questions
Consumer Behavior - The Importance Of Disposition
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My question is: why is the phenomenon of old people's disposition of special possessions important or relevant for marketers?
Apart from the answers that came top of my head such as:
- it provides insight into how consumption culture is lived and experienced by its members since disposition is an inevitable part of the wheel of consumption.
- In turn, understanding consumer behaviours allows firms to discover new wants/needs and thereby tap into new market opportunities.
However, my response seem pretty preliminary and basic, I am hoping if any experts here can give me some new insights into the subject matter.
Thanks :-)