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New Tagline For High Tech Medical Billing Software
Posted By: wgilbert on 3/23/2007 10:23 AM (CST) 500 Points
We are a growing, high-tech medical billing software company. In business since 99, we recently got Private Equity funding for growth. We have a great product, lots of experience, and no visibility.
Target customers are large speciality physicians (e.g. radiology, cardiology, etc.) and medical billing companies. Buyers are SMB business people (usually practice manager, not the physician), not technical; very busy, etc. Lots of clutter to break through.
Competitors range from GE and McKesson to small, local companies and lots in between.
We offer more powerful capabilities (and results) than the smaller players and a superior "point solution" vs. the large ones. Primary benefits: more revenue (= more profit) and much greater efficiency (less overhead).
Our objective is to distinguish the company as more high tech, more up to date, with better results (but everyone claims that).

Current ideas: "experts in medical billing";
"billing, compliance, smarts";
"the best billing software. Period."
"Driver of billing results" (or "driver of billing productivity");
"Drive billing off the charts"

None of these have hit a chord. Help!

Posted by: jfrederick* Member Response
3/23/2007 10:39 AM (CST)
Providing the most advanced and efficient hi-tech billing solutions.

Can you reveal the company's name? That might help a little....
 
Posted by: Tracey Member Response
3/23/2007 10:56 AM (CST)
Efficient billing with smart technology
(or billing results, better billing)
 
Posted by: retail Member Response
3/23/2007 11:06 AM (CST)
Give your accounting system a clean bill of health with XYZ software.
 
Posted by: wgilbert Author Response
3/23/2007 11:28 AM (CST)
If it helps, the companies name is AHS. The current product name is somewhat generic, so it doesn't help much.

Thanks for the ideas so far!
 
Posted by: JudyJudyJudy Member Response
3/23/2007 1:04 PM (CST)
A new tagline isn't going to increase your visibility, but maybe help you in your advertising and PR efforts.

When you say "distinguish the company as more high tech, more up to date, with better results", are you talking about your customer who uses your software?

I need to think on this one some more.
 
Posted by: wwbriggs* Member Response
3/23/2007 1:24 PM (CST)
Power capabilities and efficiency equal billing smarts.

Keeping you on the leading edge of your billing cyle.
 
Posted by: wgilbert Author Response
3/23/2007 1:32 PM (CST)
JudyJudyJudy,
Responding to your comment:
"When you say "distinguish the company as more high tech, more up to date, with better results", are you talking about your customer who uses your software?"

Yes: our customer will be more up to date, with better bottom-line business results and a high tech solution (without the technology headaches).

Of course, we want our company to be perceived as "high tech" because that will help with differentiation.

Thanks for your input--and thinking "on this one some more".
 
Posted by: JudyJudyJudy Accepted Answer
3/23/2007 1:37 PM (CST)
Modernizing today's medical billing process
The intelligent medical billing system
Accelerating your medical billing cycle
A Profitable & Efficient Net Billing Cycle
1 Profitable billing process / Net Less Days
 
Posted by: Phoenix ONE Accepted Answer
3/23/2007 4:45 PM (CST)
Here are a few thoughts- first I believe for your product and target market, dont use a short tag- it will not define your value to their practice.

When Billing Compliance Matters Most, Our Software will Matter to You, Fast, Effiecient and Economic

When Results Matter Most, Our {{company name or brand} Software is the Driving Force.

Billing just got easy and compliance worry free with XXXX Software.

When Compliance Mattters Most, Our {{co. name or brand) Billing Software makes it fast and affordable.

Billing should not keep you up our night- XXX Software, lets you rest easy.

Hi Speed Software makes billing easy- Take {{product name} out for a spin. You will love the handling around the turns.

XXX Software zero to compliance in one fast efficient package. Take it out for a spin.

Hope these help and give a little different view.

Good Luck & Happy Marketing ~ Bill
 
Posted by: jb93063* Member Response
3/23/2007 7:05 PM (CST)
A few ideas done in 15 minutes – hope one works.


Medical Billing Made Easy with [Product name]

4 years of college, another 4 in medical school, 2 years of residency and total and utter commitment – it shouldn’t be that hard to do medical billing….[Product Name], the most advanced, easiest to use billing software in the industry.

The prognosis is good with [product name], the most efficient, profitable, and easiest way to bill your patients.

A Medical Breakthrough! Fast, easy, and efficient medical billing software using state of the art technology, [product name] by [company name], a trusted name in medical billing since 1999.

Busy Billers Buy the Best – [product name], the software that bills better.

Medical billing is hassle enough – your billing software shouldn’t be [product name], a better solution.

The power and sophistication of more expensive programs, the ease and efficiency of a simpler program all in one refreshingly brilliant software – [product name]


JB, Simi Valley , CA
 
Posted by: ps_rathore Member Response
3/24/2007 8:04 AM (CST)
Hi Bill ,

Some thoughts for u:

1. AHS presets The Billing Guru.

2. AHS - Medical business optimizer

3. AHS present - The Accountant -

4. Billing automation and behyond

5. Bills that Thrills and no chills

6. The best in Billing automation

7. AHS - [Software name] - Billing fast & easy

8. AHS - Preffred Billing partners

9. billing made easy

10. Simplified Billing
 
Posted by: proeditor Accepted Answer
3/24/2007 11:59 AM (CST)
I'm trying to come up with something catchy that also conveys your message clearly and seriously. I like using "higher tech" instead of "high tech" because it's a little different sounding and conveys that your solution is more advanced. I think you could find something that really works by playing with the ideas "high/low," "higher/up/down," etc. So, here are some suggestions:

The higher-tech, lower-overhead billing solution

Drive overhead down with higher-tech billing.

Drive overhead down with top-drawer billing.

Use higher-tech billing to raise your bottom line.

Think high tech for low overhead

Higher tech billing means higher revenues

Advanced billing for advancing your revenues.

We've upped the technology to drive down your bottom line.

Up goes revenue. Down goes overhead... Compliance smart billing from AHS

Of your original ideas, the first three talk about you and the last two talk about benefits to customer. The latter is usually the better approach, so that's what I've tried to do.

Best of luck,
karen
 
Posted by: wgilbert Author Response
3/24/2007 12:09 PM (CST)
Great ideas! I appreciate all of them and am busy sorting and thinking. I especially like the benefits-focused ones.

Thanks--and keep 'em coming!
 
Posted by: NovaHammer Member Response
3/26/2007 8:08 AM (CST)
IT Billing Rx:
Apply AHS Daily for a Better Bottom Line.

Double medical/financial entendre intended ....

Cheers.
 
Posted by: browncatfan Member Response
3/26/2007 9:39 AM (CST)

Designed by medical professionals to maximize efficiency, revenue, and organization.

Smarter billing software.

Move billing from a weakness to a strength.

Makes revenue streams flow faster.

If billing is the weak link in your operation, strengthen it.

If billing is your "achilles heel" then fix it.
 
Posted by: D4Demand Member Response
3/26/2007 10:27 PM (CST)
Here's a completely different idea. Include a feature in patient billing module that includes medical/insurance/general humor cartoons. Add a little levity to reading the bill. Put a smile on their faces instead of causing heart attacks. Then you can use the following.

Software that doesn't change the way you do business.

Get paid faster

Billing doesn't have to be such hard work.

It's like having patients throw money at you.

Paitent love geting our bills!

D4
 
Posted by: D4Demand Member Response
3/26/2007 10:28 PM (CST)
Open wide and Say "AHS"
 
Posted by: D4Demand Member Response
3/26/2007 10:32 PM (CST)
Back again.

I had just noticed that the company name was AHS.

Our products are the essence of your practice
Open wide and say, "AHS!"


It was right in front of you all the time.
 


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